Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD [Paperback]

George Rodman (Author)

Book Description

ISBN-10: 0077257308 | ISBN-13: 978-0077257309 | Publication Date: February 29, 2008 | Edition: 2

This engaging text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. The Updated Second Edition features updated statistics and current examples, including the Web 2.0, the firing of Don Imus, coverage of the shootings at Virginia Tech, citizen journalism and blogs, and much more!

Editorial Reviews

About the Author

George Rodman is professor and chair of the Department of Television and Radio at Brooklyn College of the City University of New York, where he has taught for 30 years. His research interests include the role of humor in human communication and the effect of communication technology on psychological well-being.

Rodman is the author, coauthor, and editor of several books, including ten editions of Understanding Human Communication (with Ron Adler, Oxford University Press), four editions of Mass Media Issues (Science Research Associates and Kendall/Hunt), Making Sense of Media (Allyn & Bacon, 2001, and four books on public speaking, including The New Public Speaker (Harcourt Brace, 1997), a book that features the role of public speaking in the media-information age. He has written for newspapers, magazines, journals, film, television, radio, and multimedia programs. He has appeared as both host and guest on local television programs. While in graduate school, he was a winner on The Dating Game on ABC.

Rodman has been listed i Who's Who in Entertainment and Who's Who in Education. He serves as the faculty adviser to The Excelsior, one of a pair of competing campus newspapers that were named third in the nation by the 2005 Princeton Review of America's Best Colleges. In 2005 he was nmaed the Bernard H. Stern Professor of Humor and was awarded the Brooklyn College Award for Excellence in College Citizenship. He has been voted "Favorite Teacher" by graduating seniors several times, most recently in 2008.

In a way, Rodman is genetically predisposed to an interest in mass media. His grandmother was a first cousin to, and grew up with, Hollywood mogul Cecil B. DeMille. His grandfather was a personal lab assistant to Thomas Edison, and was later president of the Radio Manufacturers Association. His father's start-up business ventures included importing European recording equipment, printing, and computer manufacturing.

Rodman lives in Garden City, New York, with his wife Linda and three children: Jennifer, Alexandra, and Dean.

Product Details

• Paperback: 624 pages
• Publisher: McGraw-Hill Humanities/Social Sciences/Languages; 2 edition (February 29, 2008)
• Language: English
• ISBN-10: 0077257308
• ISBN-13: 978-0077257309
• Product Dimensions: 10.8 x 8.5 x 1.2 inches
• Shipping Weight: 2.8 pounds
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #471,820 in Books (See Top 100 in Books)

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0 of 1 people found the following review helpful:

4.0 out of 5 stars School book, September 11, 2009

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Laura M. Shipp - See all my reviews
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This review is from: Mass Media in a Changing World, 2009 Updated Edition with Media World 2.0 DVD (Paperback)

I needed this textbook for a class at school. It was shipped very fast and I was greatly appreciative.