Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.
To get the free app, enter your email address or mobile phone number.
Mass Customization: The New Frontier in Business Competition Hardcover – October 1, 1992
Customers Who Bought This Item Also Bought
If you’re the author, publisher, or rights holder of this book, let ACX help you produce the audiobook.Learn more.
Top Customer Reviews
Joseph is prescient to identify an important trend on production since 1993. Although this book was written a decade ago, ¡§Mass Customization¡¨ still occupies a crucial position on maintaining an effective and efficient production line.
In this book, Joseph first introduced the main trend on production before 1970s, which was ¡§Mass Production¡¨. Then, he mentioned the change on production from ¡§Mass Production¡¨ to ¡§Mass Customization¡¨. He used a comprehensive comparison to locate the distinctive advantages of applying ¡§Mass Customization¡¨.
After persuading audience how imperative the change was. Joseph suggested three directions for companies to plan for their change: ¡§Move Incrementally¡¨, ¡§Transform the Business¡¨ and ¡§Create New Business¡¨. He also suggested five fundamental methods for companies to implement their change.
As the product life cycle becomes shorter and shorter, especially for technology related products, companies can¡¦t use only the ¡§Push¡¨ strategy to produce their product. However, they also can¡¦t produce their products only when receiving an order. It is because there is no enough time for them to do. As a result, ¡§Mass customization¡¨ helps companies to produce a critical mass for basic elements and then assemble the final product base on customer¡¦s requirement.
Moreover, Joseph used many tables and graphs to explain his idea, which help readers to understand the concept easily.Read more ›
In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.
The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.
However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.