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Mass Customization: The New Frontier in Business Competition Paperback – January 1, 1999


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Product Details

  • Paperback: 333 pages
  • Publisher: Harvard Business School Press; Reprint edition (January 1999)
  • Language: English
  • ISBN-10: 0875849466
  • ISBN-13: 978-0875849461
  • Product Dimensions: 1.1 x 6 x 9.2 inches
  • Shipping Weight: 1.1 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,119,731 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Brings to the fore the discussion on how companies will meet the future needs of their customers and, ultimately, survive in intensely competitive markets." -- Information Week

From the Publisher

Winner of the 1995 Shingo Prize for Excellence in Manufacturing Research. Named a best business book of the year by the Financial Times, Named a best business book of the year by Library Journal

More About the Author

B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

In his speaking and teaching activities, Mr. Pine has addressed both the World Economic Forum and TED, and is a Visiting Scholar with the MIT Design Lab. He has also taught at Penn State, Duke Corporate Education, the University of Minnesota, UCLA's Anderson Graduate School of Management, and the Harvard Design School. He serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded. For more, see www.StrategicHorizons.com.

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

12 of 14 people found the following review helpful By A Customer on November 7, 1998
Format: Hardcover
What a refreshing book that is inendated with facts and research, yet the concepts have implementable steps to move your organization into the personalization future. Indeed this author "gets it" when it comes to the individualized services and products that every company should adopt.
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3 of 3 people found the following review helpful By Simit Patel on August 13, 2005
Format: Paperback Verified Purchase
Fantastic! The fact that this book was written in 1993 is particularly astounding, as its ideas are still cutting edge today. Internet entrepreneurs need to read, re-read, and workshop this book, as it is particularly useful from both a practical and conceptual standpoint in helping companies realize how their business models need to change once they begin to participate in markets where supply is infinite -- an issue that strikes at the core of e-commerce.
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4 of 6 people found the following review helpful By Janet Yau, Oi Che (CityU) on February 8, 2004
Format: Paperback
This book contains a winning formula for production industry to success under the dynamic economic environment and rapid changing consumer taste.
Joseph is prescient to identify an important trend on production since 1993. Although this book was written a decade ago, ¡§Mass Customization¡¨ still occupies a crucial position on maintaining an effective and efficient production line.
In this book, Joseph first introduced the main trend on production before 1970s, which was ¡§Mass Production¡¨. Then, he mentioned the change on production from ¡§Mass Production¡¨ to ¡§Mass Customization¡¨. He used a comprehensive comparison to locate the distinctive advantages of applying ¡§Mass Customization¡¨.
After persuading audience how imperative the change was. Joseph suggested three directions for companies to plan for their change: ¡§Move Incrementally¡¨, ¡§Transform the Business¡¨ and ¡§Create New Business¡¨. He also suggested five fundamental methods for companies to implement their change.
As the product life cycle becomes shorter and shorter, especially for technology related products, companies can¡¦t use only the ¡§Push¡¨ strategy to produce their product. However, they also can¡¦t produce their products only when receiving an order. It is because there is no enough time for them to do. As a result, ¡§Mass customization¡¨ helps companies to produce a critical mass for basic elements and then assemble the final product base on customer¡¦s requirement.
Moreover, Joseph used many tables and graphs to explain his idea, which help readers to understand the concept easily.
Read more ›
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4 of 6 people found the following review helpful By Janet Lau on November 5, 2001
Format: Paperback
After reading the book, I found a clearer picture about mass customization. Mass customization is now widely used by many businesses, but we may not know how it operates!
In this book, it tells you how you should change your business operation to mass customization step by step, also tell you 5 methods to customize your products or services. And these 5 methods are useful and practicable for designing how the business enter the market.
The stucture of the book is clear, give a full description on the development of the operation, from mass production to mass customization , and the pros and cons of those two operations, followed with the detail explanation on mass customization.
However, I think it's a bit outdated because all the things around us are mass customized and we do not have to decide whether we should change to customized operation or not, but to decide the degree of the customization.
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By N Friedman on July 13, 2014
Format: Hardcover
Super Book!
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