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Mastering Layout: On the Art of Eye Appeal 1st Edition
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Top Customer Reviews
Stevens clearly explains the proper use of such elements as negative space, color, and fonts in designing signage that has impact. Many of his own alphabets are included, along with dozens of layout drawings as examples to the text. Much of what makes a sign layout stand apart from others is laid out in an easy-to-understand, equational form.
Mike Stevens may have died in 1989, but his thoughts on sign layout and execution are timeless.
A must-read, a must-have.
I would like to comment on the fact that Mike Stevens did publish a couple of items now unavailable as far as I can tell, that would have supplemented "Mastering Layout" beautifully. One was a book, whose name escapes me, of his showcards in GLORIOUS color. The other was a video, filmed in the 80's, of Mike demonstrating his brush lettering technique. i never saw this, but it was legendary among lettering artists and I flog myself mentally when i realize that it may not be re-issued on DVD.
It is a book that teaches you the concept of layout for signs & lettering.
It teaches you guidelines that really should be followed by all sign designers.
It is a book you may have to read two or three times to really get what Mike is saying. This is also what the instructor told us that referred the book, and I agree.
This book should be on al sign designers shelf near their desk!
Most Recent Customer Reviews
I loved this book. I have no background in layout or design. This book answered a lot of questions for me and showed me things I never thought of before. Great book!Published 3 days ago by D. J. Verbena
Old school advice in an old school wrapper. Nice to read with pithy commentary.Published 4 months ago by A guy in WNY
This is an amazing book and ALL artists should have this book in their library.Published 14 months ago by Kourtney
This is one of the weakest graphic design publications I've ever seen, and I've seen a lot. Sad little black and white book on low quality paper. Book does not have good examples. Read morePublished 15 months ago by M. Jenner
Great insights for sign painters as well as general graphic design. Speaks with horse sense without the academic jargon of textbooks written by those who don't practice their... Read morePublished 15 months ago by Garman H
This book was a real treat for myself. It is loaded with information. I would purchase it again.Published 17 months ago by Kindle Customer, BUFFALO NY