Master Data Management and Customer Data Integration for a Global Enterprise [Paperback]

Alex Berson (Author), Larry Dubov (Author)

Book Description

Publication Date: May 24, 2007 | ISBN-10: 0072263490 | ISBN-13: 978-0072263497 | Edition: 1

Transform your business into a customer-centric enterprise 

Gain a complete and timely understanding of your customers using MDM-CDI and the real-world information contained in this comprehensive volume. Master Data Management and Customer Data Integration for a Global Enterprise explains how to grow revenue, reduce administrative costs, and improve client retention by adopting a customer-focused business framework.

Learn to build and use customer hubs and associated technologies, secure and protect confidential corporate and customer information, provide personalized services, and set up an effective data governance team. You'll also get full details on regulatory compliance and the latest pre-packaged MDM-CDI software solutions.

• Design and implement a dynamic MDM-CDI architecture that fits the needs of your business
• Implement MDM-CDI holistically as an integrated multi-disciplinary set of technologies, services, and processes
• Improve solution agility and flexibility using SOA and Web services
• Recognize customers and their relationships with the enterprise across channels and lines of business
• Ensure compliance with local, state, federal, and international regulations 
• Deploy network, perimeter, platform, application, data, and user-level security
• Protect against identity and data theft, worm infection, and phishing and pharming scams
• Create an Enterprise Information Governance Group
• Perform development, QA, and business acceptance testing and data verification

Editorial Reviews

About the Author

Alex Berson is an internationally recognized thought leader, author, educator, and information technology consultant, known for his pioneering work at leading financial services and technology companies.

Larry Dubov is an internationally recognized expert and thought leader in the implementation of complex business driven technology solutions in financial services, banking, and pharmaceutical industries. 

Product Details

• Paperback: 432 pages
• Publisher: McGraw-Hill Osborne Media; 1 edition (May 24, 2007)
• Language: English
• ISBN-10: 0072263490
• ISBN-13: 978-0072263497
• Product Dimensions: 9.1 x 7.4 x 0.9 inches
• Shipping Weight: 1.5 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #818,558 in Books (See Top 100 in Books)

More About the Author

Alex Berson is an internationally recognized expert, thought leader, author, and advisor in various areas of information technologies. Throughout his professional career, Alex held leadership technology and management positions in companies such as JPMorgan, BearingPoint, Entrust, Merrill Lynch, enCommerce, Dun & Bradstreet, PricewaterhouseCoopers, Solomon Smith Barney, and others. He's currently a chief technology architect for a major global financial services institution.
Alex holds graduate and post-graduate degrees in Applied Math and Computer Sciences and has an extensive scientific background in applied research with specific concentration on advanced areas of algorithmic computations, linear programming, computer simulations, and computing architectures. He taught under-graduate and graduate classes and lectured on these topics throughout his career.
Alex combines his extensive scientific background and practical industry experience by focusing his professional activities on advanced multi-disciplined areas of information technology such as Identity Management and Information Security; Master Data Management (MDM) and Customer Data Integration (CDI); CRM and Business Intelligence; Database technologies, including Column-store and very large databases (VLDB); data warehousing and data mining; service-oriented architecture (SOA); mobile computing; enterprise application integration (EAI), messaging, and middleware. Throughout his career, Alex continues to successfully apply his knowledge, experience and vision to creating complex ground-breaking solutions for financial services, manufacturing, pharmaceutical and technology industries..
Alex is a member of the Board of Directors of the Wall Street Technology Association (WSTA) and is a member of Standard & Poor's Vista Research Society of Industrial Leaders (SIL). He actively participates in professional associations such as IEEE Computer Society, ACM, and Aberdeen Group's Technology Forecasting Consortium; standards organizations including OMG, OASIS, Open Group; various industry consortia such as the Data Warehousing /Institute (TDWI), and technical advisory boards of several technology companies.
Alex has published numerous direction-setting technical articles in trade magazines and on-line publications, and is the author and co-author of a number of best-selling professional books, including Master Data Management and Data Governance; Master Data Management and Customer Data Integration for a Global Enterprise; Building Data Mining Applications for CRM; Data Warehousing, Data Mining and OLAP; Client/Server Architecture; SYBASE and Client/Server Computing; and APPC: Introduction to LU6.2.

Customer Reviews

Most Helpful Customer Reviews

10 of 13 people found the following review helpful:

4.0 out of 5 stars The book any CIO should read to dive into MDM, July 12, 2007

By 

Maria Carme Artigas Brugal "Synergic Partners" (Europe) - See all my reviews
(REAL NAME)   

This review is from: Master Data Management and Customer Data Integration for a Global Enterprise (Paperback)

This book is a great compendium of current technology and business issues around MDM and CDI, with a foreword from Aaron Zornes. It provides an expert view on business drivers, architectural approaches and implementation issues. It is worth mentioning the chapter on Vendors Landscape where the authors review current market players competitive advantages. Easy to read for both business and IT managers and it has very interesting appendixes with glossary included! The book any CIO and Business Executive should read to be aware of whats going on in the MDM field.
Carme Artigas - CEO Synergic Partners

4.0 out of 5 stars Solid Book, December 19, 2009

By 

Doug "from" (Gilroy, California) - See all my reviews

Amazon Verified Purchase

This review is from: Master Data Management and Customer Data Integration for a Global Enterprise (Paperback)

As a IT professional for 25+ years I was nice to see that I have been practicing the concepts put forth in this book without formally recognizing it. For those just entering this space pay close attention as a few misses can create challenges that a company might take years getting out of.

9 of 16 people found the following review helpful:

5.0 out of 5 stars The Bible on MDM and CDI, May 31, 2007

By 

Paul Dunay "Award Winning B2B Marketer" (Cos Cob, CT USA) - See all my reviews

This review is from: Master Data Management and Customer Data Integration for a Global Enterprise (Paperback)

Plenty of companies are making money despite doing a subpar job at managing/accessing their data. But a new threat is compounding the negative effects of poor data management: Out of control volume!

According to IDC estimates, in 2007 for the first time, we'll see the amount of digital information generated surpass the storage capacity available. It's a huge wake-up call for businesses. It's no longer a nice extra to invest in technology that will help turn data into information assets, but a true business imperative.

Thanks to this book you have the bible on master data management (MDM) and customer data management (CDI) solutions. Done well, they have the potential to tap previously unrealized revenue streams and create a framework that can improve information accuracy, consistency and security to stem the rising tide on out of control data.