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21 of 23 people found the following review helpful:
5.0 out of 5 stars The Best Book On E-mail Marketing Around, December 29, 2000
By 
Ned Harper (Arlington, Virginia) - See all my reviews
Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e-mail marketing to execute the book's many ideas on the best uses of the medium. In fact, I'm recommending it to all users of our e-mail service. If you have a small business and want to start e-mail marketing, buy this book. You won't need another.
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