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Mastering the Dynamics of Innovation 2nd Edition
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Top Customer Reviews
In the process he reaches back into history and covers industries ranging from pond ice to memory chips. Combining his explanation with concepts with Geoffrey Moore's "Crossing the Chasm" provides a powerful means of understanding where innovation comes from and what the barriers are to its success. Utterback's book goes beyond that. It also calls into serious question the idea (posited by Moore and others) that today's "high tech" cycle of innovation is fundamentally different from earlier innovative cycles in other industries. All in all, Utterback uses industrial history in a low-key, fact-based book that shines a clear, bright light on what drove yesterday's technology developments -- and today's.
He studies markets as varied as cooling (the harvested ice industry in the late 1800s), lighting (gas lighting giving way to incandescent lighting giving way to flourescent lighting), typewriters (manual typewrites giving way to electrics giving way to dedicated word processors giving way to PCs), and plate glass.
He observes that the market leaders prior to a technology change rarely are market leaders after the change, primarily because the entrepenuers and innovators are squeezed out of older companies by "incrementalists". This gave me a lot of encouragement and insight into pushing hard on Internet Explorer back in 1994..1996 at Microsoft, and also I think explains why Microsoft is struggling now.
Most Recent Customer Reviews
Uses interesting examples of innovation but conclusions just verify what most of us inherently know. Read morePublished on September 1, 2013 by George Meeks
This is a must read on innovation. Utterback is one of the top people and his work on how innovation involves into a standard design is important (think steering wheel and location... Read morePublished on June 29, 2013 by Alistair Davidson
This is a most excellent book giving a thorough overview of how innovations shape industries and how to deal with them. Read morePublished on March 15, 2011 by Andres Kutt
Book is somewhat old, but chapters 4, 5 and 6 are a very good description of the dynamics of innovations even in current days. Read morePublished on August 1, 2010 by Walter Matos de Oliveira Jr
This is truly a superb book covering in detail the dynamics of innovation (being product innovation, process innovation and interaction between these two; including the fluid... Read morePublished on May 2, 2010 by Caufrier Frederic
Tells the ugly truth. Companies fight disruptive innovation until they die, otherwise known as the cash cow strategy.Published on August 20, 2008 by E. A Lerner
Excellent job done by Mr. Utterback.
I had this book for a class in master's degree. I was very impressed and found that it had a huge impact on me. Read more
This book covers much of the same ground that Clayton Christensen explored in his three revolutionary books: The Innovator's Dilemma, The Innovator's Solution, and Seeing What's... Read morePublished on July 21, 2005 by Simit Patel
James Utterback has achieved the difficult goal of taking careful scholarship, drawing useful conclusions and presenting the whole package in a highly enjoyable book. Read morePublished on February 15, 2003 by Michael Sandman