Mastering Entrepreneurship appears at a time of unprecedented technological advice and amid an upsurge of entrepreneurial activity around the globe, coming together in the world of the dotcom start-up. It fully captures the mood, explaining and detailing what has, is and will happen in a new section devoted to e-business start-ups. Mastering Entrepreneurship is written for potential entrepreneurs, existing entrepreneurs, investors, advisors, business partners and policy-makers. Covering entrepreneurship in its fullest sense, from starting up to managing growth, from conception creation to capturing value.
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Book Description
Editorial Reviews
From the Back Cover
Business start-up fever is more acute than ever. Never, it seems, have more people been starting their own companie, particularly to exploit the World Wide Web. And never have so many been prepared to back and support them.
Developed from the successful series run in the Financial Times newspaper, and following on from the best-selling Mastering Enterprise, Mastering Entrepreneurship brings you the latest thinking from the best brains in the world, to help you make your way as an entrepreneur and realize the potential of every business opportunity you see. It shows you the different routes available and covers all the issues from original concept to capturing the value of your enterprise.
Mastering Entrepreneurship appears at a time of unprecedented technological advance and amid an upsurge of entrepreneurial activity around the globe, epitomized by the dot.com strart-ups. It fully captures the mood, explaining and detailing what has, is, and will happen in a new section devoted to e-business start-ups.
Being an entrepreneur is not restricted to people who start their own businesses. Entrepreneurial spirit exists in all industries and at all levels of the career ladder.
So go ahead and realize your dreams. Make the most of the current environment for business opportunities with the book that shows you how to become a master entrepreneur.
About the Author
Sue Birley lectures at Imperial College London and is a non-executive board member of NatWest.
Daniel Muzyka is Dean of the Department of Commerce and Business Administration at the University of British Columbia, Canada.
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Most Helpful Customer Reviews
3 of 4 people found the following review helpful:
3.0 out of 5 stars
Banal - but some useful info.,
By Anthony (Vancouver, BC) - See all my reviews
This review is from: Mastering Entrepreneurship: your single source guide to becoming a master of entrepreneurship (Paperback)
This is a collection of 83 short papers and case studies written mostly by professors at European business schools. They discuss aspects of entrepreneurial opportunities, finance and management, but the chapters read more like articles for an airline magazine than useful business instruction. I found most of the material to be academic, superficial or focused on basic issues. Many of the papers appear to be a rehash of prior works such as The Entrepreneurial Venture by Sahlman, et al. The good news is that the short chapters are an easy scan to glean what valuable information there may be.There was a good section on e-commerce opportunities, and a few interesting case studies with Amazon.com and Harley Davidson among them. I would recommend Innovation and Entrepreneurship by Peter Drucker for a good study of the sources of innovation and capitalizing on opportunities, and The Entrepreneurial Mindset by McGrath and MacMillan for a more refreshing book on building new ventures within an existing organization.
5.0 out of 5 stars
Useful single source for course on entrepreneurship,
By A Customer
This review is from: Mastering Entrepreneurship: your single source guide to becoming a master of entrepreneurship (Paperback)
I think the other reviewer does a slight disservice to this collection of writings on entrepreneurship. For someone wanting to learn more about the process of becoming an entrepreneur, there are lots of small insights and useful suggestions strewn throughout this collection. Different readers will bring different backgrounds to the startup process; thus, some of these readings will be more helpful than others, depending who reads them. This book does make a nice alternative to a standard text on the subject such as Robert Hisrich and Michael Peters at about 1/5 the cost. Like the other reviewer, I can also recommend the Drucker and the McGrath and Macmillan books, as well as Rhonda Abrams the Successful Business Plan. But when I need a single book of readings on entrepreneurship for an introductory undergrad or MBA class (as opposed to a text, for example), this is a very handy source.
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Inside This Book
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manufacturing extension centers, financing ecotypes, operating cash cycle, floppy disk products, supergrowth companies, floppy disk business, providing credible alternatives, customer activity cycle, asset parsimony, venture capitalists work, entrepreneurial corporations, business angels, bamboo network, unaccompanied minors, affective conflict Key Phrases - Capitalized Phrases (CAPs): (learn more)
Imperial College Management School, Siemens Nixdorf, Overseas Chinese, Sandra Vandermerwe, Babson College, React Group, Jiffy Lube, Hong Kong, University of British Columbia, London Business School, Mastering Entrepreneurship, Sue Birley, Hauspie Speech Products, Silicon Valley, Benoit Leleux, Business Links, Norton Simon, Richard Branson, Jonathan Levie, University of Nottingham, Barclays Private Equity, Daniel Muzyka, Alice de Koning, European Case Clearing House, Andersen Consulting Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
manufacturing extension centers, financing ecotypes, operating cash cycle, floppy disk products, supergrowth companies, floppy disk business, providing credible alternatives, customer activity cycle, asset parsimony, venture capitalists work, entrepreneurial corporations, business angels, bamboo network, unaccompanied minors, affective conflict Key Phrases - Capitalized Phrases (CAPs): (learn more)
Imperial College Management School, Siemens Nixdorf, Overseas Chinese, Sandra Vandermerwe, Babson College, React Group, Jiffy Lube, Hong Kong, University of British Columbia, London Business School, Mastering Entrepreneurship, Sue Birley, Hauspie Speech Products, Silicon Valley, Benoit Leleux, Business Links, Norton Simon, Richard Branson, Jonathan Levie, University of Nottingham, Barclays Private Equity, Daniel Muzyka, Alice de Koning, European Case Clearing House, Andersen Consulting Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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