From the "Status Seeker" to the "White Night" to the "High Roller," every investor falls into a category. "Bag Lady" or "Optimist," "Coaster," "Debt Desperado," or "Ostrich," each has specific characteristics and instincts. Now, financial guru Jordan Goodman, offers readers a quiz to identify their own individual Money Type. Then, by categorising the strengths and weaknesses of each type of investor, he highlights the pitfalls readers should beware of in their own financial planning. With precise investment advice for each Money Type, Jordan Goodman offers clear, simple instructions for readers to minimise their efforts and maximize their gain.
Master Your Money Type
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Book Description
Editorial Reviews
From Booklist
Consult Goodman for radical money sense. A former long-tenured Money magazine reporter, he tackles the money issue endemic to Americans according to six psychological types--Strivers, Ostriches, Debt Desperadoes, Coasters, High Rollers, and Squirrels. Each profile is based on the emotional effects of money, whether that involves indifference, its use as a measure of success, or high tolerance of risk. So these psychological examinations feature strengths as well as weaknesses, initial attitudes and suggested changes, individual/couple financial snapshots and anecdotes in narrative and in sidebars, quizzes, and summaries of actions to take. Names are unusually descriptive; Debt Desperadoes are measured by the number of maxed-out credit cards, whereas Squirrels are averse to any spending no matter the reason. Barbara Jacobs
Copyright © American Library Association. All rights reserved
Copyright © American Library Association. All rights reserved
About the Author
Jordan E. Goodman lives in New York City.
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Most Helpful Customer Reviews
21 of 23 people found the following review helpful:
1.0 out of 5 stars
Review the content (look inside) first !,
By Geraldine Whiteside (New York, NY) - See all my reviews
This review is from: Master Your Money Type: Using Your Financial Personality to Create a Life of Wealth and Freedom (Hardcover)
Wish I had reviewed the content of this book BEFORE buying it. The six categories have no empirical basis and the author evidently has no experience actually advising anyone. He is a former reporter for Money magazine.
His other book, Everyone's Money Book was co-authored with Sonny Bloch (see url link below for article about Bloch) who I since learned landed in prison for his on air crookery. So, lot's to question about this author's judgment and expertise! http://registeredrep.com/mag/finance_talking_dirty/index.html
9 of 10 people found the following review helpful:
5.0 out of 5 stars
Lively, Insightful, and Action-Oriented,
By Wisdom Seeking Sue (New York) - See all my reviews
This review is from: Master Your Money Type: Using Your Financial Personality to Create a Life of Wealth and Freedom (Hardcover)
I have heard Jordan Goodman on call-in radio shows many, many times (and I've also heard him give keynotes at several conferences), and what comes through loud and clear is that he is an exceptionally well-informed personal finance expert passionately devoted to helping people do better with their money. You discover the same thing when you pick up his books: his high standards, encyclopedic knowledge, and practical emphasis on taking action permeate every book he has written.
If you want a thorough personal finance education or a great reference book, get Goodman's Everyone's Money Book, his comprehensive guide to every aspect of personal finance. If you want to avoid investing in the next Wall Street scandal, get his Reading Between the Lies. If you want to understand the jargon spouted by your broker or the Wall Street Journal, get the dictionary of over 5000 terms that he co-authored with John Downes. (You should also check out, if needed, his excellent Everyone's Money Book series that devotes individual books to the topics of credit; real estate; retirement planning; college financing; financial planning; and stocks, bonds, and mutual funds.) And now, if, like me, you want psychological insight into your style of managing money -- and what you can do to capitalize on your style's strengths and avoid its pitfalls -- get Master Your Money Type. It's lively, it's insightful, it's chockful of great anecdotes, and, typical of Goodman's practical, down-to-earth approach, it provides you with resources that will help you save and make money. (I bought my car using a car-buying service I learned about from him, and I saved thousands over my best-negotiated deal.) As you can see from one of the other reviews I have written, I am big on finding experts who can give me in-depth assistance for the price of a book, and the powerful new insights this book offers are definitely worth the expenditure.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
It Hits Home With Me: Proud to Be a Squirrel,
By
This review is from: Master Your Money Type: Using Your Financial Personality to Create a Life of Wealth and Freedom (Hardcover)
After having read Paul B. Farrell's The Millionaire Code, and the incredible career book Do What You Are, I was naturally attracted to this book, which makes use of personality typing to assist people in attaining financial health and wealth. Goodman focuses on the emotional dimension to money. Most of us do not realize how our emotions dictate our spending and saving habits, and how past experiences mold and shape our present behavior and especially, our financial decision-making abilities.
Although not as clinical as the Myers-Briggs Type Indicator, with its often intimidating (and somewhat ambiguous) terminology, elements of this psychological technique are clearly present in this text. Goodman uses such terms as Striver, Ostrich, Coaster Debt Desperado and Squirrel to describe the various types of money personalities that people have, all of which are based on the emotional attitudes we all too often attach to money. Goodman does an excellent job of laying out the emotional dimension to money, and builds upon this to offer practical advice. He does not seek to alter what he believes are basic personality types; rather, he takes them as given (making no value judgments about the types) and immutable, lays out their strengths and weaknesses, and shows how one can use his or her type to one's financial advantage. He also allows for the fact that a reader can possess elements of several different types. Thus, it would be worth one's time and effort to read the entire book. Additionally, a lot of good, solid financial information is presented in each chapter, and one would do well to lift things of use here and there from the book. The book possesses a strong psychological basis, and points the reader to further sources of information on both a financial and psychological level specific to his or her type. On a personal note, I was kind of let down with the advice given to squirrels (of which I am one), which basically amounts to the purchase of more insurance and migration to higher return but higher risk investments, but then, this information and advice is consistent with the fears traditionally associated with this personality type. I am a bit more knowledgeable and financially sophisticated than most squirrels, but at the same time am a bit more risk adverse than I reasonably should be, given my choice of career (civil service) and investment strategy (bonds and low-beta stocks like food and utility companies) in the face of my above average educational and professional achievements. So, on the whole, I would say that the author described me and my financial hopes, fears and worries very, very well. Incidentally, I was already in the process of doing many of the things that he recommended for my personality type, so reading this book not only confirmed the soundness of my approach, but also gave me a lot of support and encouragement to continue doing what I have been doing. I highly recommend the book, as it is a light, fast and accessible read. In sum, the book really hit home with me, and I am proud to be a squirrel.
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