Master Change, Maximize Success [Paperback]

Rebecca Potts (Author), Jeanenne LaMarsh (Author)

Book Description

Publication Date: February 2004 | Series: Positive Business

Change is inevitable in any organization. Master Change, Maximize Success is a guide to understanding it and learning to make the most of the opportunities that it provides. This latest addition to the Positive Business series inspires with bold illustrations and a series of Work Solutions - practical exercises designed to teach success. Master Change, Maximize Success gives readers the tools to assess when change is necessary - to stay competitive, to innovate, to grow - and then how to create new strategies to energize managers, teams, and individuals. Authors Rebecca Potts and Jeanenne LaMarsh speak from their experience as consultants to address resistance to change, overcome common obstacles, and evaluate results - leading people and process with positive results.

Editorial Reviews

From Publishers Weekly

The aim of this volume is quite specific—to help readers "deal successfully with change in a business environment"—but the tactics its authors describe can be applied to a wide variety of life situations: from budget cuts to political fallouts to increased competition. As organizational change consultants to companies such as Ford and AT&T, authors Potts and LaMarsh believe that managing change well is critical to corporate growth and achievement. Their book guides readers through a step-by-step process for overcoming resistance to change, forming an action plan, implementing that plan and sustaining the changes desired. Handy scenario-based sidebars teach lessons like "how to draw up an infomatrix," how to close the planning cycle and how to know when to stop being an agent for change. The friendly text and colorful, contemporary illustrations in this book, part of Chronicle’s Positive Business series, render even big changes more approachable.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author

Rebecca Potts and Jeanenne LaMarsh are Chicago-based consultants on effective organizational change, distinguished by a holistic approach that addresses both business strategy and human nature. Their clients include IBM, Ford Motor Company, and Motorola.

Rebecca Potts and Jeanenne LaMarsh are Chicago-based consultants on effective organizational change, distinguished by a holistic approach that addresses both business strategy and human nature. Their clients include IBM, Ford Motor Company, and Motorola.

Product Details

• Paperback: 160 pages
• Publisher: Chronicle Books (February 2004)
• Language: English
• ISBN-10: 0811841707
• ISBN-13: 978-0811841702
• Product Dimensions: 9.2 x 6.5 x 0.5 inches
• Shipping Weight: 15.7 ounces
• Average Customer Review: 4.9 out of 5 stars  See all reviews (9 customer reviews)
• Amazon Best Sellers Rank: #693,087 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

3 of 3 people found the following review helpful:

5.0 out of 5 stars Master Change, Maximize Success, March 7, 2004

By 

David (Denver, CO Kalamazoo, MI) - See all my reviews

This review is from: Master Change, Maximize Success (Paperback)

Finnaly, a "how to" book written in common sense style. The message of this book is clear, concise, and cogent. Change without proper planning, clear vision, and direct sponsorship is the formula for chaos, at best. This is a work that belongs on the shelf - no, desktop of anyone who is charged with managing people, processes, or the business culture within any corporation. The examples clearly indicate the generic nature of the change elements, regardless of level on a chart or position on the management cascade. I highly recommend this work at both the theoretical level and as a guideline for any business process improvement department.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A comprehensive primer in change management, March 19, 2004

By 

Scott VanDeman (Tallahassee, Florida United States) - See all my reviews

This review is from: Master Change, Maximize Success (Paperback)

As a professional practitioner of change management, I feel certain that this book will further enhance my understanding of the human side of change, and make me a better consultant. From identifying the factors that drive change, to understanding the roles we play in change, to identifying and mitigating resistance to change, (and so much more) this book is a comprehensive primer in change management. "Master Change, Maximize Success" is an engaging read, and a visually stimulating book that offers powerful philosophies and techniques for surviving in a world that is changing at an unprecedented pace.

2 of 2 people found the following review helpful:

5.0 out of 5 stars A GREAT PRACTICAL Book, March 6, 2004

By 

Doug Newberry (Nashville, Tn.) - See all my reviews

This review is from: Master Change, Maximize Success (Paperback)

I have just returned to nashville, Tn from Texarkana, Tx. I took Master Change, Mazimize Success with me along with 2 or 3 other books. I am an avid reader and with all the time I spend on airplanes and in hotels I get to read a lot. I always read well over 100 books a uear. And Rebecca after 38 years of active government service and now another 2 1/2 working in the private sector, you know I have seen lots of change. Unfortunately some of it was not well managed. I found your book very insightful. The high point for me resides in the 21 Work Solutions. I sure wish I would have had that years and years ago! I made so many notes for myself it seemed I was writing another book. I am less engaged in change management now than I was in my active governement service but I am still surrounded by change. This is a great work and already I have some of my collegues reading it. This is material we can apply right NOW! Many thanx for a SUPER book!