Marshall Mcluhan's prophetic insights in the 1960s foreshadowed the post-modern conflagration of message and meaning which became the dominant concern of social theorists and media intellectuals throughout the 1990s. while many saw the rise and rise of technology as alienating people from people, and lubricating the infiltration of the corporate message into the personal sphere, Mcluhan had dared to be optimistic, forecasting the rise of the "global village" which, through media such as the Internet, is now of virtual communities underline what Mcluhan predicted, and the philosophical questions that become apparent make a reassessment of his work more timely than ever.
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About the Author
Christopher Horrocks is Senior Lecturer in the Faculty of Design at Kingston University. His previous books include "Introducing Baudrillard" and "Baudrillard and the Millennium" (both published by Totem).
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4.0 out of 5 stars
Small enough to sort itself out,
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This review is from: Marshall McLuhan and Virtuality (Postmodern Encounters) (Paperback)
I consider the copy I have (copyright 2000) up to date on postmodernism with references dated 1999. Published in the USA in 2001 by Totem Books. The major criticism of McLuhan is that the acoustic nature of electronic tribalism did not bring the harmony of one earth joined in instantaneous communication. Freud once complained that we have assumed too close a relation between the sexual instinct and the sexual object. My own hypergraphia in opposition to institutional thinking as walls come crumbling down but nobody has any authority to establish some lasting accomplishment is still hopping on this bobsled. To put this into the text I am reading:
In postmodern terms, the primacy of the image over reality connects with the virtual narrative which contends that virtuality has affected reality in some way. Heim therefore argues that cyberspace is a tool for examining our sense of reality. However, this may take not only the examination of reality as itself a given, but also assume too much about the relation of the virtual to the real. (pp. 42-43). Unity, return and harmony are achieved by technological means, yet . . . (p. 41). Without having a reality that has a future, the simultaneous happening that puts primordial feelings at our fingertips is just producing new forms of the hypergraphic mania of those who wrote books when literacy arrived.
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