Customer Reviews

Mastering the Art of Selling

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(2)

 

 

This tape runs one hour and covers every principle that I can recall Tom covering in his other works. Tom's the best sales trainer out there, in my opinion. I haven't studied everyone, but I have studied a handful of sales trainers. I've listened to a $100 tape set that Tom sells from his website. That title is "Low Profile Selling." That tape set is very good and runs probably four and-a-half hours. Somehow Tom seems to cover all of the points made in that program just as well in this one-hour program, not to mention that this title is much more affordable. If you haven't studied Tom Hopkins, you haven't exposed yourself to a very powerful and effective set of sales techniques.

I purchased this cassette based on the "consumer's review" from Chicago below. I usually trust customer reviews because when I write a review I am as honest and hopefully as helpful as I can be. So that I provide insight for someone thinking about making a purchase.

So as for this tape, it is VERY basic in it's technics and information. This is sales 101. The most annoying thing about this tape are his examples of "Cold Calling". They are utopian and unrealistic with the caller having no resistance in gathering information and getting to the next step. Have you ever picked up the phone at dinner and it be a telemarketer and you kindly and politely give them all the information they ask for...I didn't think so either.

This tape is not even good for beginning sales people because it is too short and does not cover things in detail.

Save your money, or better yet skip this tape. I have enjoyed Brian Tracey's tapes. And no I'm not selling anything just being honest.

I knew I was blowing sales - now I know why. I look forward to a presentation now - can't wait to try my new skills. If you are new to selling, get this tape and listen again and again. This tape shows how pros do it.

I dont know the information it has is basic or advanced (because I'm not a sales guy) but I do know that it helped me a lot. I like the style of the book. Very very direct. Not like other books where author write the whole chapter for explaining one concept, beating the bushes. But it contains a lot of tips with enough explaination. I really like this book and will definitely recommend others. Again, I'm not a sales guy but starting my own business.

In a nutshell, this book is awful. This guy is so cliché, I am surprised he has been successful. I have taken many legitimate sales courses that have taught me great things about dealing honestly and candidly with customers, but Tom Hopkins suggests a different approach. He espouses that, when faced with rejection, you should accuse the customer of not trusting you or your companies integrity and to "guilt" them into giving in. This is NOT how professional salespeople become successful. Give me a break, buddy! Go back to selling steak knives door-to-door.