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The Master Plan of Evangelism [Abridged] [Paperback]

by Robert Coleman
4.6 out of 5 stars  See all reviews (116 customer reviews)


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Book Description

December 1, 1994 0800786246 978-0800786243 Abridged 2nd
Share the Good News the way Jesus did with this second edition of an indispensible guide to effective evangelism.


Editorial Reviews

From the Back Cover

"Few books have had as great an impact on the cause of world evangelization in our generation as Robert Coleman's The Master Plan of Evangelism."--Billy Graham It all started when Jesus called a few men to follow him and share God's message with their neighbors. We are called to do the same. But evangelism can be difficult--even intimidating. With all the evangelism resources available, where should you turn to find advice on how to share the Good News with others? Robert E. Coleman says the answers aren't found in TV evangelism, easy-evangelism guidebooks, or the latest marketing techniques. Rather, he looks to the Bible, to the ultimate example found in Jesus Christ. For more than forty years this classic, biblical look at evangelism has challenged and instructed over three million readers. Now repackaged for a new generation, The Master Plan of Evangelism is as fresh and relevant as ever. Join the movement and discover how you can minister to the people God brings into your life. --This text refers to an out of print or unavailable edition of this title.

About the Author

Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

Product Details

  • Paperback: 144 pages
  • Publisher: Revell; Abridged 2nd edition (December 1, 1994)
  • Language: English
  • ISBN-10: 0800786246
  • ISBN-13: 978-0800786243
  • Product Dimensions: 7.2 x 4.4 x 0.3 inches
  • Shipping Weight: 4.8 ounces
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (116 customer reviews)
  • Amazon Best Sellers Rank: #483,430 in Books (See Top 100 in Books)

More About the Author

Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

Customer Reviews

Most Helpful Customer Reviews
45 of 46 people found the following review helpful
5.0 out of 5 stars Want to know how to make disciples? February 21, 2001
Format:Paperback
I grew up hearing a lot of teaching and preaching in church about what the gospel was. It consisted, I was told, mostly of what Jesus taught.
One day when I was in college, a guest speaker came to our youth ministry class and uttered a sentence that would open an entirely new dimension to my understanding of the gospel. "Jesus' methods," the speaker said, "are just as much a part of the gospel as his message." Wow!
This book takes a simple, yet profoundly insightful, look at Jesus' methods--how he made disciples, how he equipped his disciples to carry out his mission.
If we want to know how best to make disciples, doesn't it make sense to ask how the greatest disciple-maker of all time did it? That's what Coleman does in this book that has become a classic.
Many of today's "discipling" methods consist primarily of guiding either individuals or groups through a curriculum. They begin with cognitive knowledge and assume that cognitive knowlege leads to behavioral change. Sometimes it works. Often it doesn't.
That was not Jesus' approach. Coleman identifies eight principles that Jesus embodied in his disciple-making: Selection, Association, Consecration, Impartation, Demonstration, Delegation, Supervision, and Reproduction--and devotes a chapter to each.
A few excerpts:
"Most of the evangelistic efforts of the church begin with the multitudes under the assumption that the church is qualified to preserve what good is done. The result is our spectacular emphasis on numbers of converts, candidates for baptism, and more members for the church, with little or no genuine concern manifested toward the establishment of these souls in the love and power of God, let alone the preservation and continuation of the work.
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30 of 32 people found the following review helpful
5.0 out of 5 stars The Foundational Principles for Making Disciples April 16, 2002
Format:Paperback
They titled this book wrong. This isn't the Master Plan of Evangelism; this should have been the Master Plan of Discipleship. But that's about the only thing I can say wrong about the book. It's almost as if Coleman takes apart Jesus' life and ministry on Earth and puts it back together with chapter titles, isolating the principles that drove him to do the things he did. This book is almost essential reading for an understanding of how to raise up Christians who will seriously follow God and strive to know Him. If you desire to make disciples as Jesus called us to do, you will do yourself well to read through this book.
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16 of 16 people found the following review helpful
5.0 out of 5 stars Timeless Principles for Fulfilling the Great Commission September 22, 2007
Format:Paperback
Coleman begins his book with a preface titled "The Master and His Plan." He begins his discussion with the problem in evangelistic methods. He lists objective and relevance as the crucial issues of our work. The question must be asked: Is it worth doing? And, does it get the job done?

We must have a well thought through strategy for fulfilling the Great Commission. For this Coleman offers his book as a study in principles. He follows Jesus' method as the model for the principles he sets forth in his book.

Chapter one is titled "Selection." Coleman begins with the observation that men were Jesus' method. Jesus focused on training a few men who were willing to learn, without neglecting ministering to the masses. Jesus concentrated on a few men because he knew that he needed quality leaders to carry on the work of the kingdom in his absence.

Coleman observes that this is seldom the practice in churches today. He says most evangelistic efforts are directed to the multitudes because of our emphasis on numbers of converts rather than a genuine concern for the spiritual welfare of those that are reached. But we must begin to intentionally disciple believers if we are to achieve lasting growth. This will be a slow, tedious, and painful process that will probably go unnoticed by people at first, but the result will be glorious.

Chapter two is titled "Association." Coleman says that Jesus had a very informal teaching method. The essence of his training program was just letting his disciples follow him, just to be with him. They were able to observe, discuss, ask questions, and listen to Jesus' teaching. His method was himself. Coleman points out what our problem is today.
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19 of 20 people found the following review helpful
5.0 out of 5 stars Inspiring and Insightful April 14, 2000
Format:Paperback
This is a truly insightful work that gives a strong, biblically-based challenge to much of the church's quick-fix, low-involvement evangelistic efforts so prevalent in Christendom today. The author takes a careful look at the life and ministry of Jesus Christ Himself and examines His priorities and methods. His findings are, indeed, profound, and they bear careful consideration as we, the church, endeavor to be effective in ministry in the 21st century.
This is a must read for anyone who is involved in Christian ministry of any kind. I rank it as one of the top 5 books that should be on the bookshelf of every devoted Christian.
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8 of 8 people found the following review helpful
4.0 out of 5 stars Dated Text but Timeless Principles! August 20, 2007
Format:Paperback
While I agree with the previous reviewer that some of the writing and bible references in this text could stand for a modern rewrite, I think the principles that Coleman highlights are timeless and profound (if not profoundly simple).

He is NOT writing about methods. Coleman is highlighting the strategy and principles of Jesus. These principles can be applied in a multitude of methods across cultures, generations, and technological fronts. As a wise old friend has said,

"Methods are many, but principles are few. Methods will change, but principles NEVER do."

Aside from a need for a modern update and not just a cover change, this book is by far the most helpful resource on Jesus' strategy and philosophy of ministry, the very same He has called us to (Matt. 28:19-20), that I have ever seen. I am involved in full-time evangelism and discipleship ministry and have found no other source better for training laborers and leaders to follow Jesus in reaching the world. This would be a five star if not for the need for an update in the text and references.

John Fitzgerald
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Most Recent Customer Reviews
4.0 out of 5 stars A Well-Rounded, Jesus-Centered Approach to Evangelism
I thoroughly enjoyed Coleman's position on evangelism. What better way to learn and model evangelism than by the actions of Jesus Christ. Read more
Published 2 days ago by Josh Heyward
5.0 out of 5 stars Classic on what it means to be a Christian / to be the Church
Coleman makes the point that to fulfill the commission that Christ gave us, we have to understand what it means to be a disciple and to make disciples. Read more
Published 6 days ago by John K.
5.0 out of 5 stars excellent book on basics of disciple-making
This book is not a newcomer on the evangelism-discipleship scene, but it is filled with sound Biblical truth. Worth reading and heeding.
Published 6 days ago by M. o'callaghan
5.0 out of 5 stars A Must Have Book
This is a #1 book (outside of the Bible) in my life. I purchased a softback copy 40 years ago, and now have it in Kindle edition (more available) that I use for constant study. Read more
Published 10 days ago by Ronald Rogers
4.0 out of 5 stars Not A Book for the Uncourageous
Coleman challenges the reader to follow Christ in function and form with the single minded goal of creating disciples that will repeat the process. Read more
Published 14 days ago by Ken
5.0 out of 5 stars Masterclass
Coleman's book is a classic on evangelism, and more. Evangelism and discipleship are intertwined in his book because they are. Read more
Published 20 days ago by Y. Chai
4.0 out of 5 stars Excellent book - Could not put it down
Purchased this for a seminary course and could not put it down. I'd say this book is one of the best of it's kind in terms of application and theory.
Published 25 days ago by PCongelliere
4.0 out of 5 stars Good principles
Very convincing and thought provoking. Having more real world examples of these principles would have been helpful, if not to spark my imagination for other ideas. Read more
Published 25 days ago by Treblediva
5.0 out of 5 stars Robert Coleman on Evangelism!! Good Price!
Excellent classic by Robert Coleman the foremost writer and expert on discipleship. I have attended his seminars. Read more
Published 1 month ago by labrador mom
2.0 out of 5 stars Bought for class
I had to purchase this book for a class. It was okay for class but I did not keep it. Its kind of boring.
Published 1 month ago by Tara King
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