Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank [Paperback]

Jay Conrad Levinson President (Author), Jay Conrad Levinson (Author)

Book Description

Series: Guerrilla Marketing | Publication Date: September 30, 1999

"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.

Editorial Reviews

From Library Journal

Levinson, the author of over 25 titles, including a dozen in the guerrilla marketing series, has taken his 20-plus years of experience as a consultant and distilled them into his most comprehensive guide yet. He begins by listing what he considers the 11 most critical areas of marketing--planning, weaponry, media, online marketing, direct response, people, attitudes, technology, economizing, creativity, and action--which then become the book's section headings. Each of these sections includes approximately ten two-page chapters. The book is quickly consumed but contains a great deal of valuable information that, one hopes, will be more readily accessible with the addition of an index. A promotional claim that this is "the ultimate one-stop source to guerrilla marketing" describes Levinson's effort very well. This book fills a need for small or emerging business people and should be on the shelf of any public or university library supporting them.
-Littleton M. Maxwell, Business Information Ctr., Univ. of Richmond, VA
Copyright 1999 Reed Business Information, Inc.

From Booklist

Levinson's book makes its own best case for his style of marketing. With 12 other books devoted to "guerrilla" tactics, he has successfully "branded" his marketing strategy. He promises profits. He offers simplicity. He has a reasonably priced product. And he has effectively and regularly repackaged it, touting its new features each time. Levinson has also continuously adapted his techniques to take advantage of new and changing technology. Clearly, he practices what he preaches. Originally, guerrilla marketing was a strategy targeted to small businesses with little or no money to conduct any sort of marketing campaign. Now it is as much about style and attitude, as Levinson has broadened his seminar audiences to include the likes of IBM and Microsoft. This time he presents 100 insights into "marketing's eleven most critical areas": planning, weaponry, media, online, direct response, people, attitudes, technology, economizing, creativity, and action. David Rouse

See all Editorial Reviews

Product Details

• Paperback: 288 pages
• Publisher: Mariner Books (September 30, 1999)
• Language: English
• ISBN-10: 0395908752
• ISBN-13: 978-0395908754
• Product Dimensions: 9 x 6 x 0.7 inches
• Shipping Weight: 9.6 ounces
• Average Customer Review: 4.4 out of 5 stars  See all reviews (5 customer reviews)
• Amazon Best Sellers Rank: #1,817,554 in Books (See Top 100 in Books)

More About the Author

Jay Conrad Levinson is the author of the best-selling marketing series in history, "Guerrilla Marketing", plus 27 other business books. His guerrilla concepts have influenced marketing so much that today his books appear in 41 languages and are required reading in many MBA programs worldwide.

Jay taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. And he was a practitioner of it in the United States -- as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director and Board Member at Leo Burnett Advertising.

He has written a monthly column for Entrepreneur Magazine, articles for Inc. Magazine, and writes online columns published monthly on the Microsoft Website -- in addition to occasional columns in the San Francisco Examiner. He also writes online columns regularly for Onvia.com, FreeAgent.com and MarketMakers.com, and InfoUsa.com in addition to occasional columns for Guru.com.

Jay is the Chairman of Guerrilla Marketing International, a marketing partner of Adobe and Apple. He has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board. His Guerrilla Marketing is series of books, audiotapes, videotapes, an award-winning CD-ROM, a newsletter, a consulting organization, an Internet website, and a way for you to spend less, get more, and achieve substantial profits.

Customer Reviews

Most Helpful Customer Reviews

12 of 12 people found the following review helpful:

5.0 out of 5 stars Provides a Broader Picture of the Entire Marketing World!, March 24, 2000

By 

Jim Moran - See all my reviews

This review is from: Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Paperback)

Jay Conrad Levinson wrote Mastering Guerrilla Marketing to reinforce basic marketing principles that are necessary to carry out any kind of effective campaign. While there is certainly nothing new about the principles outlined in his book, Levinson's approach is fresh, focused, compassionate, and his methods of reinforcing them will spark the imaginations of his readers to help them generate their own creative marketing ideas!

Levinson addresses and expands upon the most critical areas of marketing: planning, weaponry, media, online marketing, direct response, people, attitudes, technology, economizing, creativity, and action. Each of these areas are discussed in a manner that results in positive reader response in areas of personal growth, learning, and changes in perspective that will make them more successful marketers!

This a book of action - marketing action. Readers will be challenged to re-evaluate their present marketing strategies and establish new ways of carrying out their efforts. This book offers readers plenty of encouragement to press on to meet their goals, it will generate enthusiasm to get them more involved in their work, it will forge determination to succeed, and it will help them see the broader picture of the marketing world. Highly recommended!

5 of 6 people found the following review helpful:

5.0 out of 5 stars Do you want to know more about how to market your Business?, April 19, 2000

By 

LaDonna D. Vick - See all my reviews

This review is from: Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Paperback)

Do you want to know more about how to market your business? If you are a manager, small or home business owner, you'll need this for your reference bookshelf. Jay Levinson, author of a series of these Guerrilla Marketing books, has compiled in this one everything you need to know about marketing your business the Right way. It covers all aspects of marketing including online marketing, direct response, media, and technology. Its broken down into easy to follow sections so you can take action today on promoting your business. He reveals profit-producing insights and then shows how to act on them. "Insights plus action equals success" I've already implemented some of the techniques for my business. Pick this one up today!

1 of 1 people found the following review helpful:

5.0 out of 5 stars Drive Your Motivation for Success through the Roof!, March 20, 2005

By 

Eric B. Smith "eBernard Smith" (Tampa, Fl) - See all my reviews
(REAL NAME)   

This review is from: Mastering Guerrilla Marketing: 100 Profit-Producing Insights That You Can Take to the Bank (Paperback)

This outstanding book on Mastering Guerrilla Marketing has brought about new found level of motivation to tackle the odd jobs one must do to be a success online. Online or Offline, having a pin-point plan of attack that is never ending is the most vital key of any marketing campaign. He taught me to ignore the rest and create like the best...and have confidence in the message delivered.

If you need to amp up your motivational level, then give this book a thorough study. Implement the theories and become successful at marketing your business.