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Mass Communication Theory: Foundations, Ferment, and Future (with InfoTrac) Paperback – July 23, 2002

ISBN-13: 978-0534561635 ISBN-10: 0534561632 Edition: 3rd

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Product Details

  • Paperback: 424 pages
  • Publisher: Wadsworth Publishing; 3 edition (July 23, 2002)
  • Language: English
  • ISBN-10: 0534561632
  • ISBN-13: 978-0534561635
  • Product Dimensions: 0.5 x 7.2 x 9 inches
  • Shipping Weight: 1.8 pounds (View shipping rates and policies)
  • Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #3,530,012 in Books (See Top 100 in Books)

Editorial Reviews

Review

SECTION I: INTRODUCTION TO MASS COMMUNICATION THEORY 1. 1. Understanding and Evaluating Mass Communication Theory 3. 2. Four Eras of Mass Communication Theory. SECTION II: THE ERA OF MASS SOCIETY AND MASS CULTURE. 3. The Rise of Media Industries and Mass Society Theory. 4. The Rise of Media Theory in the Age of Propaganda. 5. Normative Theories Of Mass Communication. SECTION III: FROM LIMITED-EFFECTS TO CRITICAL CULTURAL THEORIES: FERMENT IN THE FIELD. 6. The Rise of Limited-Effects Theory. 7. Moving Beyond Limited Effects: Focus on Functionalism and Children. 8. The Emergence Of Critical And Cultural Theories Of Mass Communication. SECTION IV: CONTEMPORARY MASS COMMUNICATION THEORY: FROM ACTIVE-AUDIENCE TO MEANING-MAKING THEORIES. 9. Audience Theories: Uses, Reception, and Effects. 10. Media and Society: The Role of Media in the Social World. 11. Media and Culture Theories: Meaning-Making in the Social World. 12. Afterword: The Future of Media Theory and Research. References. Index.

About the Author

Stanley Baran is the Chair of the Communication department at Bryant University where he teaches courses in Mass Communication and Broadcast Media. His academic interests include empirical/quantitative research in mass communication, mass media and social construction of reality, development and improvement of media literacy skills. He is a member of the Speech Communication Association, and the Editorial Boards of Dow Jones Newspaper Fund Editing Intern Program and Communication Quarterly. He was a Senior Fulbright Scholar, Institut fur Journalismus und Kommunikationsforschung, Hannover, Deutschland in 1997. And has served as a consultant for numerous corporations and organizations including IBM, ABC, GTE, and Westin Hotels.

Dennis Davis' teaches in the College of Communications at Penn State University teaching and researching mass communication theory, new media literacy, international communication, research methods and political communication. He has served as a tenured full professor at Cleveland State University, Southern Illinois University and the University of North Dakota. He was director of the School of Communication at the University of North Dakota and has served as editor of the Journal of Broadcasting & Electronic Media, published by the Broadcast Education Association. He has co-authored four books on political communication, mass communication theory, and news audience research, as well as numerous articles, chapters, and reviews. He has headed divisions of the Association for Education in Journalism and Mass Communication and the National Communication Association. In 1979-1980, he was a Fulbright Senior Lecturer at the University of Amsterdam and the University of Louvain la Neuve. In 1996, he attended a Fulbright-sponsored seminar on German mass media and media research. His research has won the Donald McGannon Award for Social and Ethical Relevance in Communication Policy Research from Fordham University and the Broadcasting Preceptor Award from San Francisco State University.

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Most Helpful Customer Reviews

2 of 2 people found the following review helpful By Jennifer Faddis on June 19, 2011
Format: Paperback Verified Purchase
I got this book for a Master's Level course. It was a good and interesting read to see how the groundwork of communication theory was structured into what we know today. Definately reccomend it for introductory communication courses.
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By Primus on June 23, 2013
Format: Paperback Verified Purchase
Got this text for a graduate Communication Theory class. The concepts are explained in a straightforward manner, and it is applicable to the real world.
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By Irie Scholar on September 26, 2012
Format: Paperback Verified Purchase
The book is in pretty good shape. I wasn't expecting the highlights in the book but I don't mind this time around. I usually don't like highlighted textbooks because I like to write in them myself. But overall everything is good. The book even came in before expected, and I really like that.
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By SAUD on April 25, 2012
Format: Paperback Verified Purchase
Great book for all mass communication students. The book has tons of mass communication theories that could help all students to get knowledge about mass communication theories. I highly recommend to buy this book
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2 of 13 people found the following review helpful By Asylum May on January 30, 2005
Format: Paperback
This book isn't that bad. For a paperback that is maybe an inch thick, it delves itno the stereotype that text books are expensive. the book si easy to read although a bit dry at times. I do not feel the book is worth $70 or more, which is too bad.
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