Customer Reviews

Master Data Management and Customer Data Integration for a Global Enterprise

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This book is a great compendium of current technology and business issues around MDM and CDI, with a foreword from Aaron Zornes. It provides an expert view on business drivers, architectural approaches and implementation issues. It is worth mentioning the chapter on Vendors Landscape where the authors review current market players competitive advantages. Easy to read for both business and IT managers and it has very interesting appendixes with glossary included! The book any CIO and Business Executive should read to be aware of whats going on in the MDM field.
Carme Artigas - CEO Synergic Partners

As a IT professional for 25+ years I was nice to see that I have been practicing the concepts put forth in this book without formally recognizing it. For those just entering this space pay close attention as a few misses can create challenges that a company might take years getting out of.

Plenty of companies are making money despite doing a subpar job at managing/accessing their data. But a new threat is compounding the negative effects of poor data management: Out of control volume!

According to IDC estimates, in 2007 for the first time, we'll see the amount of digital information generated surpass the storage capacity available. It's a huge wake-up call for businesses. It's no longer a nice extra to invest in technology that will help turn data into information assets, but a true business imperative.

Thanks to this book you have the bible on master data management (MDM) and customer data management (CDI) solutions. Done well, they have the potential to tap previously unrealized revenue streams and create a framework that can improve information accuracy, consistency and security to stem the rising tide on out of control data.