Product Details

• Actors: Robert Downey Jr., Chris Evans, Scarlett Johansson, Jeremy Renner, Mickey Rourke
• Directors: Joe Johnston, Jon Favreau, Joss Whedon, Kenneth Branagh, Louis Leterrier
• Writers: Art Marcum, Ashley Miller, Christopher Markus
• Format: Blu-ray, Box set, Dubbed, Limited Edition, NTSC, Subtitled, Widescreen
• Language: English (DTS-HD High Res Audio), French (Unknown), Spanish (Dolby Digital 5.1)
• Subtitles: French, Spanish, English
• Dubbed: French, Spanish
• Region: Region A/1 (Read more about DVD/Blu-ray formats.)
• Aspect Ratio: 1.78:1
• Number of discs: 10
• Rated: PG-13 (Parental Guidance Suggested)
• Studio: Walt Disney Video
• DVD Release Date: April 2, 2013
• Run Time: 143 minutes
• Average Customer Review: 4.1 out of 5 stars  See all reviews (370 customer reviews)
• ASIN: B0083SBMGW
• Amazon Best Sellers Rank: #1,485 in Movies & TV (See Top 100 in Movies & TV)
• Learn more about "Marvel Cinematic Universe: Phase One - Avengers Assembled (10-Disc Limited Edition Six-Movie Collector's Set) [Blu-ray]" on IMDb

Editorial Reviews

This limited-edition, 10-disc Marvel Cinematic Universe: Phase One Collection will allow fans to immerse themselves in every aspect of Marvel’s elite Super Heroes. Complete with glowing Tesseract, this exciting collection includes stunning Blu-ray 3D™ and Blu-ray™ presentations of Marvel’s The Avengers, Captain America: The First Avenger and Thor , as well as Blu-ray™ versions of “Iron Man, Iron Man 2, and The Incredible Hulk in exclusive collectible packaging.

Contents Include:

• Marvel’s The Avengers film (Blu-ray 3D + Blu-ray)
• Captain America: The First Avenger film (Blu-ray 3D + Blu-ray)
• Thor film (Blu-ray 3D + Blu-ray)
• Iron Man 2 film (Blu-ray)
• The Incredible Hulk film (Blu-ray)
• Iron Man film (Blu-ray)
• Top-secret Bonus Disc

Most Helpful Customer Reviews

577 of 605 people found the following review helpful

4.0 out of 5 stars It finally arrives. September 15, 2012

By Joshua TOP 1000 REVIEWER

Format:Blu-ray|Amazon Verified Purchase

The Marvel Cinematic Universe Phase I Boxed set is the big promotional release containing all of the (current) canonical movies leading up to the release of Avengers that was captained by Joss Whedon. These are: Iron Man, Iron Man 2, The Incredible Hulk, Thor, Captain America: The First Avenger, and Marvel's The Avengers. This series sets up the first half of Whedon's vision for the Marvel cinematic future, with the Thanos (the purple-skinned bad guy that was finally revealed at the end of the Avengers) being the series' primary antagonist in coming features. (Whedon seems to be leading things up to Marvel's classic Infinity Gauntlet cross-over in the second half.) I'm going to be reviewing the special edition packaging (Each of the individual movies already has a number of great reviews if you haven't seen any of the individual productions).

You'll probably note some sour reviews about this particular set being cancelled (which is finally not true). The set was originally slated to release in in 2012 (with an original preorder of summer 2012).... Long story short (as far as I can tell) is that the company that designed the original case did so believing that it was intended to be a one-time promotional piece rather than a mass-produced limited edition item. Rather than get caught up in legal troubles over this, Marvel decided to redesign the case and rerelease it. The new case finally delivered in April 2013.

The redesigned case is pretty neat with a look that resembles brushed aluminum (its plastic), with a shield decal (that lights up when you hit a button on the top) and a recessed handle. I've seen some complaints about how durable the case seems to be, but I don't have a problem with it. It is light as you would expect, however I never planned to use it as a checked bag in an airport. It feels like it will last perfectly fine as a shelf-piece in your collection if that is what you intend.

When you open the case you get a plastic replica tesseract set inside a plastic mount that looks sort of like the one in the movie. The opened case lights up the shield logo and a glow behind the tesseract. The tesseract also comes out and lights up on its own (if you didn't find the card you have to give it a firm smack with the palm of your hand before it lights up).

The movies are in simple cardboard sleeves with cool art-deco renditions of the characters involved. There are a total of 7 packages including the following 10 discs:
Avengers - Blu-ray, 3D Blu-ray
Thor - Blu-ray, 3D Blu-ray
Captain America - Blu-ray, 3D Blu-ray
Iron Man - Blu-ray
Iron Man - 2 Blu-ray
Incredible Hulk - Blu-ray
S.H.I.E.L.D. Avengers Initiative bonus disc

I didn't have all of the movies (I held off when I saw this set was coming out), but if you have the single versions I did you're only going to be missing the digital copies and DVD copies (neither of which I have any need for). If you really like special features, they are at least missing the second (bonus) disc from the Iron Man 2 disc Blu-ray set (one of the few that I did already have).

The case also comes with a series of folders filled with fictional bios, and some trinkets from the movies (some of which are fairly detailed replicas from the film--newspaper clippings, sketches, blu-prints, ID-cards, etc.).

My personal verdict:
You probably already know if you are the intended audience of the briefcase Phase I set. I've got a couple of limited edition movie collectables and in terms of quality I would rank this as being on par with most of them. If you don't have the movies and currently want them, it's honestly not a huge splurge from your entertainment budget. Even if you aren't considering the case, included extras, 3D copies, and special features disc the cost at the time of this writing is $150/6 blu-ray movies = $25 per movie.

If you are thinking of purchasing the set for young children I would rethink the expense; I think the durability of the case is just fine, but it most likely wouldn't hold up long to the punishment of young children.

Note: (If you're confused by some of the comments to this review) When Marvel withdrew the first version of the set the Amazon page went blank. In order to thank those who had already pre-ordered Amazon offered a free copy of Marvel's The Avengers (Two-Disc Blu-ray/DVD Combo in Blu-ray Packaging) as a "thank you" to many of the earliest preorders (roughly summer of 2012). I think it was handled as well as could be expected by Amazon, so I've got no real complaints there. Read more ›

280 of 310 people found the following review helpful

5.0 out of 5 stars For those wondering why you cant pre-order September 2, 2012

By John P. Arrambide

Format:Blu-ray|Amazon Verified Purchase

"In August 2012, luggage company Rimowa GmbH, who developed the briefcase for The Avengers, filed suit against Marvel Studios and Buena Vista Home Entertainment in U.S. federal court, complaining that "Marvel did not obtain any license or authorization from Rimowa to make replica copies of the cases for any purpose". The set has since been delayed."

120 of 137 people found the following review helpful

5.0 out of 5 stars don't listen to all those 1-star ratings November 29, 2012

By Wolviemaniac

Format:Blu-ray|Amazon Verified Purchase

Can't take the time to respond to all those negative 1-star complaints, especially with all the misinformation down there.

The retail price of this didn't change. Those who pre-ordered early got discounted pricing. Deep discounted pricing. If you weren't able to pre-order early or read the retail listing to determine your purchase date, don't complain through a review.

Amazon and Marvel did not screw us with a delay. Those who ordered before the lawsuit got the blu-ray of Avengers FOR FREE. That was fantastic service on their part. It shows that they weren't interested in ripping money from us. We didn't have to buy Avengers twice while waiting. Thank you!

You're not paying a lot per movie. If you want the movies, go buy them separately. I'm sure there's plenty good sales on them this month. If you want a COLLECTOR'S SET, buy this. Your money is paying for useless, fun, fanboy crap. And for fanboys, it's awesome.

As for the new stuff they added; you already were going to pay for the other stuff. Now, you're getting a bit extra. Between that and the free blu-ray, we are not getting screwed and there's no way you can rate the quality of that material without seeing it.

If you love the movies and are a fanboy with some extra cash, I can't see the downside. Whatever happened between the parties of the lawsuit doesn't matter at this point. I feel that Amazon and Marvel are offering a great collector's set aimed at the right audience and are making good with us fans for the delay. Can't wait for the Marvel marathon in April. Whoooo!

57 of 63 people found the following review helpful

2.0 out of 5 stars Collector's Set Packaging Woes April 2, 2013

By Chris

Format:Blu-ray|Amazon Verified Purchase

To preface this review, let me state that it is in no way a comment about the films themselves. They are all wonderful. The two stars are for the packaging and content of the Collector's Set, which arrived at my door about half an hour ago.

I've had this on pre-order since it first appeared back in July of 2012. I never canceled my pre-order, so I ended up getting it for $139.99 (plus tax, now that Amazon has to comply with tax code). Would I buy it again for this price? Well, probably, because purchasing each of the film versions included individually would cost almost $200, so you're getting a great price cut on the whole set. With a savings of nearly $60, why would I only "probably" buy it again? Each of the discs is packaged in a glossy cardboard sleeve, and on delivery, some of my discs were already scratched from sliding. All of the disc sleeves are inserted with the sleeve openings angled towards the back of the case, resulting in sliding during shipment and storage. You can save money with this set, compared to buying each film individually, but you may end up spending more money by having to replace scratched discs. If you look at the product image, the two gaps on either side of the cosmic cube are where the film inserts slide in for storage (again, at an angle).

That brings me to the cosmic cube itself. Again, if you look at the product image, you see a very bright, solid light coming from a semi-transparent cosmic cube. The cosmic cube itself is very cheap plastic, and is heavily frosted, to the point that it looks like a solid white cube. As for the light, it emits nothing close to what is pictured.... While mounted in the case, the cube is lit from below by two blue LED lights when the case is open, or when the button near the case handle is pressed (which is only useful when the case is closed, to backlight the SHIELD frosted logo on the case front, and the button must remain pressed for the backlight to activate rather than acting as an on/off switch for sustained illumination). Being backlit when mounted provides a very dim, almost imperceptible blue hue to the cube itself. When removed, the cube can be activated by "tapping the cube firmly once against your palm" for the first stage, and "tapping the cube firmly a few times against your palm" for the second stage. The first stage is never activated by a single tap, and the second stage is never activated by a few taps. Quite a few hard slaps will result in the first stage activating, which is simply a blue strobe from within the cube. The second stage is also a blue strobe, but with a faster pattern. Activation of either stage will result in a sore palm and severe disappointment.

The case itself seems sturdy, but if you're expecting it to be metallic in any way, you will be disappointed (which is a common theme with this collector's set). The case is a strong plastic, but does not have the shine and heft of a metallic case. As I said earlier, you do have a frosted SHIELD logo window on the front of the case that can be illuminated by pressing a button located near the case handle (the "Avengers" button seen in the product image), but it is again only illuminated when pressure on the button is maintained. It can not be turned on and set on a shelf for display purposes. The clasps have no hinge, but are simply hard plastic that must be pulled on to release. This will inevitably result in snapped clasps, as hard plastic can only be manipulated for so long before weakening. Last for the case itself, the panel that mounts the cosmic cube and the discs is a very cheap plastic. The buttons on the keypad have absolutely no give to them, as they are hard cast. There is also not as much of a color difference between the buttons and the pad itself as can be seen in the product image.

Finally for the product as a whole comes the dossiers. The dossiers are stored in the top of the case, against the frosted SHIELD window, held in place by the black panel with the "A" logo. This set of documents includes a "Confidential" sealed envelope (not pictured) that contains a "Field Agent Access Code" on a hard card, the size of a gift card, and a 4x6-ish holo-card with some blanked out information. I have not yet solved this puzzle, but I assume it directs you to a website where your access code can be used for additional content. The first dossier folder contains pictures and a info sheet on the cosmic cube (or the Tesseract as they call it in all of the documentation), personnel files for Hawkeye and Black Widow, and Agent Phillip Coulson's SHIELD business card. The following dossiers contain information on Captain America, Iron Man, Thor, and the Hulk, in that order. The dossiers vary by character, with references and items from each film. For example: Steve Rogers' dossier includes his 4F stamped application, physical exam sheet, some Captain America trading cards, and his drawing of Captain America as a performing monkey; Tony Stark's dossier includes a newspaper clipping, his original schematics for the Iron Man suit, a large folded schematic for the original arc reactor designed by Anton Vanko and Howard Stark, a ticket stub and guide to the Stark World Expo, and a bar napkin announcement to Stark Industries regarding the end of weapons development; Thor's dossier includes his medical bracelet, the drawing he did of the realms, Jane Foster's work badge, Thor's fake driver's license (Dr. Donald Blake), and a torn page from a children's book about Bifrost; Bruce Banner's dossier includes newspaper clippings and various other items (it's the weakest of the bunch). A certificate of authenticity is also included. Honestly, the dossiers are the most well developed and presented part of the entire collector's set.

So, back to the top: would I buy this again? Now that I've really gone through it all, I might not. I could buy the Avengers Six Disc Blu-ray Collection for $109 and save myself $30+ dollars. 3D Blu-Rays are not something I particularly need, so I wouldn't even notice the Six Disc's lack of them. I'd appreciate the protected mounting of the discs more than the scratch-prone cardboard sleeves. I'd miss the dossiers, and perhaps some of the extra material included in the set (that I haven't yet delved into), but I wouldn't miss re-purchasing films that become unwatchable due to damage. I also wouldn't miss the absolute disappointment that this Collector's Set has given me with the case and, most of all, the cosmic cube.

I can't tell you if you should buy it or not, because different people have different priorities and opinions. I can only tell you what I would do, and at this point, I have a feeling I'd do things differently, given the opportunity. Read more ›