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Married to the Business: Honey I love you but our business sucks Paperback – September 16, 2012
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Heather Dawson - Business Essentials
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Top Customer Reviews
Most of us want solid material that is credible, not just a concoction of esoteric stories that entertain, but do little to empower us towards a better business.
`Married to the Business', recently published by Dr Greg Chapman, well-known business advisor and marketing strategist, shows its credibility in a key statement Greg makes in the Postscript: "The situations within this story are based on real events ... an amalgam of many husband and wife clients from a wide range of business sectors with whom I have worked."
This series of anecdotal episodes tells stories of how a struggling but well-intentioned couple started out optimistically in business; had some success but failed to evolve into a seriously profitable entity; began to flounder and were at risk of closing down; and how with the application of some `business-savvy' experience and wisdom, were able to steer their business back to success.
It's entirely believable. Many of us will know of people with a similar story to tell, but regrettably, too many of these people fail to find an objective analyst and advisor such as Greg.Read more ›
Good usable advice in an easy to use format that should be suitable for business owners of all 'levels'.