How to open and market a massage practice, retain clients, and handle the financial and legal aspects of the business are just a few of the topics covered in this comprehensive guide to a career in massage therapy. Addressing the practical day-to-day as well as the formal components of running a business, this guide provides candid, grounded advice from 50 massage practitioners. Beginning with an overview of the profession, this handbook offers a thorough orientation to the business with specific advice on ethics, professional associations, governmental regulations, licensing laws and zoning requirements, insurance coverage, and sources for equipment and training. How to professionally handle clients who seek sexual massage or are survivors of abuse, the challenges unique to male massage professionals, and the politics of massage are also addressed.
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Book Description
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Editorial Reviews
Review
"A good overview of the profession . . . engaging and thorough . . . . The resource directory alone is worth the price." -- Massage
"A well-written book which describes the various career options in the massage field." -- Career Opportunity News
"Useful for both new and experienced practitioners." -- NAPRA --This text refers to an out of print or unavailable edition of this title.
"A well-written book which describes the various career options in the massage field." -- Career Opportunity News
"Useful for both new and experienced practitioners." -- NAPRA --This text refers to an out of print or unavailable edition of this title.
About the Author
Martin Ashley, JD, LMT, is a practicing attorney and massage therapist. He lives in Somers, New York.
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Customer Reviews
Most Helpful Customer Reviews
39 of 39 people found the following review helpful
Format:Paperback
Much like a computer manual, this is a book that could be rewritten twice a year and still stay 3 months behind. As much as the Massage Therapy community and profession change on an almost daily basis, it would be almost impossible to mass produce any kind of book (short of a magazine) and keep it cutting edge.
The book DOES still have plenty of things to make it well worth the price, and it's all in one volume. There is only one mag that has proven itself to be worth reading and it (MASSAGE) will cover about 3/4 of the info contained herein in about a year.
The chapter on MONEY MANAGEMENT gives the same excellent advice that my Grandfather gave me 20 years ago when it comes to smart investments of time and money. It's certainly as useful today as it was then. If you're planning on going it alone in the business, I strongly suggest you at least borrow a friend's copy and read that chapter.
There is also a great chapter on marketing on a budget. There are those that say that a good Massage Therapist doesn't need to advertise, and in-as-much as many Therapists work alone, they are correct. I have 12 Therapists in 2 offices, 3 clinics and 3 hospitals. . . I do a small amount of marketing simply to educate the general public (and the medical community) on what's available; this book made that an easy thing. We also advertise our seminars (we do about a dozen free infant massage classes and roughly the same number of stress management courses a year) and this chapter helped me save some money there.
There is also some plain, common sense kinda' stuff that you just need to hear from more than one person before you believe it. I won't ruin the book by spilling it here, but there really is a lot of good material in this tome! If you don't know someone with this book, buy it or wait for the next edition to come out- It's really due!
There's a reason that this book (slightly outdated as it may be) is regularly used in Massage schools across the country.
18 of 18 people found the following review helpful
Format:Paperback
I used this book to find the best school and plot my entire career plan. Everything is here...from deciding which career path to take to marketing methods to insurance billing. Many helpful resources are listed to follow up on as well. There's even a streetwise section on how to ward off unwanted sexual advances that sometimes plague professional therapists. If you're an entrepreneur with a nurturing heart, this is the book for you!
13 of 13 people found the following review helpful
Format:Paperback
I'm about ready to finish up my licensure, and this book has given me some great insight into what to expect and on how to avoid what would have been common mistakes. Only for the beginner though. I think more experienced practicioners would either already know most of what is in this book or could find what they don't know elsewhere. On the whole, a Great introduction to the massage profession.
Most Recent Customer Reviews
Perfect for Soon to be Massage Students
Or someone who is considering the profession. I read it before I enrolled in massage school and it really helped me realize what my future may look like within the... Read more
Published 4 months ago by Apples2Enjoy
Intro to Massage Therapy
Good, easy to read book. I find the information helpful and concise. The style is like talking to someone who has been in the profession for a long time.
Published 15 months ago by Courtneil
Why wasn't this required reading?
Found this book at the library and it was extremely helpful. This should have been required reading when I was in massage school. Read more
Published on January 18, 2009 by indie_rdt
Must have
This is a great book. For anyone going into the massage business, this is a wonderful tool. I rented this from our library first, loved it and bought it for my own library. Read more
Published on December 26, 2007 by Ginger
Misses the real issues
The author really misses the real issues that a massage therapist are faced with on a daily basis because he is a lawyer trying to sell books on massage careers. Read more
Published on December 3, 2006 by Julie Onofrio
great book for those thinking about a career in massage
i purchaced this book because it is required for my upcoming intro to massage class. it arrived yesterday and i decided to 'flip through it'. i finished it this afternoon. Read more
Published on January 23, 2006 by jenny
Great Resource!
It's an excellent book, well worth the money. I refer to it daily
Published on October 15, 1999 by Steve Hirsch (steve@netsteam.com)
This book is over-rated
As a massage therapist with more than 10 years experience, I looked at this book with interest. Unfortunately, I would not recommend it. Read more
Published on January 29, 1999
A must have for a new massage Therapist.
If you are just out of school or want to build you business this is the book for you. It covers everything you Need to know about how to get more clients and handle the paper end... Read more
Published on December 27, 1998 by T. Baughman
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