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Master of the Game: Steve Ross and the Creation of Time Warner Paperback – April 1, 1995


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Editorial Reviews

From Publishers Weekly

Bruck chronicles the fast-paced career of Time Warner's Steve Ross, who transformed his father-in-law's funeral business into the world's largest media company.
Copyright 1995 Reed Business Information, Inc.

From Library Journal

Bruck, famous for her muckraking book about Michael Milken (Predator's Ball, LJ 3/15/89), unveils another power person's reckless spending habits and questionable management actions. Bruck uncovers details about Ross and the Time-Warner merger that are not in Richard Clurman's To the End of Time (LJ 2/1/92). Unfortunately, the abundant detail loses the reader at times, and Bruck is so focused on the wrongdoings of Ross and those at Time, Inc., that she offers little insight about the future of the company. Nonetheless, academics and business people will probably demand this book. Weakly recommended.
--Rebecca A. Smith, Harvard Business Sch. Lib.
Copyright 1994 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.
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Product Details

  • Paperback: 395 pages
  • Publisher: Penguin Books (April 1, 1995)
  • Language: English
  • ISBN-10: 0140244549
  • ISBN-13: 978-0140244540
  • Product Dimensions: 5.1 x 1 x 7.9 inches
  • Shipping Weight: 15.2 ounces
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Best Sellers Rank: #1,509,604 in Books (See Top 100 in Books)

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Customer Reviews

3.6 out of 5 stars

Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Ravi Madhavan on April 8, 2009
Format: Paperback Verified Purchase
Interesting book about a very interesting man. How may I serve you was Steve Ross's greeting to the family of the departed when he was a funeral director. He used that keen awareness and ability for empathy expand his funeral company into NYC parking garages, rental cars, music business, movies, cable and finally into the largest media company in the world - Time Warner. The book was a biography and well written by Connie Bruck. My 3 stars are mainly because I was more interested in the business side rather than Ross's personal life. The latter part on the Time Warner merger provided a lot of details from her original New Yorker articles and new intererviews for the book. At times she was very enamored of Ross but that was his strength. However this was balanced in the end where Ross's light seemed to have diminished.
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1 of 1 people found the following review helpful By Don McNay on February 14, 2003
Format: Paperback
Connie Bruck, along with Joe Nocera is probably American's best living business writer and this is another great work from her.
A good story about a man who starts off running his father in law's funeral palor and winds up the head of one the world's biggest companies.
Bruck spends a lot of time discussing the charm and the personality of Ross and admits that Ross is someone that she really likes. The book does not have the balance of her previous book, The Predators Ball, but does not Michael Milken as subject matter like that book did too.
I would definitely recommend owning a copy of this book.
Don McNay...
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1 of 1 people found the following review helpful By A Customer on June 30, 2001
Format: Paperback
Anyone in media or entertainment has to read this book. It was, by far, the strangest story I read during two years of business school and it will help Time Warner employees understand how the company & culture was created. M&A people should also check this out since the merger of Time & Warner is the most interesting part of the book. Time was supposedly buying Warner Bros yet the Warner top brass ended up in charge.
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1 of 1 people found the following review helpful By John D Early on March 12, 2003
Format: Paperback
This book gives a good understanding of the history of Warner from Kinney to the creation of Time Warner. This is an excellent book to give an understanding of how a media empire is built.
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Format: Hardcover Verified Purchase
I fully enjoyed Ms. Bruck's attention to biographical details and almost psychoanalytic, family-of-origin evaluation of Steve Ross and those who influenced him and the formation of Time Warner. It made for fascinating reading and I would consider it great reading for anyone interested in understanding the sometimes colorful, oftentimes imperfect, always quite intelligent people who drive the entertainment and publishing industries. Great dealmaking precursor to convergence of media and Internet.
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