Master Franchising: Selecting, Negotiating, and Operating a Master Franchise is an outstanding publication that prepares you for a role on either side of the master franchising relationship. It provides insight into the master franchise relationship for franchisors, prospective master franchisees, master franchisees and their professional advisors. This practical how to book guides you through the maze of benefits and limitations and examines the most common strategy used by franchisors to expand into new foreign markets, offering step-by-step guidance and clear insights on each stage of the master franchising process and the critical decisions you'll need to make as a franchisor or master franchisee. Master Franchising can show you how to zero in on the opportunities in the numerous overseas markets that remain virtually untapped, either as a franchisor or a master franchisee. This book will show you how you can quickly move into a new market without investing heavily in recruiting and servicing unit franchisees, plus, benefit from partnering with someone already familiar with the local culture and customs of the target market.
FREE Two-Day Shipping for Students. Learn more |
Book Description
Editorial Reviews
About the Author
Carl E. Zwisler, one of the most respected authorities in the field, has provided valuable insight into the advantages and restrictions of master franchising from his perspective as a leading franchise lawyer. He is with the firm of Haynes and Boone in Washington, D.C., and is former General Counsel to the International Franchise Association. Master Franchising is based on materials he developed for a series of seminars delivered to hundreds of international investors and franchising professionals.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Discussions
|
This product's forum
Active discussions in related forums
Search Customer Discussions
|
Related forums
|
