Master Plan of Evangelism, The [Abridged] [Mass Market Paperback]

Robert E. Coleman (Author), Billy Graham (Foreword)

Book Description

Publication Date: May 1, 2010

For more than forty years this classic study has shown Christians how to minister to the people God brings into their lives. Instead of drawing on the latest popular fad or the newest selling technique, Dr. Robert E. Coleman looks to the Bible to find the answer to the question: What was Christ's strategy for evangelism? This convenient, portable format has an updated look for a new generation of readers.

Editorial Reviews

From the Back Cover

"Few books have had as great an impact on the cause of world evangelization in our generation as The Master Plan of Evangelism."--Billy Graham

It all started when Jesus called a few people to follow him and share God's message with their neighbors. We are called to do the same. But evangelism can be difficult--even intimidating. With all the evangelism resources available, where should you turn to find sound advice on how to share the Good News with others?

The answers aren't found in TV evangelism, easy-evangelism guidebooks, or the latest marketing techniques. Rather, Robert E. Coleman points to the Bible, to the ultimate example found in Jesus Christ.

For more than forty years, The Master Plan of Evangelism has challenged and instructed more than 3.5 million readers. This abridged version for time-starved readers is as fresh, relevant, and effective as ever. Join the movement and discover how you can minister to the people God brings into your life.


Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

About the Author

Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

See all Editorial Reviews

Product Details

• Mass Market Paperback: 151 pages
• Publisher: Revell; 2 edition (May 1, 2010)
• Language: English
• ISBN-10: 0800788087
• ISBN-13: 978-0800788087
• Product Dimensions: 4.1 x 0.5 x 6.9 inches
• Shipping Weight: 3.2 ounces (View shipping rates and policies)
• Average Customer Review: 4.6 out of 5 stars  See all reviews (75 customer reviews)
• Amazon Best Sellers Rank: #8,460 in Books (See Top 100 in Books)
  • #16 in Books > Christian Books & Bibles > Evangelism

More About the Author

Robert E. Coleman is Distinguished Professor of Evangelism and Discipleship at Gordon-Conwell Theological Seminary. He also served as dean of the Billy Graham International Schools of Evangelism as well as director of the Billy Graham Center Institute of Evangelism at Wheaton College.

Most Helpful Customer Reviews

40 of 41 people found the following review helpful

5.0 out of 5 stars Want to know how to make disciples? February 21, 2001

By Eddy Hall

Format:Paperback

I grew up hearing a lot of teaching and preaching in church about what the gospel was. It consisted, I was told, mostly of what Jesus taught.

One day when I was in college, a guest speaker came to our youth ministry class and uttered a sentence that would open an entirely new dimension to my understanding of the gospel. "Jesus' methods," the speaker said, "are just as much a part of the gospel as his message." Wow!

This book takes a simple, yet profoundly insightful, look at Jesus' methods--how he made disciples, how he equipped his disciples to carry out his mission.

If we want to know how best to make disciples, doesn't it make sense to ask how the greatest disciple-maker of all time did it? That's what Coleman does in this book that has become a classic.

Many of today's "discipling" methods consist primarily of guiding either individuals or groups through a curriculum. They begin with cognitive knowledge and assume that cognitive knowlege leads to behavioral change. Sometimes it works. Often it doesn't.

That was not Jesus' approach. Coleman identifies eight principles that Jesus embodied in his disciple-making: Selection, Association, Consecration, Impartation, Demonstration, Delegation, Supervision, and Reproduction--and devotes a chapter to each.

A few excerpts:

"Most of the evangelistic efforts of the church begin with the multitudes under the assumption that the church is qualified to preserve what good is done. The result is our spectacular emphasis on numbers of converts, candidates for baptism, and more members for the church, with little or no genuine concern manifested toward the establishment of these souls in the love and power of God, let alone the preservation and continuation of the work."

"This was the essence of his training program--just letting his disciples follow him."

"Knowledge was gained by association before it was understood by explanation."

If you're wanting to get a biblical perspective on how to do evangelism or how to make disciples, apart from the Scripture on which this book is based, it would be harder to find a better starting point than this book.

25 of 27 people found the following review helpful

5.0 out of 5 stars The Foundational Principles for Making Disciples April 16, 2002

By Matthew R. Green

Format:Paperback

They titled this book wrong. This isn't the Master Plan of Evangelism; this should have been the Master Plan of Discipleship. But that's about the only thing I can say wrong about the book. It's almost as if Coleman takes apart Jesus' life and ministry on Earth and puts it back together with chapter titles, isolating the principles that drove him to do the things he did. This book is almost essential reading for an understanding of how to raise up Christians who will seriously follow God and strive to know Him. If you desire to make disciples as Jesus called us to do, you will do yourself well to read through this book.

16 of 17 people found the following review helpful

5.0 out of 5 stars Inspiring and Insightful April 14, 2000

By John Pasquet

Format:Paperback

This is a truly insightful work that gives a strong, biblically-based challenge to much of the church's quick-fix, low-involvement evangelistic efforts so prevalent in Christendom today. The author takes a careful look at the life and ministry of Jesus Christ Himself and examines His priorities and methods. His findings are, indeed, profound, and they bear careful consideration as we, the church, endeavor to be effective in ministry in the 21st century.

This is a must read for anyone who is involved in Christian ministry of any kind. I rank it as one of the top 5 books that should be on the bookshelf of every devoted Christian.