Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals [Hardcover]

Derrick Kinney (Author)

Book Description

Publication Date: September 27, 2004

Praise for Master the Media to Attract Your Ideal Clients

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
-Janine Wertheim, Chief Marketing Officer Securities America, Inc.

"Marketing is the lifeblood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more-Derrick Kinney delivers on his promise to help you 'master the media.'"
-Harold Evensky, CFP author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
-Brian Tracy, President, Brian Tracy International author, Create Your Own Future

"Kinney offers an easy and effective 'how-to' approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
-Gail S. Waisanen, CLU, Editor, Life Insurance Selling

"Derrick Kinney has built an effective marketing system that every advisor can use to help grow their business and attract more profitable clients."
-John J. Bowen Jr., CEO, CEG Worldwide, LLC columnist for Financial Planning

Editorial Reviews

From the Inside Flap

Now more than ever, prospective clients want to invest and protect their hard-earned money with financial professionals who are viewed as the respected experts in their local areas. Investors are worried about the stock market, baby-boomers are focused on retirement planning, and everyone wants to make the best decisions to maximize their wealth. How can you easily attract these ideal clients who are looking for help? By becoming a financial expert in your local media!

Whether you’re a financial advisor, stockbroker, insurance professional, or an accountant–if you’re advising clients–you couldn’t have found this book at a better time. Learning how to capitalize on the power of local media exposure is critical to achieving a breakthrough for your business. Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals will transform you into a financial expert in your local media outlets. You will learn how to leverage your media appearances through TV, radio, newspaper, and the Internet to increase your visibility, credibility, and profitability to reach your most ideal clients.

Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals outlines the key steps necessary to work with the media, create powerful exposure for yourself, and attract the clients you’ve always wanted. It also offers valuable tips on becoming a household name in your community as well as how to easily and quickly research and develop relationships with local and national media. This book is packed with proven, practical strategies that can help you reach the next level of success. You’ll learn how to:

• Position yourself as the financial expert in your local area and have your ideal clients calling you
• Generate massive marketing exposure for you and your business–absolutely FREE
• Leverage the media to fill your pipeline with new insurance and investment prospects
• Capitalize on your unique strengths to enhance your quality of life–and work smarter, not harder
• Capture the attention of local media contacts so they turn to you whenever they need a financial expert
• Brand yourself as the clear choice for prospective clients

Filled with in-depth insights and hard-hitting strategies, Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals is a valuable resource for all financial services professionals looking to grow their client base and increase their income. With this book as your guide, you can begin creating the kind of business you’ve always wanted.

From the Back Cover

Praise for
Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals

"This book is a marketing masterpiece. It should be required reading for all financial professionals."
–Janine Wertheim, Chief Marketing Officer
Securities America, Inc.

"Marketing is the life blood of any practice. The media is the most effective and cost-efficient way to market. Unfortunately, most practitioners only dream of media attention. No more–Derrick Kinney delivers on his promise to help you ‘Master the Media.’"
–Harold Evensky, CFP
author, Wealth Management

"This fast-moving, practical book gives you a step-by-step process to multiply your results and dramatically increase your exposure and name recognition. A classic!"
–Brian Tracy, President, Brian Tracy International
author, Create Your Own Future

"Kinney offers an easy and effective ‘how-to’ approach for financial producers to gain recognition and credibility by becoming media sources. If you want to take your business to the next level, this book can help you get there."
–Gail S. Waisanen, CLU
Editor, Life Insurance Selling

"A successful advisor and media personality, Derrick Kinney is ample proof that mastering the art of communicating with the media is the key to building a thriving financial advisory practice."
–William Glasgall, Editorial Director
Investment Advisor magazine and investmentadvisor.com

See all Editorial Reviews

Product Details

• Hardcover: 256 pages
• Publisher: Wiley; 1 edition (September 27, 2004)
• Language: English
• ISBN-10: 0471482560
• ISBN-13: 978-0471482567
• Product Dimensions: 9.3 x 6 x 0.9 inches
• Shipping Weight: 15.2 ounces (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
• Amazon Best Sellers Rank: #2,030,981 in Books (See Top 100 in Books)

More About the Author

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Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Master the Media book review, October 12, 2004

By 

Bryan Gerzsenyi (President, EveryManCounts.com) - See all my reviews
(REAL NAME)   

This review is from: Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals (Hardcover)

Derrick Kinney shares his marketing brilliance throughout this invaluable resource. This book is packed with creative, sensible and straightforward "action point" strategies that demonstrate how to master your local media right now. For the professional that desires maximum exposure, this is a must read!

4 of 4 people found the following review helpful:

5.0 out of 5 stars Media Master, October 10, 2004

By 

Stephen Griffin - See all my reviews
(REAL NAME)   

This review is from: Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals (Hardcover)

As a senior business consultant, keeping in tune with business literature is a must. Rarely is a release worthy of such accolades. Derrick Kinney has written a literary masterpiece. Mr. Kinney's approach is clear, concise, and an absolute must read for those businesses attempting to master their media presence. Mr. Kinney's savvy approach for the financial professional is multi-dimensional, yet not weighed down in its intellectual approach. His personal success is a testament to this full proof strategy of mastering the media. This book is not a "must read," it is "required reading."

3 of 3 people found the following review helpful:

5.0 out of 5 stars Wonderful Book ! A Must For anyone looking for new clients., December 30, 2005

By 

W. Garrett "Bill Garrett, CFP(tm)" - See all my reviews
(REAL NAME)   

This review is from: Master the Media to Attract Your Ideal Clients: A Personal Marketing System for Financial Professionals (Hardcover)

I've been a financial planner for eighteen years and have read a lot of books on developing business. Master The Media is, hands-down, the best I've read. After, implementing Derrick's ideas I had a half-page article written about me, several short pieces in the 'Professionals on the Move' section of the paper, and a TV appearance in studio. More importantly, this has resulted in new clients and several calls for appointments. Derrick not only provides everything a financial planner needs to break into the media but he also has excellent chapters on how to land and maintain the new high net worth clients you get from your PR work. His methods have become one of the main ways I will market my firm.

Bill Garrett, CFP®, CEA®, CCPS