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How To Grow Your Massage Business (Get & Keep Clients With Networking & Great Customer Service) [Kindle Edition]

Kathryn Merrow
4.8 out of 5 stars  See all reviews (24 customer reviews)

Kindle Price: $3.97
 
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Book Description

This book is loaded with real-life examples, encouragement, enthusiasm and ideas to build your massage business quickly! Take the fear out of making contact, create a positive attitude and build a thriving practice.

You will discover how to create opportunities for yourself and how to take advantage of them.

You will learn valuable and powerful marketing tools to generate and retain clients.

You can overcome apprehension about new situations and meeting new people so you can more easily promote yourself.

And all of these marketing techniques are easy, effective and inexpensive!

Author Kathryn Merrow started her business during a recession but that didn't stop her. She has provided over 20,000 therapeutic massages. She established, directed and grew a successful massage clinic with several therapists.

Merrow credits her success to her previous experience in sales, marketing and customer service because it doesn't matter how good you are if nobody knows you are out there. She applied the methods of successful entrepreneurs and executives to the field of massage.

Kathryn Merrow shares a wealth of knowledge with realistic steps to enhance your exposure and build your bodywork or massage practice.

The book covers the following topics and more:

Motivation and inspiration
The difference an attitude makes
How to create a good first impression
How to imitate success
Public speaking tips and tricks
How the Chamber of Commerce can help
Your business cards
Volunteering and donations
How to get and give support
Why people will be glad to see you
How to create an avalanche of appointments
How to write your own press releases and submit them
Using print and broadcast media and how to get them for free
What to do if you are too shy?
How to provide great customer service
How to create an inviting environment that will keep your clients coming back
Marketing with voice mail and the Internet.


Product Details

  • File Size: 288 KB
  • Print Length: 320 pages
  • Publisher: Mind Touch Communications LLC (October 13, 2012)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B009QRJVPI
  • Text-to-Speech: Enabled
  • X-Ray:
  • Lending: Enabled
  • Amazon Best Sellers Rank: #208,114 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
5 of 5 people found the following review helpful
5.0 out of 5 stars Growing any business is a challenge November 18, 2012
Format:Kindle Edition|Verified Purchase
As a Licensed massage therapist I really appreciate Kathryn Merrow and her candid honesty about growing a massage therapy business. I especially liked the chapter on writing articles and press releases. Sometimes it's very difficult to 'toot your own horn' and many massage therapists run into problems finds new clients to keep a business up and running. She brings out the importance of educating the clientele about the benefits of massage therapy along with many other helpful hints on a successful massage practice.
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2 of 2 people found the following review helpful
5.0 out of 5 stars How To Grow Your Massage Business March 16, 2013
By Pamela
Format:Kindle Edition|Verified Purchase
My niece will be finishing massage school soon. We are discussing her business opportunities. The information in this book gave us details of starting and operating a massage business that we never considered. The author goes into great detail of the building blocks for a business and also the downfalls of ownership. (Actually, I believe this information would apply to many businesses - not just massage.) Ms Merrow's knowledge and expertise is vast and explains the right way to start up and proceed with a massage business to avoid failure in a easy to read and uplifting format. This information gives my niece answers to questions she never knew to ask. Ms Merrow's years of experience is an eye openener for the needs of a massage business. I thank her for passing this information to others before time, effort and money are invested. This is sound advice for anyone that is thinking about starting a massage business. Pamela
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2 of 2 people found the following review helpful
4.0 out of 5 stars Massage therapists deserve to earn money. Lots of it. January 9, 2013
Format:Kindle Edition|Verified Purchase
Having spent 20 years in this industry, owning three businesses employing over a dozen therapists I know how dedicated and giving therapists are. It's also hard work, physically and emotionally, so it's important that if you are running your own massage business that you reap the rewards financially. I saw how so many therapists did not know how to think commercially. I know you might think that you don't do madsage just for the money, that's why you are good at what you do BUT you need to eat! and deserve abundance. Read (and put into action) this book to learn how to keep doing what you love. Massage. Kathryn tells us that only a third of therapists renew their license. Make sure you are in that third! And have the money for the renewal fee!!!! Great resource.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Grow your massage business with this book! December 29, 2012
Format:Kindle Edition|Verified Purchase
As a person in my own business, I can relate to many topics in this book. The author does a great job of covering many aspects of how to grow a business. From press releases, to television, public speaking, and more, there's enough information to help you market and grow your massage business. I love getting a massage and word of mouth is still a high priority on the list of growing this business. Well done! Definitely recommended!
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2 of 2 people found the following review helpful
5.0 out of 5 stars SOUND ADVICE FROM LOTS OF EXPERIENCE December 13, 2012
Format:Kindle Edition|Verified Purchase
As a business person, I found this to be great advice that could be used in a large variety of customer service industries.

Ms. Merrow's advice comes from providing over 20,000 therapeutic massage sessions since the early 1990s. Among many tips, she advises you to get to know the peers in your profession. She says that putting in the time at social gatherings and professional association functions awards you a wealth of opportunities, respect, and recognition. It also offers you the chance to get to know your competitors and if necessary, provide your clients with a well thought out recommendation should you have a schedule change, a geographic change in your practice, or other examples cited in the book.

This book is FULL of common sense advice but more importantly, advice you may not have thought of. I recommend this book for any practice where you are looking for ways to expand and market your services. Well done!
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
This author could be successful in any business. She has the will, the drive and is constantly looking for opportunities to publicize her business at every turn. From overhearing a conversation and offering her services with a ready business card, to offering great customer service. Then, there are all the solid common sense pointers of continuing your education, saving your garlic forays on non-massage days. Excellent book. Well written and formatted. Good solid marketing and common sense advice.
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1 of 1 people found the following review helpful
5.0 out of 5 stars FULL OF GREAT ADVICE December 13, 2012
Format:Kindle Edition|Verified Purchase
As a health care professional I am always looking for advice from those who have "been there and done that," and did it successfully.

Written by a neuromuscular massage therapist, this writer knows from professional experience what it takes to run a successful massage business. She also knows from her own personal experience as she struggles with her own pain issues how to relate as a client-I found this touch of empathy very relatable as the author knows what clients are looking for.

She explains that clients will reach out to you from a variety of sources such as yellow pages, websites, advertisements, referrals, and client recommendations (to name a few). She points out that self promotion is essential. She suggests many inexpensive ways to "get the word out," about your business.

She explains what it takes to build your business, even if all your schedule allows are "baby steps" to set things in motion. She outlines how to begin networking, what to say to introduce yourself to potential new clients (hint: have those business cards ready).

All suggestions are inexpensive and completely "do-able!"

Throughout the book there are clever quotes and affirmations to encourage you to live the dream of growing a successful business.

Written for the massage therapist just starting out, or the experienced therapist exploring new ideas. This is a thorough, well written book that I whole heartedly recommend!

Be sure to check out her other book: Head Pain Natural Relief
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Most Recent Customer Reviews
5.0 out of 5 stars Inspirational
I am currently a massage therapy student and I am almost finished with school. This book helped me understand the tools that could help me start up my business. I am grateful;)
Published 4 months ago by Erin Heilman
5.0 out of 5 stars Great resource for networking and personal engagement as a way to...
If you want to learn from someone who obviously "gets it" when it comes to building and maintaining a practice through employing a personal touch, then pick this up. Read more
Published 8 months ago by Mike Broadwell
5.0 out of 5 stars How To Grow Your Massage Business
Excellent book, good info, love everything she does. Kathryn is very knowledgeable, does excellent work and is one of my mentors!
Published 8 months ago by Amazon Customer
5.0 out of 5 stars Brilliant!
What is the inspiring book! It is well written and be read as a good story. You will notice that author has solid, many years experience and knowledge. Read more
Published 18 months ago by Anton
5.0 out of 5 stars How To Grow Your Massage Business
I loved this book. I have a few friends in this business and will let them know about the great information on how to set up a business on a budget. Great idea!
Published 18 months ago by TBL
4.0 out of 5 stars Useful and concise advices - literally for any business
Despite the title and book's relationship with massage business, some advices from this book can be used to improve and grow literally any business out there... Read more
Published 18 months ago by Tommy Miller
5.0 out of 5 stars a guide for massage therapists
How To Grow Your Massage Business is a guide with very useful tips and recommendations for the massage therapists who want their business to grow. Read more
Published 18 months ago by OPV
4.0 out of 5 stars Practical advice for any massage therapist wanting more clients
I was loaned this book by a dear friend and client who wants me to succeed in my massage business as much as I do. Read more
Published 19 months ago by VitalKneads
5.0 out of 5 stars Great book for body workers
I actually bought this book for a friend of mine who has a body worker business. In talking to her over several months I realized just how tough this profession can be. Read more
Published 19 months ago by Nancy Hendrickson
5.0 out of 5 stars Concise advice that will work to promote any business
While in the process of developing classes to teach Infant Massage to parents, this book caught my attention. Read more
Published 21 months ago by Elizabeth Gibbons
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More About the Author

Kathryn Merrow is a Pain Relief Specialist who has provided well over 20,000 manual therapy sessions primarily for people in pain. In addition to all of those clients, she also learned how to correct her own painful conditions--including scoliosis and migraine headaches--and has accumulated a lot of knowledge from geniuses in the field of natural pain relief that she freely shares.

Kathryn says that when she writes she can 'get her hands on' many more people than when she treats one at a time. She writes as she talks, with simple, easy to understand language to help you discover why you hurt and the simple steps to get rid of your pain naturally.

Kathryn says:

"When you understand the real reasons for your pain, you will understand how to get rid of your pain, naturally. Your body follows natural laws as all bodies do. Muscles and soft tissues are the primary and most overlooked causes of physical pain. When your body hurts, there is a reason. Let's get rid of the reason."

Here is the link to an insightful interview with the author in March of 2013: http://www.jeanshawinterviews.com/kathrynmerrow.html




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