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2 Reviews
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Average Customer Review
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4.0 out of 5 stars
comprehensive book for marketing people
it is a good starting book, which covers nearly every aspect a marketer should know if he/she wants to understand wireless marketing. however, if you are not a beginner, try others.
Published on November 24, 2006 by S. TING
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6 of 7 people found the following review helpful:
3.0 out of 5 stars
This book is for the "very" beginner.
Not really help for the marketers who are familiar with wireless marketing.
Published on March 25, 2003 by evie
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6 of 7 people found the following review helpful:
3.0 out of 5 stars
This book is for the "very" beginner.,
By evie (Asia) - See all my reviews
This review is from: Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users (Paperback)
Not really help for the marketers who are familiar with wireless marketing.
4.0 out of 5 stars
comprehensive book for marketing people,
This review is from: Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users (Paperback)
it is a good starting book, which covers nearly every aspect a marketer should know if he/she wants to understand wireless marketing. however, if you are not a beginner, try others.
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Most Helpful First | Newest First
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Marketing without Wires: Targeting Promotions and Advertising to Mobile Device Users by Kim M. Bayne (Paperback - March 18, 2002)
$34.99
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