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21 of 23 people found the following review helpful:
5.0 out of 5 stars
The Best Book On E-mail Marketing Around,
By Ned Harper (Arlington, Virginia) - See all my reviews
This review is from: Marketing With E-Mail: A Spam-Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness (Paperback)
Working in advertising, I've read more books on e-mail marketing than I care to count. Most, I've found, repeat themselves. Not this one. Ms. Kinnard is an eloquent writer, making it simple for anyone new to e-mail marketing to execute the book's many ideas on the best uses of the medium. In fact, I'm recommending it to all users of our e-mail service. If you have a small business and want to start e-mail marketing, buy this book. You won't need another.
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Marketing with E-mail: A Spam Free Guide to Increasing Sales, Building Loyalty, and Increasing Awareness by Shannon Kinnard (Paperback - Oct. 2001)
Used & New from: $0.18
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