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by Harald Johnson (Author) "Like the early explorers who probed the fringes of the known world with their new sextants and square-rigged ships, artists continually experiment with and adopt..." (more)
Key Phrases: digital photo process, print permanence, addressable resolution, Stylus Photo, New York, Stylus Pro (more...)
4.4 out of 5 stars See all reviews (47 customer reviews)

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Editorial Reviews

Review
"...It's a printing classic in the world of digital arts.... Truly a great road map towards digital printing." -- InsideGraphics.com

"...a complete reference book of digital printing for photography and fine art." -- Art World News, March 2003

"Photographers, digital and traditional artists, and printmakers can gain a thorough introduction to digital printmaking in "Mastering Digital Printing." -- The Big Picture Magazine, Nov/Dec. 2002

"The new bible for digital printmakers!" -- WorldPrintmakers.com

"There's really nothing like this book. It's comprehensive, but it's readable without getting clammy." -- Imaging Resource Digital Photography Newsletter, Feb. 21, 2003

Product Description
"Mastering Digital Printing: The Photographer’s and Artist’s Guide to High-Quality Digital Output" is the first in-depth reference to the new world of digital printing for photography and fine art. This authoritative guide provides a thorough introduction to this exploding medium, instruction in the latest digital printing techniques, and an inspiring Gallery Showcase of the best digitally imaged and printed art and photography. Whether you are a photographer, digital or traditional artist, printmaker, art educator, or art marketer, this book will help you master digital printing!

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Product Details


Inside This Book (learn more)
First Sentence:
Like the early explorers who probed the fringes of the known world with their new sextants and square-rigged ships, artists continually experiment with and adopt new technologies, and digital printings is the latest in a long line of artistic innovations. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital photo process, print permanence, addressable resolution, permanence testing, maximum output size, digital printmakers, receptor coating, permanence claims, digital printing process, lightfastness test, gas fading, bulk bottles, printer profiles, noticeable fading, various carts, digital negatives, image screening, microporous coating, professional printmaker, pigmented inks, inkjet printing, donor paper, pigment inks, ink tanks, inkjet output
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Stylus Photo, New York, Stylus Pro, United States, David Coons, Digital Atelier, Gallery Showcase, Nash Editions, Bonny Lhotka, Graham Nash, Page Setup, Jack Duganne, Jon Cone, Digital Art Supplies, Orange Shift, Adobe Illustrator, Calypso Imaging, Fuji Frontier, Harvest Productions, Henry Wilhelm, Lynn Lown, Mac Holbert, Mastering Digital Printing, Paint Shop Pro, Roland Hi-Fi
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Customer Reviews

47 Reviews
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Average Customer Review
4.4 out of 5 stars (47 customer reviews)
 
 
 
 
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121 of 127 people found the following review helpful:
5.0 out of 5 stars A Virtual Milestone, January 1, 2003
A Virtual Milestone
Harald Johnson's new book, Mastering Digital Printing: The Photographer's and Artist's Guide to High-Quality Digital Output (Muska & Lipman, December 2002) seems to me something of a milestone, not only for its prodigious content, but for its very concept. For Johnson has not only written the Bible of digital printing for fine-art printmakers and photographers, but he has also solved the abiding problem of people who write books on technical subjects: currency. Technology changes fast and books on technological subjects go stale just as rapidly. So Johnson has provided his readers/practitioners with the added support of both a website (http://www.dpandi.com) and a lively online discussion group (http://groups.yahoo.com/group/digital-fineart) which he created a couple of years ago and conscientiously moderates.

Into the Fourth Dimension
These online resources constantly lever the power and actuality of the book, providing instant access to current information on the ever-changing state of the art. More than a simple book, what Johnson has created is a "metabook" which extends its domain into the fourth dimension: time. This is a prodigious achievement for one man working on his own, one for which Johnson-the Prometheus of digital printing-is to be admired and congratulated.

Have I made the book sound stuffy? Far from it! Mastering Digital Printing is written in a personal conversational style which is more like a chat with a friendly expert than a technical manual. It is wide ranging both in breadth and depth, of interest both to beginners and experts. Perhaps the most exciting thing about this new DP compendium is the guidance it offers photographers and fine-art printmakers-and there are legions of them-who are fascinated by the possibilities of digital imaging and printing but until now have not known how to get started. Johnson's book now provides them with a clear roadmap, and is destined to make many converts to digital.

My reaction after a first look at Mastering Digital Printing was, "This would make a fantastic textbook on the subject," and less than a week later I see on the Digital-Fineart discussion group that someone is already offering courses based on Johnson's book. They are the first, but they will not be the last!

In the Beginning
The book opens with a brief summary of DP's fascinating history, which extends back to the digital printing paleolithic: the year 1989. Johnson says: "... things didn't really take off until the paths of six people-a rock star and his best friend, an art publicist, a sales rep, a computer wizard and a silkscreen printer-unexpectedly intersected..." From these humble rock `n roll beginnings a little over a decade ago digital printing has already brought about a worldwide revolution in image making, and Harald Johnson very cogently explains how and why.

The Who, What, Where, When, Why
People who like to know the underlying reasons for things will love Mastering Digital Printing. Each of its eleven chapters starts out with a brief theoretical discussion of the matter at hand, then moves into specifics, in a nice marriage of theory and practice. If you get in over your head-the chapter on "Understanding and Managing Color" left me dazed and reeling-you will be pleased to find that the second part of most of the chapters contains eminently practical how-to information, complete with product comparisons and insider procedural recommendations. These how-to details cover the complete DP process, from the choice of appropriate digital technologies for the job at hand, equipment and materials, to image creation and actual printing, whether you do it yourself or send it out to a professional print service. There are also illuminating side trips into color management, the choice of inkjet printers and print permanence. On this subject Johnson has come up with a delightful non-scientific yardstick, the Granny Standard: Will your digital print conserve its quality long enough for your grandchildren to see it properly?

Digital Ninjas?
Some of the books technical details sound like cult reading. According to Johnson the colors which you perceive on your computer monitor are influenced by the light reflected by your clothing. So, if you're doing critical color work, it is best not to wear a red or yellow shirt, which will inevitably skew your color perception. In fact, for real purists, the best indumentary is all-black. One imagines armies of black suited and hooded digital Ninjas sitting in darkened rooms in front of finely-calibrated monitors all over the world. Frightening concept!

The Frosting on the Cake
Midst the at times intense technical talk, Johnson does not forget to show his readers the proof of the pudding, a section which he calls the "Gallery Showcase" which includes digital prints by and brief commentaries on the work of eighteen leading contemporary American digital artists and photographers, a collection of work which fairly represents most of the DP techniques and tendencies current today. All that remains to complement this formidable text/reference/do-it-yourself metabook is a rich appendix listing all available resources, including URL's and e-mail addresses, and there it is.

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123 of 139 people found the following review helpful:
2.0 out of 5 stars Not appropiate for the typical photographer/printer , March 1, 2005
By Jason White (London, Ontario Canada) - See all my reviews
(REAL NAME)   
I've scanned through most of the past Amazon reviews of this book and I find it surprising at how different my opinion is. I have in fact read the whole book cover to cover and I own a $1000 digital camera and a $200 inkjet printer and I have as a hobbyist done a tremedous amount of printing using this type of middle class printing. So I thought a book on the subject would help fill in some holes in my knowledge. In a nutshell my problem with this book is that it is without a doubt not meant for someone like me using this "middle class" tools. I found the book incredibly elitist, the only thing I really learned was I must buy more & better equipment to be a real artist - what I have isn't good enough apparently. For example apparently you need at least 8 megapixels to print an 8x10? My other main issue is that after having read the entire book, when I go to print an image nothing has changed at all - I still do everything exactly the same simply because none of the information in the book applied to me unless I buy thousands of dollars to hundreds of thousands dollars worth of additional gear - and in general there was no info on how to use this gear specifically either - just you should have it. I've read an enormous amount of technical books over the years and on average most are great in that they strive to empower the reader with the skills and knowledge to achieve better things - but this book seems to achieve the reverse - unempowering the reader with lists and graphs and photos of things you can't ever possibly obtain. It's quite unique.

So honestly if you're a regular human being who has a camera and printer then this book is really not intended for you. The book's title and back cover do indicate otherwise, there's a photo of a consumer digital camera and nice write up that sounds like it'll apply to you in the same way a fortune cookie is vague. The experience level is also listed at beginner to expert in an attempt to net as many potential buyers as possible.

Who would this book be good for? Perhaps if you are working or beginning to work in a professional print shop that has many professional fine artist clients - this would be a good buy. Or if you're rich and can buy anything you feel like, this would serve as a good catalog. The other advantage if you're rich is you get to be a "real" artist. There were a few parts I did like, one section of 5 pages had a really good overview of the steps to take in color managing your system - if you have the gear of couse, but nonetheless it was useful to know. Unfortunately many chapters just feel entirely useless, the author seems obessed with print permanence which is how long prints will last, he goes on and on about it, always avoiding specifics and generalizing and stressing the importance of performing your own permanence tests and although it is useful on one level it could of been 4 pages not 35. At one point he suggests if you don't have time to perform your own tests you can contract out your permanence testing - does this sound like you? If so I recommend this book to you.
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32 of 35 people found the following review helpful:
2.0 out of 5 stars Not what you'd expect, April 29, 2003
By A Customer
With a title including the word "mastering" I expected a little more than a basic overview of the subject. The first part of the book is a history lesson talking about Graham Nash being the first one to do high-end digital printing for the art world. It includes numerous plugs for Nash's Nash Editions printing company as well as other related companies. The second park talks about the various equipment available for digital printing, both high end, and at home. Again, a great history lesson (most equipment is outdated already) but you can learn more by window-shopping at a local electronics store. With a title like Mastering Digital Printing, I expected more info on color calibration, setting up images for output, etc., and less of a history lesson. If they re-titled the book to actually reflect the contents, and cut the price in half, this would be a great book at an acceptable price.
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Most Recent Customer Reviews

2.0 out of 5 stars The title of the book is misleading
I bought this book in the hope of becoming a better printer not a better comercial printer. This is definately not a how-to book, for do it yourself hobbyist like myself, but more... Read more
Published 13 months ago by Harry M. Joseph

4.0 out of 5 stars Mastering Digital Printing, second edition
Very informative,I am a novice at photo printing, and understood this book. very easy to understand what the author is saying. Read more
Published 17 months ago by Carroll Simons

1.0 out of 5 stars Very Misleading Title
Only 25 pages (Chapter 8) out of almost 400 total actually talk about making a print. The technique the author uses is highly based around the trial and error method. Read more
Published 22 months ago by Peter Manzelli

5.0 out of 5 stars For all photo printer users
This book will help any digital photographer/printer to learn about printing phtographs.
Published on June 19, 2007 by James N. Record

3.0 out of 5 stars Aged commentary still somewhat useful
This book is getting mighty long in the tooth. It addresses inkjet printers from long before they became so good and useful. Read more
Published on January 3, 2007 by James Snyder

5.0 out of 5 stars Take your digital printing to the next level
Mastering Digital Printing is a comprehensive manual/textbook for the professional photographer or artist who demands the knowledge to control every aspect of his/her final... Read more
Published on September 6, 2006 by Mark E. Mcnutt

2.0 out of 5 stars More about how to spec printing equipment than about making prints
This handsome volume badly disappointed me. I think the proper rating for the book is about one and a half stars, but I gave it two out of generosity. Read more
Published on April 19, 2006 by Harold Davis

5.0 out of 5 stars Resourceful resource
This was the first book on digital printing, and continues to be the best. It contains everything you'd want to know about printing, written at a level that advanced photographers... Read more
Published on April 13, 2006 by FredM

5.0 out of 5 stars Incredible treatment of the subject.
I didn't know there was so much to learn about printing digital files. You just select the file you want to print, choose Print from the File menu, and go, right? Wrong-O! Read more
Published on December 28, 2005 by Clean Gene

5.0 out of 5 stars Advanced Photographers Should Not Be Without This Book
My wife and I have just signed a contract to display our photography in a new gallery in Taos, New Mexico, that specializes in photography. Read more
Published on April 22, 2005 by Donald L. Fink

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