Mastering Layout: On the Art of Eye Appeal and over one million other books are available for Amazon Kindle. Learn more
Buy New
$24.22
Qty:1
  • List Price: $29.95
  • Save: $5.73 (19%)
FREE Shipping on orders over $35.
In Stock.
Ships from and sold by Amazon.com.
Gift-wrap available.
Mastering Layout: On the ... has been added to your Cart
Trade in your item
Get a $10.95
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Mastering Layout: On the Art of Eye Appeal Paperback – January 1, 1986

ISBN-13: 978-0911380682 ISBN-10: 091138068X Edition: 1st

Buy New
Price: $24.22
6 New from $24.22 9 Used from $31.93
Amazon Price New from Used from
Kindle
"Please retry"
Paperback
"Please retry"
$24.22
$24.22 $31.93
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

$24.22 FREE Shipping on orders over $35. In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Mastering Layout: On the Art of Eye Appeal + Sign Painters + Scripts: Elegant Lettering from Design's Golden Age
Price for all three: $55.64

Buy the selected items together

Customers Who Bought This Item Also Bought

NO_CONTENT_IN_FEATURE

$25 Amazon.com Gift Card
Receive a $25 Amazon.com Gift Card for Fine Art Purchases of $100 or more. Restrictions apply, see offer for details.

Product Details

  • Paperback: 127 pages
  • Publisher: ST Media Group International Inc.; 1 edition (January 1, 1986)
  • Language: English
  • ISBN-10: 091138068X
  • ISBN-13: 978-0911380682
  • Product Dimensions: 8 x 10 inches
  • Shipping Weight: 11.2 ounces (View shipping rates and policies)
  • Average Customer Review: 4.6 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Best Sellers Rank: #44,058 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Mike Stevens was a popular sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Book referred to me by an instructor in a sign design workshop.
Brian E. Quinter
Although it's geared toward sign and show card writing, I found myself applying it to book, ad, and web layouts all the same.
J. Konanz
The book is very practical with many examples of both good and not so good signage.
Disneyphile

Most Helpful Customer Reviews

15 of 15 people found the following review helpful By M. Webb on June 29, 2006
Format: Paperback
When Frank Atkinson wrote "Signpainting" in the early 1900's, he never thought it would become the 'bible' of the signwriting community. The same can be said about Mike Stevens' "Mastering Layout".

Stevens clearly explains the proper use of such elements as negative space, color, and fonts in designing signage that has impact. Many of his own alphabets are included, along with dozens of layout drawings as examples to the text. Much of what makes a sign layout stand apart from others is laid out in an easy-to-understand, equational form.

Mike Stevens may have died in 1989, but his thoughts on sign layout and execution are timeless.

A must-read, a must-have.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
6 of 6 people found the following review helpful By WASal on August 29, 2007
Format: Paperback Verified Purchase
This book you have to read it slowly. It has lots of theory and the principles of designing signs. Lots of information in its paragraphs. There are no color pictures. Just some basic sketches showing you signs with design errors, but it is very good. I strongly recommend it if you are starting a sign business or if you want to increase your knowledge.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 4 people found the following review helpful By Thomas H. Clohessy on March 17, 2009
Format: Paperback
I will not reiterate what has already said about this book other than to say it is the best guide available for the lettering artist and when I was a professional sign painter/lettering artist I had no more valued possession. I lent it out frequently to other friends in the trade and its contents were much discussed and marveled at.

I would like to comment on the fact that Mike Stevens did publish a couple of items now unavailable as far as I can tell, that would have supplemented "Mastering Layout" beautifully. One was a book, whose name escapes me, of his showcards in GLORIOUS color. The other was a video, filmed in the 80's, of Mike demonstrating his brush lettering technique. i never saw this, but it was legendary among lettering artists and I flog myself mentally when i realize that it may not be re-issued on DVD.
3 Comments Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By Brian E. Quinter on January 7, 2009
Format: Paperback
Book referred to me by an instructor in a sign design workshop.

It is a book that teaches you the concept of layout for signs & lettering.
It teaches you guidelines that really should be followed by all sign designers.

It is a book you may have to read two or three times to really get what Mike is saying. This is also what the instructor told us that referred the book, and I agree.

This book should be on al sign designers shelf near their desk!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 3 people found the following review helpful By David L. Rosenbleeth on September 13, 2012
Format: Kindle Edition Verified Purchase
Recommended to me by several of the best signmakers today, his comments were right on the mark. It is not an easy read and the language isn't quite precise but once you work out how he is saying it the author gives all anyone needs to know about layout for sign design.
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Timothy M. Faught on September 5, 2013
Format: Paperback Verified Purchase
i do layouts and signwriting so it's a must for me in my library. i need six more words. it's a great book, i wanted it, i bought it.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 6 people found the following review helpful By this art guy on February 27, 2008
Format: Paperback Verified Purchase
This book for the most part does what it claims to. It helps the reader design better. The focus is on signs although I found it useful for business cards, posters, anything that involves type. I found it useful in that the author breaks things down...for instance you must decide what is the most important part of sign and that should be read first, but you simply can't just put giant capital letters for this purpose. Naturally the author explains why that is not very effective with some decent visual aides. The book focuses mainly on type only and it is all in black in white. He does try to talk about color but it seems kind of silly as you are studying designs in grayscale!
1 Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Paperback Verified Purchase
Best layout book I own! A lot of things I learned in school, but Mike Stevens spells it out in straightforward, digestible terms that will help any graphic designer tighten up their layouts. Although it's geared toward sign and show card writing, I found myself applying it to book, ad, and web layouts all the same. Stevens presents multiple layouts geared toward a similar project and cross-examines them, pointing out their strengths and their flaws. Extremely helpful for both a novice just starting out, or a professional looking to pin-point some areas of weakness in their own work.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

Most Recent Customer Reviews


What Other Items Do Customers Buy After Viewing This Item?