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Mashup Patterns: Designs and Examples for the Modern Enterprise [Paperback]

by Michael Ogrinz
4.5 out of 5 stars  See all reviews (11 customer reviews)

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Book Description

March 28, 2009 032157947X 978-0321579478 1

Indispensable Patterns and Insights for Putting Mashups to Work in Enterprise Environments


Using new mashup tools and technologies, enterprise developers can impose their own APIs on everything from Web sites and RSS feeds to Excel and PDF files–transforming a world of content into their own customized informationsource. In Mashup Patterns, Michael Ogrinz applies the concept of software development patterns to mashups, systematically revealing the right ways to build enterprise mashups and providing useful insights to help organizations avoid the mistakes that cause mashups to fail.


Drawing on extensive experience building business-critical mashups, Ogrinz offers patterns and realistic guidance for every stage of the mashup development lifecycle and addresses the key issues developers, architects, and managers will face. Each pattern is documented with a practical description, specific use cases, and crucial insights into the stability of mashups built with it. Ogrinz concludes by presenting twelve start-to-finish case studies demonstrating mashup patterns at work in actual enterprise settings.


Coverage includes:

  • Understanding the relationships among mashups, portals, SOA, EAI/EII, and SaaS
  • Exploring core mashup activities such as data management, surveillance, clipping, transformation, enrichment, publication, and promotion
  • Optimizing security, privacy, accessibility, usability, and performance
  • Managing mashup development, from planning and governance through integration, testing, and deployment
  • Enhancing basic mashups with search, language translation, workflow support, and other improvements
  • Performing effective load and regression testing
  • Avoiding “anti-patterns” that cause enterprise mashups to fail

Also of interest: The companion book, Mashups: Strategies for the Modern Enterprise by J. Jeffrey Hanson (Addison-Wesley), is an indispensable guide to designing, implementing, and debugging an enterprise mashup, offering sample code to illustrate key concepts.

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Editorial Reviews


“Enterprise architects think in high-level architectural patterns. This book cuts through the mashup marketing fluff and gets right down to presenting patterns as a way to analyze and solve enterprise problems using mashups.”

—John Crupi, Chief Technology Officer of JackBe and Coauthor of Core J2EE Patterns


“Mashups offer an opportunity to rapidly deliver value to the business, either on top of an existing internal corporate SOA or on common freely available Internet services. In this work, Ogrinz guides the reader through frequently encountered scenarios in the mashup space. The examples alone will help you think laterally about the problems facing your business and new ways of solving them.”

—Kevin P. Davis, Ph.D., Software Architect


Mashup Patterns is an excellent, comprehensive treatment of a subject increasingly central to corporate IT management. With the benefit of his extensive software architecture experience, Michael is able to provide a wide array of mashup solutions to real world data wrangling problems. He clearly explains how to successfully apply mashup patterns and avoid going down anti-pattern rabbit holes. This book is a must-have for developers venturing into the vast and rapidly expanding enterprise mashup space.”

—Daniel Leuck, CEO, Ooi


“Michael Ogrinz takes a broad view of mashups, focusing on their growing (and potentially revolutionary) role for harvesting and repurposing data within the modern information-driven enterprise. Don’t look for code or programming tips here, because you won’t find them. What you’ll find instead are inspiring examples, clever ideas, and new ways to use the data already hiding in your business and in the Web around you.”

—Rob Miller, Associate Professor of Computer Science, Massachusetts Institute of Technology


“To a user, a mashup has all the personal qualities of an advanced form of spreadsheet, except it’s not limited only to figures; this is only a fraction of the value that enterprises can gain from deploying mashups as well-managed sophisticated tools. Michael has done us all a service by producing this book as a great step forward in helping IT and business managers to access this value.”

—Andy Mulholland, Global Chief Technology Officer, Capgemini


“Mike Ogrinz has done an excellent job with thorough analysis of the various mashup patterns. What makes this book very exciting is the timing, when everyone wants to know more about mashups as well as the wide range of audience this book caters to. From director to engineer, everyone can find examples relevant to them. Congrats, Mike, on a job well done!”

—Sona Srinivasan, IT Engineer/ITG Architect, Cisco Systems


“Michael Ogrinz does for mashups what the illustrious Gang of Four (Gamma, Helm, Johnson, and Vlissides) did for object-oriented software design. He starts with a buzzword-free explanation of what mashups are and how they matter to the enterprise. He then presents a taxonomy of ready-to-implement design patterns, chock-full of concrete examples. Finally, he includes an appendix of realworld case studies, ranging from a Web 2.0 startup to the Defense Intelligence Agency. This clear, readable, no-nonsense book is a must-have for enterprise IT workers who are ready to embrace the brave new world of Enterprise 2.0.”

—Daniel Tunkelang, Ph.D., Chief Scientist, Endeca


“Mashups tear down traditional barriers around data, allowing it to be extracted and recombined freely. This book provides a new and clear way to think about online applications and about data itself, showing how to build powerful solutions from simple and direct components.”

—Paul Rademacher, Software Engineer, Google, and creator of


“No organization or developer thinking about mashups, SOA, and the future of enterprise development should miss this book.”

—John Musser, Founder,

About the Author

Michael Ogrinz is a principal architect at one of the world’s largest financial institutions. His business focus is to identify and integrate emerging technologies into the enterprise and to create innovative and competitive solutions. A frequent industry speaker on various facets of Enterprise 2.0, Michael has been instrumental in enhancing the computing environment at his firm through his work on user interfaces and usability, wikis and blogs, and, most recently, mashups.


Michael cofounded, a classic “garage start-up” that demonstrates how the “Long Tail” applies to online calendars as much as anything else. The niche site has provided more than 400,000 schools, churches, and clubs with simple online scheduling services since its inception more than eight years ago.


Michael lives with his wife, two daughters, a collection of classic pinball and vector arcade machines, and a partially completed B9 Robot in wonderfully rural Easton, Connecticut.

Product Details

  • Paperback: 432 pages
  • Publisher: Addison-Wesley Professional; 1 edition (March 28, 2009)
  • Language: English
  • ISBN-10: 032157947X
  • ISBN-13: 978-0321579478
  • Product Dimensions: 9.1 x 7 x 1 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (11 customer reviews)
  • Amazon Best Sellers Rank: #1,933,137 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews
9 of 11 people found the following review helpful
3.0 out of 5 stars Good book but not really mashups May 27, 2009
This book is a good book but it really isn't about mashups. This is about data integration patterns (filter, aggregation, integration, etc.) are all data integration patterns that have been around for years. I think this book misses the real value of mashups. It doesn't focus on the ease of assembling a new application by sourcing existing systems capabilities including data, logic, and presentation. But there are some valuable patterns around data integration and a couple like Dashboard that are fundamentally mashups. The patterns also need more structure. He mixes patterns on technology, functionality, use cases, and best practices without distinguishing them as such. It is an informative book but calling it mashup patterns is a bit misleading.
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4 of 4 people found the following review helpful
5.0 out of 5 stars GoF Design Patterns for the next-gen April 20, 2009
A wonderful book - highly pragmatic. Chock full of real-world examples of benefits mashups can bring to an organization.

Similar to Design Patterns, provides a common language to abstract the nascent mashup conversation - so we can now describe mashup behaviors with a concise word or two rather than long-winded, easily-misunderstood descriptions.

I appreciate the deeply honest tone of the book as well - it's not just marketing fluff. Each pattern is both presented in context, and associated with its corresponding fragility rating. Helps to fundamentally understand the tensions and constraints of using the various patterns to solve problems.

It's a wide-ranging book. The title almost belies its true nature. It really provides a *practical* vision of the democratization of software - where not just the brilliant IT-geeks can write usable applications, but business folks as well.

Well, sometimes :)

In short, a very entertaining read - every page seems to have something new. Highly recommended.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Simply Excellent! April 16, 2010
By BizGirl
Finally, I understand what *enterprise* mashups are about! As opposed to the books about "regular" kind of mashups with Google Maps, flickr, etc. this book is like a cookbook for how a a professional developer can build things faster for their users (and outshine their peers - ha ha). If you think mashups must have a presentation layer, or always integrate multiple apps, prepare to have your perceptions altered.

The examples alone are invaluable. If I was the author, I would have built a few of them and made my fortune that way instead of giving such great ideas to others.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Excellent Strategy Book May 18, 2009
Ogrinz does an excellent job explaining how Mashups can unlock both typical and unique business problems through technology innovation. Instead of the worn out canned responses for common problems - he provides a new way to think about business and technology. The book doesn't force you to accept the concepts, instead each chapter provides a fresh perspective around the challenges any and every organization will face regardless of size. In the end if you can't see the potential - you essentially missed the point.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Bubba Tested & Bubba Approved April 21, 2009
A must read for any technologist who keeps an eye on the horizon, we can easily see Mashups playing a significant role in the definition of Web 3.0, and particularly for the Enterprise looking to innovate on a budget - I highly recommend this book.

Not only will the patterns discussed encourage you to think more clearly about Mashup implementations in particular, they will assist in the considerations of aggregate data in general, answering questions with regards to the gathering and manipulation of said data. The power of a pattern can be found in its transcendence of a specific technology, insights into how one might consider information manipulation are one of the significant benefits of reading this book.

This work equally transcends roles. Historically, pattern documentation has lent itself to developers and testers; however, anyone in or associated with IT will profit from the knowledge found on these pages, providing a common language for all. Once one clearly sees that they can obtain and manipulate data at will, the resulting brainstorm is a phenomena you will want to be well prepared for.

Place this book on your must read list, if you manage individuals that are expected to innovate, place it on their must read list too.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Where The Sum Is Greater Than The Parts June 1, 2011
By L. King
One of the issues for business analysts is the effective reuse of existing internal information systems as well as making use of external data streams available from government, the public, business partners and even competitors. I found this book to be an excellent managerial level overview of the art of the possible.

In Web 2.0 parlance a "mashup" occurs when two or more sources are combined on a single web page. The simplest of these might be including a link to MapQuest to the web page showing the customer how to drive to your business, or an insert attached to an external book review, where the book's image, price and availability are displayed from Amazon.

Ogrinz catalogs some 47 different approaches (or "patterns") for designing such systems, and 8 roads to ruin ("anti-patterns") that sound tempting and should not be tried. Well, unless you're a hacker or don't intend to stay employed. ;-)

If you are in a decision making position with respect to the application and implementation of information systems relevant to your department or if you are a Web 2.0 entrepreneur looking to create the next great app, I'd consider this book to be a great source of ideas.

I was intrigued the innovative nature of the many examples that tied the book to the real world and the author's ability help one see computer applications in a new light. I was able to The final section on case studies cemented my high esteem. There were a couple that were disappointing (lack of detail or just promotional "we are a success" just because we did a project). In a couple of cases I was able to find the actual project.

A very practical book. Recommended.
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