Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition 0th Edition

10 customer reviews
ISBN-13: 978-1452202990
ISBN-10: 1452202990
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Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition + How to Watch TV News: Revised Edition
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Editorial Reviews

About the Author

Ralph E. Hanson is the chair of the Department of Communication at the University of Nebraska at Kearney. Previously, he was on the faculty of the P.I. Reed School of Journalism at West Virginia University where he taught for fifteen years. For more than fifteen years he has taught media literacy and introduction to mass communication. He was a founding developer of West Virginia University's online extended learning program He has also taught newswriting, blogging and commentary writing, community journalism, and diffusion of innovations. Ralph has a bachelor's degree in journalism and anthropology from Iowa State University, a master's degree in journalism from Iowa State, and a doctorate in sociology from Arizona State University. When Ralph is not out on his motorcycle, he is blogging on mass communication issues at http://RalphEHanson.com and tweeting at @ralphehanson.
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Product Details

  • Series: Living in a Media World
  • Paperback: 432 pages
  • Publisher: CQ Press (January 3, 2013)
  • Language: English
  • ISBN-10: 1452202990
  • ISBN-13: 978-1452202990
  • Product Dimensions: 0.5 x 8.2 x 10.8 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #61,880 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful By miacat on November 24, 2013
Format: Paperback Verified Purchase
I brought the book for my mass media class and it is useful and the color is super great.
The price better than the one I saw in my college bookstore..
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1 of 1 people found the following review helpful By C. Gass on February 28, 2014
Format: Paperback Verified Purchase
Very up to date (with its January 2014 publication date) this book does indeed read like something you might read anyway in your liesure time in you were interested in Mass Media. The author's style is easy to read, thorough, and humorous without going overboard. The chapters read like incisive magazine article about their topics.The extras and sidebars are always fascinating as well. His suggestions have had me scrambling to websites to check things out or do further research. I am taking this course right now and i never dread the chapter reading assignments with this textbook. Thanks
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Format: Kindle Edition Verified Purchase
Using humor and strong, memorable examples, this book did a marvelous job of teaching the points. It did not stray from them, either, and was very organized, at the same time reinforcing lessons that had been previously learned.
I enjoyed using this textbook very much. However, I would recommend buying the most recent edition, as Mass Communications is one of the fastest-changing fields of study, due to evolving and new technologies.
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By PRiSCiLLA on June 17, 2014
Format: Paperback Verified Purchase
I like how the book is colorful and appealing to read. The font is small so it may hurt your eyes a bit The information is up to date and easy to read. Shipping was fast and came in a protective box.
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By Beatriz on November 9, 2014
Format: Paperback Verified Purchase
The book was complete. But the cover wasn't so new. The cover wasn't completely paste to the rest of the book. The pages are as new.
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Mass Communication: Living in a Media World (Media and Public Opinion), 4th Edition
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