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Massively Networked: How the convergence of social media and technology is changing your life Hardcover – May 31, 2011


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Product Details

  • Hardcover: 206 pages
  • Publisher: PLI Media; 1st edition (May 31, 2011)
  • Language: English
  • ISBN-10: 0983199507
  • ISBN-13: 978-0983199502
  • Product Dimensions: 8.5 x 5.5 x 0.6 inches
  • Shipping Weight: 10.4 ounces (View shipping rates and policies)
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (5 customer reviews)
  • Amazon Best Sellers Rank: #1,998,912 in Books (See Top 100 in Books)

Editorial Reviews

From the Inside Flap

Technology is changing our world at an unprecedented pace. Can you help shape this new world?
The answer is yes.
The real question is, "How?"

Your life may soon change in ways you can only begin to imagine:
  • Your meals can be customized for optimal health as personal biomonitoring technologies begin to speak with your kitchen
  • What is "real" and what is "virtual" loses significance. You can dance, for instance, with a life-size, 3D virtual being that instantly reacts to your movements. The only difference between real and virtual may be that material reality changes more slowly, and is less easily programmed
  • Want to start the car or call someone on your smartphone? As human-computer interfaces become more seamless, hitting the road or calling your dad simply by focusing on that thought becomes more common.
These are not far-off future scenarios, but technologies that already exist in some form.

Massively Networked catches you up on the astonishing technological and social media innovations available now that can affect everything from your health, to your home environment, to your community, to how you think about earning a living. 

How you imagine your life literally matters now more than ever before. Massively Networked, a groundbreaking book by practical visionary Pamela Lund, shows you how to engage these emerging forces to create the lifestyle, the future, the reality you want.

From the Back Cover

Massively Networked is not just another book on social media; it gets to the heart of surprising changes that are rattling assumptions about health, work, the home environment, politics, the economy, and our place in the global ecosystem. Consider the following radical ideas that could soon reshape your life:
  • Going shopping may become obsolete, along with closets, cabinets, and freezers thanks to the rise of virtualization, collaborative consumption, and just-in-time production
  • Making a living can take on new meaning as online currencies, fundraising platforms, at-home manufacturing, crowdsourced design, and DIY spaces open doors to rethinking your worklife
  • How you understand your place in the global ecosystem can shift radically as an estimated 22 billion nonhuman agents, such as bridges, bicycles, and even oceans, join the two-billion-plus people online in the next decade.
Massively Networked brings these scenarios and more to life using real-world examples that are in market now or have working prototypes. The stories are sparks to light the imaginative fire to inspire you to create the world you want.

More About the Author

Pamela Lund is a practical visionary and keen observer of life: whether from behind the scenes of NYC punk clubs and raves of the early 80s, perched on the saddle of a motorcycle traveling solo through northeast Thailand, or from the perspective of a startup entrepreneur. She holds a B.A. in Philosophy from UCLA and a Masters in Theological Studies from Harvard. Pamela divides her time between rural Montana and San Francisco, where she works as an interactive marketing consultant, trend-spots, kayaks and occasionally likes to stir things up.

Customer Reviews

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4 of 4 people found the following review helpful By Erin Reese on January 5, 2012
Format: Hardcover
Pamela Lund is a practical visionary who is destined to make a global impact. I've been waiting a long time to see a creative thinker of her caliber set foot on the world stage.

Massively Networked takes the reader on an insight-packed journey into emerging technological, social, and economic realities. She makes one think - hard - about putting our imagination to work and why it matters now more than ever. Abstract concepts of our time, such as the Internet of Things and augmented reality, are brought to life in ways that make complete and total sense.

Lund's massively networked universe is not a portrayal of the future - it is already here. Paying attention to the principles presented in this book could make all the difference as to whether we surf or slog through the 21st century.
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4 of 4 people found the following review helpful By Sandra Richman on August 27, 2011
Format: Hardcover
I'll admit to being somewhat of a cynic when it comes to the role of technology in advancing our society. In a world where recent headlines about criminal flash mobs, the economy in distress, lack of jobs, and freakish weather threatening to disrupt crops take up most of the air time, Massively Networked is a good alternate reality check. I'm familiar with many of the social media and technology innovation themes the author writes about. The way she pulls these together, though, creates a compelling alternative vision of what's possible. It offers a fresh perspective not seen in other analyses and some new food for thought. I couldn't put the book down. I would have liked some of the near-future scenarios fleshed out a bit more. Overall, it's very much worth a read.
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2 of 2 people found the following review helpful By cfoss on August 22, 2011
Format: Hardcover
The author uses a broad definition of "social media" to include anything that can be connected and communicated on the internet. This would include the people who, maybe obsessively, monitor and upload everything they do on to physical objects, artificial intelligences and search engines. By doing so, they can identify patterns they might not have been aware of before. While I don't necessarily agree with the author's premise that inanimate objects can be part of the "social network" in any meaningful way, the book is well written, thought provoking and makes a case worth considering.
Carolyn Foss - Early reviewer of the book
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1 of 1 people found the following review helpful By Bettina Baumgartner on August 17, 2011
Format: Hardcover
I picked up this book because I am generally interested in the effects of new media and cutting edge technology on the individual and society and found it a thought-provoking, exciting yet accessible read. The author describes now mew media and technology impacting every aspect of our lives and will continue to do so in ways that we might have thought pure science fiction not too long ago.

The book is well researched and provides sources to back up the authors thoughts and visions about the future.
For somebody looking for a stimulating book laying out a grand vision this is a good choice. It is not - thankfully - yet another "how to set up my Facebook profile" type manual.
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Format: Hardcover
My book club and I loved Massively Networked by Pamela Lund because it opened up such a wide range of discussion topics---there was really something for everyone in this book. Our book club was attracted to it initially because the topic seemed timely and we thought it would be fun to talk about social media and how it is dramatically changing our lives. We were pleasantly surprised to find out that the book is about even more than that. While some people in our book club are not particularly interested in technology and prefer it when we read fiction, they found it thought provoking and fun to learn about places such as the kitchen where technology is already revolutionizing daily life as we know it. We had a few laughs about how we might be doing things 20 years from now that seem so crazy, but the author shows is already real. Our take-away was that there is no limit to human imagination and how it can change the world. I can see how this would also be a great book to discuss in a college course or high school class since it sets up such a rich group discussion. -Ingrid Stabb, HarperCollins business author (The Career Within You)
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