This best-selling book by sign industry legend, Mike Stevens, covers the fundamental principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate before-and-after results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.
Mastering Layout: On the Art of Eye Appeal
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About the Author
Mike Stevens was a popular sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.
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Most Helpful Customer Reviews
10 of 10 people found the following review helpful
Format:Paperback
When Frank Atkinson wrote "Signpainting" in the early 1900's, he never thought it would become the 'bible' of the signwriting community. The same can be said about Mike Stevens' "Mastering Layout".
Stevens clearly explains the proper use of such elements as negative space, color, and fonts in designing signage that has impact. Many of his own alphabets are included, along with dozens of layout drawings as examples to the text. Much of what makes a sign layout stand apart from others is laid out in an easy-to-understand, equational form.
Mike Stevens may have died in 1989, but his thoughts on sign layout and execution are timeless.
A must-read, a must-have.
Stevens clearly explains the proper use of such elements as negative space, color, and fonts in designing signage that has impact. Many of his own alphabets are included, along with dozens of layout drawings as examples to the text. Much of what makes a sign layout stand apart from others is laid out in an easy-to-understand, equational form.
Mike Stevens may have died in 1989, but his thoughts on sign layout and execution are timeless.
A must-read, a must-have.
4 of 4 people found the following review helpful
Format:Paperback
This book you have to read it slowly. It has lots of theory and the principles of designing signs. Lots of information in its paragraphs. There are no color pictures. Just some basic sketches showing you signs with design errors, but it is very good. I strongly recommend it if you are starting a sign business or if you want to increase your knowledge.
3 of 3 people found the following review helpful
Format:Paperback
I will not reiterate what has already said about this book other than to say it is the best guide available for the lettering artist and when I was a professional sign painter/lettering artist I had no more valued possession. I lent it out frequently to other friends in the trade and its contents were much discussed and marveled at.
I would like to comment on the fact that Mike Stevens did publish a couple of items now unavailable as far as I can tell, that would have supplemented "Mastering Layout" beautifully. One was a book, whose name escapes me, of his showcards in GLORIOUS color. The other was a video, filmed in the 80's, of Mike demonstrating his brush lettering technique. i never saw this, but it was legendary among lettering artists and I flog myself mentally when i realize that it may not be re-issued on DVD.
I would like to comment on the fact that Mike Stevens did publish a couple of items now unavailable as far as I can tell, that would have supplemented "Mastering Layout" beautifully. One was a book, whose name escapes me, of his showcards in GLORIOUS color. The other was a video, filmed in the 80's, of Mike demonstrating his brush lettering technique. i never saw this, but it was legendary among lettering artists and I flog myself mentally when i realize that it may not be re-issued on DVD.
Most Recent Customer Reviews
Dated. Not what I was expecting
I was looking for more in terms of layout that are FRESH...new and modern style brochures and website design wheras this was more of lettering and signage from the 80s. Read more
Published 22 months ago by GT1979
The bible for graphic layout for signs
Book referred to me by an instructor in a sign design workshop.
It is a book that teaches you the concept of layout for signs & lettering. Read more
It is a book that teaches you the concept of layout for signs & lettering. Read more
Published on January 7, 2009 by Brian E. Quinter
Some exellent tips presented
This book for the most part does what it claims to. It helps the reader design better. The focus is on signs although I found it useful for business cards, posters, anything that... Read more
Published on February 27, 2008 by this art guy
Inside This Book
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Key Phrases - Statistically Improbable Phrases (SIPs):
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cycle shop, contrasting line value, graphic relativity, bold line value, more negative space, visual discord, natural layout, pleasing silhouettes, horizontal rhythm, reversed panel, most important copy, visual conflict, display alphabet, overall silhouette, informal layout, eye through the composition, theoretical straight line, conflicting rhythms, recurring rhythms, main copy, copy blocks, optical center, dominant axis Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mastering Layout, Super Graphic, Will Build, Troubleshooting Your Layout, Auto Service, Selecting Alphabets, Appropriate Images, Office Space, Putter Sale, Hollinger Signs, Copy Interpretation, Sign Designers Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
cycle shop, contrasting line value, graphic relativity, bold line value, more negative space, visual discord, natural layout, pleasing silhouettes, horizontal rhythm, reversed panel, most important copy, visual conflict, display alphabet, overall silhouette, informal layout, eye through the composition, theoretical straight line, conflicting rhythms, recurring rhythms, main copy, copy blocks, optical center, dominant axis Key Phrases - Capitalized Phrases (CAPs): (learn more)
Mastering Layout, Super Graphic, Will Build, Troubleshooting Your Layout, Auto Service, Selecting Alphabets, Appropriate Images, Office Space, Putter Sale, Hollinger Signs, Copy Interpretation, Sign Designers Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Index | Back Cover | Surprise Me!
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