Mass Media Religion considers and explores the implications of the evergrowing religious broadcasting media in terms of their social and political contexts. The author reviews both the historical origins of fundamentalist and neo-evangelical responses to the crisis of modernity and the historical development of the electronic church. He includes a series of interviews with representative viewers, discussing their beliefs, experiences, worldviews, and the role electronic religion plays in other aspects of their lives. Finally, the development of the electronic church in its wider context and its implications for American culture in general are considered.
The story of how the electronic church has become a social and
