Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.
|
|||||||||
Frequently Bought Together
Customers Who Bought This Item Also Bought
Making and Breaking the Grid: A Graphic Design Layout Workshop by Timothy Samara  (24)
$16.50
|
The Brand Gap: Expanded Edition by Marty Neumeier (16)
$17.24
|
Thinking with Type: A Critical Guide for Designers, Writers, Editors, & Students (Design Briefs) by Ellen Lupton  (47)
$14.93
|
The Elements of Typographic Style by Robert Bringhurst (82)
$19.77
|
Fingerprint: The Art of Using Hand-Made Elements in Graphic Design by Chen Design Associates (18)
$23.10
|
Editorial Reviews
Amazon.com
Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership. --This text refers to an out of print or unavailable edition of this title.
Wired, Rhonda Rubinstein
This book is an image fix for pop culture junkies, a visual reference for designers, and a crash course in semiotics.... A book that rigorously examines trademarks and their meaning is essential for the bookshelves of the visually inclined. It's also destined for the coffee tables of today's corporate wonks obsessed with branding. As a tasty book ready to be consumed, Marks of Excellence exemplifies the commodity value of visual identity. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Finding the roots of trademarks in heraldry, potter's marks, monograms, and other such ancient devices, this book traces the history of the corporate visual lexicon and produces a taxonomy of the commercial age. An alphabetical section covers motifs from animals to waves, with short definitions and analyses beautifully complemented by daringly cropped and crisply photographed images. Pictures of this quality and interest would steal the show in most volumes, but the text stands up well to the challenge of images that gain force because of the familiarity of their subjects (corporate trademarks), and the unusual sense that the book's context lends to them. Marks of Excellence is a worthwhile exploration at the modern language of ownership. --This text refers to an out of print or unavailable edition of this title.
Wired, Rhonda Rubinstein
This book is an image fix for pop culture junkies, a visual reference for designers, and a crash course in semiotics.... A book that rigorously examines trademarks and their meaning is essential for the bookshelves of the visually inclined. It's also destined for the coffee tables of today's corporate wonks obsessed with branding. As a tasty book ready to be consumed, Marks of Excellence exemplifies the commodity value of visual identity. --This text refers to an out of print or unavailable edition of this title.
See all Editorial Reviews
Product Details
Would you like to update product info or |
