Marketing management: Analysis, planning, and control [Hardcover]

Philip Kotler (Author)

Product Details

• Hardcover: 756 pages
• Publisher: Prentice-Hall; 4th edition (1981)
• Language: English
• ISBN-10: 0135580072
• ISBN-13: 978-0135580073
• Amazon Best Sellers Rank: #5,046,985 in Books (See Top 100 in Books)

More About the Author

Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twelve foreign universities. He is the author of over 40 books and over one hundred articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management as one of the 50 best business books of all times.