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Mastering Magento Paperback – May 23, 2012

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About the Author

After 15 years in advertising and political consulting, Bret Williams dove into a new marketing venue in 1995 called the Internet. Over the intervening years, Bret and his team at Novusweb created the first site with live coverage of a major sporting event, the first car dealer website to provide online customization and pricing, and an innovative rapid-development process. In 2005, Bret and his wife, Cyndi, launched their first owned e-commerce site, which almost immediately became a leader in its niche. Since then, Bret has worked to research and identify open source platforms that can provide the features and functions necessary for online retail success. Today, Bret and the Novusweb team continue to develop online marketing solutions for their own company as well as select clients all across America.
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Product Details

  • Paperback: 300 pages
  • Publisher: Packt Publishing (May 23, 2012)
  • Language: English
  • ISBN-10: 1849516944
  • ISBN-13: 978-1849516945
  • Product Dimensions: 7.5 x 0.7 x 9.2 inches
  • Shipping Weight: 1.2 pounds (View shipping rates and policies)
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (18 customer reviews)
  • Amazon Best Sellers Rank: #733,250 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

11 of 12 people found the following review helpful By Roy Buyuksimkesyan on October 5, 2012
Format: Paperback
Book really did amaze me with the tips and chapters it contained. From looking at the table of contents I was not really interested and I had thought, yet another book covering the basics and not really telling something useful that you cannot learn in a day or two. Yet I was wrong. This book is really a good reference for Magento. You will probably read it on occasion when you wonder how a thing can be done. Book really covers the pains and problems endured during setting up a new Magento site so the author's experience will help you overcome your own problems. It's good because it really feels like "Ok, that's enough pain, I should write a book about my experiences and I will get lots of thanks from others" Anyone who think about opening a Magento shop should at least check this out.

Now if you are still with me, let's continue.

I checked the index of the book and it was not really interesting for someone who was already familiar with Magento as the concepts are pretty much the basic stuff. The most interesting chapters seems 9th and 10th for me as I'm mostly a technical person and like the integrations and optimizations.

As defined in the preface this book is an Owners Manual. It does not intend to be a tutorial to setup a new Magento web site, but a reference for the hundreds of features loaded into Mangento.

This book is really for anyone who has a Magento site and needs to check some quick things as it contains good tips on different aspects of the book. It seems that author actually documented his pains and experiences in this book, which will really help for anyone who uses Magento.

In the first chapter, author does not really start from installation but from the planning phase.
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10 of 11 people found the following review helpful By jlee on October 27, 2012
Format: Kindle Edition Verified Purchase
The book was well written and had some high points but as a whole I was left disappointed.

If you want the VERY ground level basic concepts of starting your own Magento E-commerce site this might be a fair introduction. But it is FAR from a book that helps you "Master" magento. It would be better titled "Intro to Magento".

For what it is, it is a good book and might help a business self-starter get off the ground. But if you plan to do ANY Magento programing or customization there is a brief chapter on theming and there is only one broad chapter on Magento programming. If you want to create Magento modules this book will do little to help.
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4 of 5 people found the following review helpful By Joost Meurs on September 20, 2012
Format: Paperback
When you are using Magento and have never used e-commerce software before, you have probably no idea where to start. "Mastering Magento" can make this first step way easier. The book is divided into 11 chapters.

Chapter 1
If you want to prevent reinstalling your software several times, it is probably a good idea to consider some key areas when planning your Magento installation. Ask yourself questions like who is going to take care of the hosting, installation and developing. Which parts of the store are accessible to which persons?

Chapter 2
If you don't have your own server, you need a hosted-server for your Magento-installation. But how to choose if there are so many companies that are offering a service that looks comparable? Some guidelines are offered.
We are also installing our first websites, stores and store views. Maybe you want to offer multiple languages and currencies and make sure you have a backup as well.

Chapter 3
What exactly is a category and what is a catalog? How can the attributes of your different products be defined? What is the difference between an attribute and an attribute set? No idea what up-sells and cross-sells are? These issues are covered in chapter 3.

Chapter 4.
What kind of impression is your webstore making? Do your visitors have a reason to come back a second time? The theme or template of your website is the way it is shown to your public. By adjusting your theme you can give your site a personal touch. Although you get some insights in adjusting themes and layouts, this chapter covers only a small part of it. You could write a single book just about this topic.

Chapter 5
"Configure to sell" is exactly what this chapter does.
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1 of 1 people found the following review helpful By Ainsley Harewood on May 19, 2013
Format: Paperback
This is my first review ever, so that alone should say how much I liked it. If you've ever installed magento and then thought, "What the hell?" because you browsed through the backend and there was just too much stuff going on for you to make any sense of it, then this book is for you! If that wasn't you're experience and you're new to magento then this book is still probably the book for you. The only reason I didn't give it 5 stars is because there are some areas that you still have to go and do research on. Not that the book didn't do a good job of explaining but it just wasn't complete. (e.g. Design and themes)

All in all, this is solid advice and you can follow all the way through!
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1 of 1 people found the following review helpful By Stephan A. Miller on August 30, 2012
Format: Paperback
I would say that Mastering Magento is the ultimate guidebook to Magento so far. It covers all the details a person who wants to run his own Magento site would need to know to get started. Whether you are a Magento designer, developer or webmaster, learning the details of the other parts of managing a Magento site won't hurt and this book gives you a head start in all three of these directions.

[...]
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