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1 of 1 people found the following review helpful:
3.0 out of 5 stars
Reads like a doctoral thesis. Be prepared.,
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This review is from: Married and Making a Living: Couples Who Own Small Franchise Businesses (Garland Studies in Entrepreneurship) (Hardcover)
I was researching franchising when I ran across this book and did not anticipate it's formal scholarly tone. This is a report on a research study and reads like one. The reader needs a solid working knowledge of psychology and business to make the most of this book. It is not for the uneducated. There is much good information in here, I just wish it was written to be more accessable to the people who need information on franchising and working with family.
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Married and Making a Living: Couples Who Own Small Franchise Businesses (Garland Studies in Entrepreneurship) by Barbara Kranendonk (Hardcover - November 1, 1997)
$153.00
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