From the Inside Flap
American business is entering unchartered territory, and the road ahead will be challenging for companies of all types and sizes. Growth will be harder to achieve and business failure will be more prevalent. But the best of America's growth businesses will continue on their upward growth trajectory.
What separates the masses of management teams from the masters—those who manage to grow their companies through the most challenging market and economic cycles? What are the effective lessons utilized by America's recession-proof growth companies that you can apply to grow your business? What are the values, fundamentals, and actions that will make the difference between failure, surviving, and thriving?
According to author David G. Thomson, the answer to these questions lies in "The 7 Essentials." After years of extensive research on companies that had consistently achieved exponential revenue growth, Thomson determined the 7 principles that those companies were following: creating a breakthrough value proposition, exploiting a high-growth market segment, utilizing Marquee Customers to fuel growth, leveraging Big Brother Alliances, becoming the masters of exponential returns, practicing Inside-Outside Leadership, and balancing the board with essential experts. He learned, and explains in this book, that the difference between a struggling company and one that masters what it does and how it does it is the hallmark of a high-growth company.
Mastering the 7 Essentials of High-Growth Companies reveals the secrets of how recession-proof growth companies achieve exceptional results through all economic cycles. The case studies and numbers in this book prove it. Filled with in-depth insights and expert advice from growth-company CEOs, Mastering the 7 Essentials of High-Growth Companies is designed for results-oriented management teams looking for a set of principles and a course of action to improve their opportunities to grow. This practical, actionable book:
Explains the basics of The 7 Essentials and how applying them will propel your business or unit into the realm of high growth
Provides in-depth interviews with CEOs who used The 7 Essentials to achieve high growth
Features a case study of India's HCL Technologies highlighting how this global leader applied The 7 Essentials to achieve exceptional growth
Proves that The 7 Essentials can be applied to any business, regardless of industry, country, or economic cycle
Offers access to online scoring tools to help teams apply The 7 Essentials, create an actionable road map, and measure success with a scorecard
This book provides you with a time-tested blueprint to grow your business. Read it and start applying The 7 Essentials right away!
From the Back Cover
Praise for MASTERING THE 7 ESSENTIALS of High-Growth Companies
"Thomson nails the essentials required to become a high-growth company in Mastering the 7 Essentials of High-Growth Companies. The management practices he identifies certainly applied to RIM's Blackberry in the early years: a breakthrough proposition focusing on a high-growth smartphone market, inside/outside management with a co-CEO pair, and core alliances with brand name service providers. This book clearly outlines what it takes to grow your business which can lead to achieving the kind of exceptional growth RIM is achieving."
—Jim Estill, Seed Investor and member of the Board of Directors for Research in Motion (RIM)
"Achieving exceptional growth, especially during challenging times, is rare but can be done. Applying these 7 Essentials will provide invaluable insights that can guide your actions to grow your business. I applied the 'essential' lessons Thomson identifies while growing Staples and apply them to the companies we invest in at Highland Capital."
—Tom Stemberg, Founder and Chairman Emeritus of Staples, Managing General Partner of Highland Capital Partners
"HCL is proud to have had the essentials of a hungry, global, high-growth enterprise that Thomson outlines in Mastering the 7 Essentials of High-Growth Companies built in its genes. If you are inspired to grow your business, regardless of whatever country, culture or industry your company is in—this book offers a practical and actionable set of lessons that will help guide your growth journey."
—Shiv Nadar, Founder, HCL