Master of My Make-Believe

Santigold | Format: Audio CD

Product Details

• Audio CD (May 1, 2012)
• Original Release Date: 2012
• Number of Discs: 1
• Label: Atlantic
• ASIN: B007F1Q7HC
• In-Print Editions: Audio CD  |  Vinyl  |  MP3 Music
• Average Customer Review: 4.7 out of 5 stars  See all reviews (57 customer reviews)
• Amazon Best Sellers Rank: #4,865 in Music (See Top 100 in Music)

Track Listings

1. GO! (feat. Karen O)

2. Disparate Youth

3. God From The Machine

4. Fame

5. Freak Like Me

6. This Isn't Our Parade

7. The Riot's Gone

8. Pirate In The Water

9. The Keepers

10. Look At These Hoes

11. Big Mouth

Editorial Reviews

After four years of hide and seek in which blogs blew up at the sudden release of any track with her name attached to it, Santigold presents Master of My Make Believe in a moment of global aggression and vulnerability. Honing in on the hyper-media cult of personality, in her unmistakable voice she asks the listener: Into what fantasy do you hurl yourself as you gaze into the glow of your machine? The answer to this question is central to what drives Master of My Make-Believe.

Through chopped pianos, the clink of glass bottles, and the peaking blast of motorcycle engines, Master of My Make-Believe accounts for 21st century details of life from the heart's center to the mind's periphery. In her pen and in her voice, the breadth of substance presented in Santigold's songs is immediate and complex. There are valleys here wherein the drudge of daily living is met with caution and confronted by mortality, but underneath it all there is the celebration of each person's power and vision to fight toward what they believe. Consider this your invitation.

Most Helpful Customer Reviews

18 of 19 people found the following review helpful

4.0 out of 5 stars big mouth, even iller mind. May 1, 2012

By clevelandjunglist

Format:Audio CD|Amazon Verified Purchase

I was actually waiting for this one on baited breath, now that I have it and have heard it I realize - while its not bad - its not quite what I was expecting. Go! as an early promo had me, probably a lot of people, expecting a harder hitting and more daring endeavor than what the album is overall. There was also a dnb hybrid tune floating around at concerts that I was looking forward to hearing more of - apparently didn't make the cutting floor. She did mention something in a Pitchfork interview that Karen said; it could be that she decided to play it safe since its been four years and as fast as music goes these days she likely does need to introduce herself all over again.

The thing I love about her though - she's a rarity, almost unique in the US. She's willing to actually get 'into' the music and voyage rather than vying for the common denominator. She's also got an uncanny ability to take almost anything - dub reggae, skater thrash, dubstep, dnb, etc., throw it together, tie the connections out her way, and make it seamless. That might be partly why some tracks of the album feel a little bit like they were phoned in; I've got no doubt on their authenticity but I think she's made better tunes in the interim and perhaps this just wasn't the time for them to get released.

Hopefully she'll be more active in the next few years though and a reintroduction won't be needed - and with that she'll find license to take bigger risks on her next release.

24 of 27 people found the following review helpful

5.0 out of 5 stars The Master Of Her Own Mouth May 2, 2012

By Andre S. Grindle TOP 1000 REVIEWER

Format:Audio CD

Well looks like the city of Philly has produced yet another talent. Santigold is solid proof of two things. That a 30 something has a place in the modern pop music world and that color of ones skin does NOT dictate musical style. She's actually only been around for about five years as a recording artist. And I knew next to little about her self titled 2008 debut album except for the sparkly gold glitter cover. But a friend of mine with very good musical tastes pointed me towards a song from this album and got me curious. It's very true. I am extremely critical of modern music. But that doesn't mean negative. Criticism is supposed to be a well rounded process. It often isn't,even for me. But I am always looking to give it my best especially when something obviously has so much creative energy and though put into it. And that in a word is how I feel about Santigold. One thing that pleases me right off is she openly appreciates and embraces the color and African influence of 80's musics such as new wave and world beat revival. In a word that describes exactly what Santigold's fusion of sound is.

With an enormous amount of creative control from writing and producing she creates a rhythmic based sound that represents a fusion of Afrobeat,new wave styles dance rock and even a certain punk funk edge into the sound. So is she a modern day Nona Hendryx? In a sense maybe. But far more based in the contemporary idiom. On the opening "Go" and the hit song "Disparate Youth" she's challenging listeners to be inspired and follow their creative muse rather than their pocketbooks. While "The Keepers" and "Pirates In The Water" do have this strong new wave dance influence other songs such as "Freak Like Me" and "Fame" are essentially based in this combination of afro-cuban rhythms and that heavy Arabic influenced sound. On "This Isn't Our Parade" and "God From The Machine" that afro caribbean element of the sound is even more prominent. And the best part is her melodies aren't derived from fully Western sources anymore than her rhythms are. By the end of the album with the "Look At These Hoes",despite it's utter lyrical junkiness and "Big Mouth" are basically full on afro beat all the way.

So in the end this isn't music with a funky groove. This isn't music that rocks. And it doesn't make your head bang. Somehow Santigold has hit on something it may take people a little while to fully absorb in terms of impact. And that is to create a mainstream American and modern dance/rock style record...with rhythms and melodies based almost entirely on very non western rhythmic and melodic concepts. I've heard this done by a lot of people on a song here and there. And I've heard countless people talk about doing music like this. Honestly the closest I've heard to what's happened here is some of Beyonce's music. Only with her it's still that basic gospel derived soul music underneath the rhythmic layers. This music owes little if nothing to any of that. The music sounds exotic and foreign. I am sure others might call it "wild and savage". But in this day and age where people are far more aware of their prejudices than they once were,one must be careful not to repeat 1920's France's comments on weather Josephine Baker or her pet leopard were more "deliciously savage". Santigold has a very obviously educated understanding of the music that influences her. And her experiencing with using them comes with making music like this. This is a creative,challenging album that will have most people dancing. But probably in a way they never have before.

7 of 7 people found the following review helpful

5.0 out of 5 stars "Tear it up - I'm so damn gold, oh!" June 9, 2012

By ADRIENNE MILLER

Format:Audio CD|Amazon Verified Purchase

"Master of My Make-Believe" by Santigold (real name: Santi White) is well, brilliant! No sophomore slump here ladies and gentleman! Just 37 minutes of absoulte joy and chaotic, sarcastic pop gems. There is not one bad apple on this album and it seems like everytime I listen to it, I find a new favorite. "Go!" features Karen O (lead singer of the Yeah Yeah Yeahs) is total ear candy to the extreme and the producers who worked on this album, John Hill and Greg Kurstin just to name a few, really let Santigold expand her sound and all 11 tracks have got me feeling a range of emotions. "God From the Machine" has a beautiful textured quality and I love the lyric: "How is it that your scars light up like flashlights in the dark?" Whereas "Pirate in the Water" has a gritty edge to it but still keeping with a gentle touch with lyrics like: "Don't let 'em take you like the buccaneers do, right through the heart they'll tear you in two, then ride the vessel that they turned you into..." Santigold really took chances with this album, she even wrote a couple of ballads, "This Isn't Our Parade" and "The Riot's Gone" - her vulnerability really shines through on these tracks. "The Keepers" is a masterpiece of a song with a catchy, sing-a-long chorus and the lead single, "Disparate Youth" is just beyond addicting! And of course, you've got Santigold's signature tongue-in-cheek tracks like "Freak Like Me" and the perfect album closer, "Big Mouth". The lyrics are polished and honest, the music is flawless and experimental and lastly, Santigold's vocals are so unique but mainstream as well. I wish Santigold would get more exposure because she's so talented and unconventional, so I guess until that happens...this album will stay my little hidden and much-loved treasure! Buy this now, you won't be disappointed!