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Master of My Make-Believe

73 customer reviews

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Audio CD, May 1, 2012
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Editorial Reviews

After four years of hide and seek in which blogs blew up at the sudden release of any track with her name attached to it, Santigold presents Master of My Make Believe in a moment of global aggression and vulnerability. Honing in on the hyper-media cult of personality, in her unmistakable voice she asks the listener: Into what fantasy do you hurl yourself as you gaze into the glow of your machine? The answer to this question is central to what drives Master of My Make-Believe.

Through chopped pianos, the clink of glass bottles, and the peaking blast of motorcycle engines, Master of My Make-Believe accounts for 21st century details of life from the heart's center to the mind's periphery. In her pen and in her voice, the breadth of substance presented in Santigold's songs is immediate and complex. There are valleys here wherein the drudge of daily living is met with caution and confronted by mortality, but underneath it all there is the celebration of each person's power and vision to fight toward what they believe. Consider this your invitation.

1. GO! (feat. Karen O)
2. Disparate Youth
3. God From The Machine
4. Fame
5. Freak Like Me
6. This Isn't Our Parade
7. The Riot's Gone
8. Pirate In The Water
9. The Keepers
10. Look At These Hoes
11. Big Mouth

Product Details

  • Audio CD (May 1, 2012)
  • Number of Discs: 1
  • Label: Atlantic
  • ASIN: B007F1Q7HC
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (73 customer reviews)
  • Amazon Best Sellers Rank: #34,506 in Music (See Top 100 in Music)

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Customer Reviews

Most Helpful Customer Reviews

19 of 20 people found the following review helpful By clevelandjunglist on May 1, 2012
Format: Audio CD Verified Purchase
I was actually waiting for this one on baited breath, now that I have it and have heard it I realize - while its not bad - its not quite what I was expecting. Go! as an early promo had me, probably a lot of people, expecting a harder hitting and more daring endeavor than what the album is overall. There was also a dnb hybrid tune floating around at concerts that I was looking forward to hearing more of - apparently didn't make the cutting floor. She did mention something in a Pitchfork interview that Karen said; it could be that she decided to play it safe since its been four years and as fast as music goes these days she likely does need to introduce herself all over again.

The thing I love about her though - she's a rarity, almost unique in the US. She's willing to actually get 'into' the music and voyage rather than vying for the common denominator. She's also got an uncanny ability to take almost anything - dub reggae, skater thrash, dubstep, dnb, etc., throw it together, tie the connections out her way, and make it seamless. That might be partly why some tracks of the album feel a little bit like they were phoned in; I've got no doubt on their authenticity but I think she's made better tunes in the interim and perhaps this just wasn't the time for them to get released.

Hopefully she'll be more active in the next few years though and a reintroduction won't be needed - and with that she'll find license to take bigger risks on her next release.
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24 of 28 people found the following review helpful By Andre S. Grindle TOP 1000 REVIEWER on May 2, 2012
Format: Audio CD
Well looks like the city of Philly has produced yet another talent. Santigold is solid proof of two things. That a 30 something has a place in the modern pop music world and that color of ones skin does NOT dictate musical style. She's actually only been around for about five years as a recording artist. And I knew next to little about her self titled 2008 debut album except for the sparkly gold glitter cover. But a friend of mine with very good musical tastes pointed me towards a song from this album and got me curious. It's very true. I am extremely critical of modern music. But that doesn't mean negative. Criticism is supposed to be a well rounded process. It often isn't,even for me. But I am always looking to give it my best especially when something obviously has so much creative energy and though put into it. And that in a word is how I feel about Santigold. One thing that pleases me right off is she openly appreciates and embraces the color and African influence of 80's musics such as new wave and world beat revival. In a word that describes exactly what Santigold's fusion of sound is.

With an enormous amount of creative control from writing and producing she creates a rhythmic based sound that represents a fusion of Afrobeat,new wave styles dance rock and even a certain punk funk edge into the sound. So is she a modern day Nona Hendryx? In a sense maybe. But far more based in the contemporary idiom. On the opening "Go" and the hit song "Disparate Youth" she's challenging listeners to be inspired and follow their creative muse rather than their pocketbooks.
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8 of 8 people found the following review helpful By ADRIENNE MILLER on June 9, 2012
Format: Audio CD Verified Purchase
"Master of My Make-Believe" by Santigold (real name: Santi White) is well, brilliant! No sophomore slump here ladies and gentleman! Just 37 minutes of absoulte joy and chaotic, sarcastic pop gems. There is not one bad apple on this album and it seems like everytime I listen to it, I find a new favorite. "Go!" features Karen O (lead singer of the Yeah Yeah Yeahs) is total ear candy to the extreme and the producers who worked on this album, John Hill and Greg Kurstin just to name a few, really let Santigold expand her sound and all 11 tracks have got me feeling a range of emotions. "God From the Machine" has a beautiful textured quality and I love the lyric: "How is it that your scars light up like flashlights in the dark?" Whereas "Pirate in the Water" has a gritty edge to it but still keeping with a gentle touch with lyrics like: "Don't let 'em take you like the buccaneers do, right through the heart they'll tear you in two, then ride the vessel that they turned you into..." Santigold really took chances with this album, she even wrote a couple of ballads, "This Isn't Our Parade" and "The Riot's Gone" - her vulnerability really shines through on these tracks. "The Keepers" is a masterpiece of a song with a catchy, sing-a-long chorus and the lead single, "Disparate Youth" is just beyond addicting! And of course, you've got Santigold's signature tongue-in-cheek tracks like "Freak Like Me" and the perfect album closer, "Big Mouth". The lyrics are polished and honest, the music is flawless and experimental and lastly, Santigold's vocals are so unique but mainstream as well. I wish Santigold would get more exposure because she's so talented and unconventional, so I guess until that happens...this album will stay my little hidden and much-loved treasure! Buy this now, you won't be disappointed!
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3 of 3 people found the following review helpful By PrinceNikodeem on October 2, 2012
Format: Audio CD Verified Purchase
Santi White's music is so avant-garde that it's keyed into musical trends and forms you haven't even heard of yet while simultaneously being so grounded in the music of her generation...the stuff that's embedded in the subconscious, soul, and bone marrow of every Gen X'er...that it will give Millennials flashbacks of laying on the shag carpet eating Smurfberry crunch and watching Thudercats in their He-Man pajamas when they weren't even born until 20 years after any of that stuff was relevant.

As with her last album, 2008's "Santogold", Santi's sophmore solo effort "Master of My Make Believe" represents a fusion of electronica, hip hop, dancehall, punk, ska, new wave, and pop. This time, however, the album seems a bit darker and Santi seems a bit more cynical and sardonic. Think Patty Donahue channeling Peter Tosh. At least one of her offerings on this disc, the audacious and aggresive "Big Mouth", seems to be aimed squarely at some of the vapid pop divas of the day. Others, such as the dancehall-influenced "Pirate in the Water" and the new wave ballad "Keepers" contain warnings about the dangers of sacrificing one's soul to the machine without even realizing it. The frenetic "GO!" (featuring Karen O of the Yeah! Yeah! Yeahs!) and the driving "Look At These Hoes" are so cunningly well-crafted that they leave the listener wondering if they represent sarcastic parodies or genuine hip hop inspired braggadocio. With Santigold, a riddle wrapped in an enigma wrapped in Ric Ocasek's leather jacket, one never knows.

There's not a single track you'll want to skip over on this disc.
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