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How to choose the right innovation at the right time.
Second, the book provides actionable advice in terms of assessment questions and application of those questions into real life situations.
Nevertheless the selling discourse is sometimes rather obvious throughout the book, which can become annoying.
It is useful. A lot of people talk about the hype cycle without fully understanding its implications, how to interpret it, or how to take action based in the information it... Read morePublished 27 days ago by Jonathan Núñez
Jackie Fenn's development of the "Hype Cycle" is certainly something that draws attention each year the updated cycle is published. Read morePublished 4 months ago by Ray
The language of the book is very boring
Very low content.
Waste of time and money.
DONT recommend this book
Everybody's talking about it - the next best thing that's going to reorder industries, catapult early adopters to the top and make millions for those on the ground floor. Read morePublished on May 28, 2012 by Rolf Dobelli