Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market [Paperback]

Eric V. Van Der Hope (Author), Shawn Casey (Foreword), Nu-Image Design (Designer)

Book Description

Publication Date: September 23, 2008

The business world is a competitive market and big businesses make extremely large amounts of money. So how can you as an entrepreneur and small business person compete with this . . . ?

. . . with Niche Marketing of course!

As an entrepreneur and small business owner, you have the ability to find a perfect niche market that the large businesses have overlooked, don't have time for or wouldn't be profitable enough for them. And whether it's a service or product, you can capitalize on areas where people are eager to buy and willing to spend whatever money is necessary to get what they want.

"Mastering Niche Marketing" is the most complete single-volume guide to developing a unique business. It includes step-by-step, easy to follow strategies and techniques that will assist in identifying an idea in demand, creating a product, and how to promote it - making money in the process! Here is a small sample of what you ll discover within the pages of this book:

Discover 2 mistakes that inexperienced individuals fail to do when attempting to choose a potentially profitable niche market. Warning: You're doomed to fail if you do not fully grasp the explanation.

Having difficulties coming up with a niche idea? Drastically improve your brainstorming sessions with these 9 thought-provoking questions!

Determining the profitability of your niche market is crucial to the success of your business, so before you accept any financial risk with your business - learn 15 of the most common fees that new business owners tend to forget about.

Difficulties finding a profitable market? Here are 9 tested and effective business models that'll prevent you from having to re-invent the wheel so you can start generating a passive income stream!

Discover 11 proven money-making methods that ll result in your customers gladly 'handing over' their money using the 'oldest trick' in the book. Integrate it properly within your sales process and this will be how you make the bulk of your profits.

9 highly proven techniques you can use to persuade your visitors to click through to your site, thus improving your traffic and increasing your potential for sales.

Understand this aspect about your customers and it ll result in their loyalty to you for a lifetime as they will continually purchase from you again and again.

Editorial Reviews

Review

"Reading this book was like reading an autobiography of the very steps I took to become a highly successful internet marketer myself. A successful business relies on a solid foundation, but what most failed business owners neglect, is the importance of setting realistic milestones, developing the desire to achieve those goals, having a vision and focusing in on it and most important, the necessity of taking action to achieve the desired results. Eric has been able to emphasize these points while systematically describing how to build a marketable online business from an idea in seven crucial phases! This is an extremely thorough book - WOW!"

Jason Oman
#1 Best-Selling Co-Author of 'Conversations with Millionaires'
JasonOman.com
--Review by Jason Oman

"An entire Master Course packaged within a Book!

If you are having difficulty finding a market in which to sell something or you are struggling with your business, if you are a 'newbie' or even if you are experienced with marketing - online or offline, 'Mastering Niche Marketing' will guide you from beginning to end!

Eric has written a book that will assist you in your endeavors to finding YOUR niche, to developing the proper mindset, to creating an essential business foundation & to help you discover a simple 'secret' ingredient to your success . . . ! The book is full of useful and valuable information that could be put to use immediately by anyone who is serious with their business.

There's twice as much beneficial information in "Mastering Niche Marketing" than most other marketing books I've seen on the shelf & has been quoted as being 'the Bible for Niche Marketing'!

'Mastering Niche Marketing' provides a step-by-step formula to finding a niche based on hobbies, expertise or passion. It's a complete home study course that provides an exceptional array of resources for anybody serious about becoming successful in their business - all within the pages of a single book!

Even if it's just one idea or if it's simply an explanation you are seeking or looking for, there is no better book that'll come close to what 'Mastering Niche Marketing' can potentially provide or offer. If you are still having difficulties with finding a niche you can profit from after reading this book - you're probably in the wrong 'line of work'!

An exceptional resource and a book that I would highly recommend!"

Michael Rasmussen
Internet Marketer
Bulletproof Marketing Inc.
MinisiteProfitsExposed.com
--Review by Michael Rasmussen

"Hi Eric, it's Terry Telford from TerryTelford.com. I just wanted to write you a quick note to compliment you on your new book, "Mastering Niche Marketing." Although I was very impressed with the detail you've given, I think you got the title of the book wrong. I would suggest, "If you read this book and apply the principles, you will make money . . . Period." Although my title is a little longer than yours!

In all seriousness, Eric, this book is a must read for anyone who is considering using the internet to earn an extra income, or even making a career of it. The step-by-step detail you've covered leaves "no stone unturned."

I feel this book will be beneficial for 2 types of people. The first group of people who need to read this book are people who are just beginning online and are floundering because they don't have an easy to follow, step-by-step strategy to follow. The second segment of the market who can benefit from your book are the people like myself, who already make a good living online, but want to tack on an extra income stream. Quite often a back to the basics approach does wonders from revitalizing a company's cash flow.

Thanks for putting together a solid tutorial that will benefit people and make an impact in their lives.

Terry Telford
TerryTelford.com
--Review by Terry Telford

"Just wanted to drop you a line to congratulate you on the creation of such a wonderful resource.

With 100% conviction I can completely recommend 'Mastering Niche Marketing' to anyone who is considering purchasing it. This guide is not one of the normal get rich quick books or read how I made millions books - it is truly unique.

Now absolutely anyone will be able to follow your step-by-step formula to finding a niche based upon their hobbies or passions. One of the greatest things I found is that you really go into such detail in every single step. I have to admit that I was skeptical when I started to read it but I was absolutely blown away - I really did not expect the level of detail which you have gone into.

I love the way that you guide people by the hand - there are going to be loads of people who have you to thank for helping them to become successful at making money on the internet.

I went through your guide with a fine tooth comb looking to find something which was missing. No matter how hard I looked I was not able to find one. Everything is there - market research, product creation, website setup, copywriting, traffic - everything!

Let's face the facts, making money on the internet is not as easy as it used to be - however you have identified every single area which the 'newbie' needs to know about. With this information in their arsenal they can avoid all the pitfalls and start making money fast based upon a product which they are actually interested in.

To be absolutely honest I do think you have actually made a mistake - this is not a guide this is a complete home study course!

Well done Eric - you have done it again - you have managed to create a resource which is designed to help people.

If only this had been around when I started all those years ago!"

Peter Cunningham
Scarborough, U.K.
Editor - Salt Water Aquarium/Aquarists Online
AquaristsOnline.com
--Review by Peter Cunningham

"This is a very good book and was laid out so logically even a beginner could follow along. You offered an easy process with great information about what to do and not to do when evaluating and choosing a niche. The step-by-step process of actually developing a niche was enlightening and you offered excellent resources for researching viable niches. Great job!"

Karon Thackston
Author of 'How To Write Successful PPC Ads'
WritePCads.com
--Review by Karon Thackston

"Hi Eric. What can I say - WOW, you've covered EVERYTHING there is to cover to start from scratch and build a successful business. This is like the absolute Online Business Bible . . . ! Wow you've done a ton of research here. Well done . . . ! Congratulations."

Richard Osterude
The Marketing Dad
MarketingDad.com
--Review by Richard Osterude

"Hi Eric, Congratulations! Your book really is an incredible source of information. In fact, there's so much killer material in there it's more like a home study course than a book!

As we all know there are an unlimited number of niche markets in the world, but that doesn't mean that they will all be profitable! You have taken out all the guesswork at finding potentially profitable niches by using your "5 Niche Sourcing Qualifiers" to systematically weed out all the 'rubbish' and reveal the hidden treasure. Best of all, that's just one of the strategies you cover in the book.

It's bound to be an instant classic. Keep up the great work and I look forward to reading more of your material in the future!"

David Jenyns
Trader, Author And Coach
FreeTradingSystems.org
--Review by David Jenyns

About the Author

Eric V. Van Der Hope is a publisher, author and consultant who has quietly worked behind the scenes within the internet marketing community developing little-known 'virtual real estate' niches. He has co-written and partnered with several established and trusted marketers in several book projects as well as authoring books of his own. Eric specializes in helping entrepreneurs and small business owners who already make a good living online, but want to add additional income streams by emphasizing a return to basics approach which helps in revitalizing a company's revenue source. A large number of today's well-known marketers have earned millions in revenue by utilizing the strategies & techniques that he emphasizes. Eric currently resides in Los Angeles, California. To learn more about him and his services, visit his official website at: EricVanDerHope.com

Product Details

• Paperback: 308 pages
• Publisher: Globalnet Publishing; 1st edition (September 23, 2008)
• Language: English
• ISBN-10: 0977968421
• ISBN-13: 978-0977968428
• Product Dimensions: 7.4 x 9.7 x 0.6 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (25 customer reviews)
• Amazon Best Sellers Rank: #841,676 in Books (See Top 100 in Books)
  • #67 in Books > Business & Investing > Marketing & Sales > Marketing > Telemarketing

More About the Author

Eric V. Van Der Hope is a publisher, author and speaker who has quietly worked behind the scenes within the Internet Marketing community, developing little-known 'virtual real estate' niches. His passion and desire in helping others find their own 'niche' has been instrumental in their success. Many in the marketing 'arena' respect his 'tell-it-like-it-is' attitude as it brings a breath of fresh air to a competitive market.

Eric is a native of Southern California (born in Lancaster) and grew up in the foothills of the San Gabriel Mountains in the Angeles National Forest. He attended an English boarding school in West Sussex, and while there had the opportunity of travelling to Europe, specifically - France and Germany, even experiencing life-changing events while living with a Turkish Ambassador to Germany.

His most recent book "Mastering Niche Marketing" reached #1 on Amazon

More information about Eric V. Van Der Hope can be found on his official website at www.EricVanDerHope.com

Customer Reviews

Most Helpful Customer Reviews

16 of 18 people found the following review helpful:

5.0 out of 5 stars It's the BIBLE for Online Marketers!, January 1, 2009

By 

Peter Arnold (Thornhill, ON, Canada) - See all my reviews
(REAL NAME)   

This review is from: Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market (Paperback)

It's the BIBLE for Online Marketers!

This is available in both eBook and Hard Copy versions - I read the (6-Phase / 12-Chapter / 245-page) eBook.

ECONOMIC CRISIS - with our (global) economy in grave condition as I write this - and with JOB losses soaring - more and more people are searching for alternative ways to generate more reliable income sources. Add to this, the power of the INTERNET, and a potential solution emerges.

HOME BUSINESS - As a Financial Advisor, Business Consultant and Home Biz Coach - I see employees, professionals and small business owners everywhere liking the idea of running an Online business from home - IF they can get the 'right' education plus the necessary marketing skills.

And thus, the world of Internet Marketing tied to running a profitable Online Home Biz -- enter this new book - - -

MASTERING NICHE MARKETING - this gives enormous value to the reader - both beginner and experienced. It's release is also perfect timing, given the economy. This book truly under-promises and over-delivers. It takes you step-by-step through the whole process of developing a marketing niche. It's the most detailed, comprehensive and exceptional guide to creating and marketing a product Online that I've ever seen or read - bar none. The author removes all the guesswork.

In my opinion, this book gives the reader (the potential Online business entrepreneur) a wonderful "foundation" for pursuing a successful Online business from home. There are far too many "failures" in this industry - because of not being able to 'find' the right niche - or because of the lack of (or poor) training -- this book can change all that as I see it.

ERIC VAN DER HOPE - its author, has high credentials behind him. Perhaps more importantly, he gives a list of his mentors at the beginning, including Ted Nichols, Anthony Robbins, Joe Sugarman, Mark Joyner, (the late) Corey Rudi, Shawn Casey, Frank Kern, Mike Litman + many, many other top marketers - a formidable mastermind group.

Some observations...

NICHE MARKET - Eric defines this as "a small but potentially profitable market segment for which it is possible to design and provide a form of custom-made product or specialized service." It involves 'targeting a group' using information about their specific preferences, which might be a group interested in - exotic vacations - real estate - tennis - gardening, etc.

NO BULL - he 'tells it like it is' in terms of becoming successful with running any Online business -- that there IS a huge market out there where good profits CAN be made -- but, that you'll need MONEY to do it -- that you'll need to take ACTION -- that there's intense COMPETITION -- that you'll need to intelligently 'identify' your market, etc. This approach impressed me.

SPECIFICS - he goes into extraordinary detail with - "Finding the Niche" -- Creating the Product" -- "Developing the Offer" -- "9 Effective Business Models" -- "Top 10 Niche Sourcing Methods" -- Case Studies -- Explicit Pictures, Screenshots, Graphs, Diagrams, Charts, etc. Amazing.

VIRTUAL STOREFRONT - you'll learn of the requirements for your Online biz (choosing Domain names, FTP accounts, Autoresponders, Merchant accounts, Hosting, Video, Audio, etc + Upselling [back-end products], Advertising, Keywords, Social Media Marketing, Testing, Traffic generation - on and on. These are only tip of the iceberg. :-)

BLOGGING - this is the 'only' part (Section 2.9) where I have a tiny disagreement with the author :-) Since developing a BLOG (for profit) can be of tremendous value in these times (as a business by itself) - and whereas he suggests using FREE Blogging platforms (like WordPress.com and/or Blogger.com) - I (personally) strongly recommend using a platform where "you" have the full control. The Free versions give you only limited scope, and they can even be "shut down" on you. The ones where 'you' provide the hosting are far superior in my opinion. I'm referring to WordPress.ORG (not the ".com" Free version). WordPress.ORG - although a little more complex - when it's tied to a good hosting service (like Hostgator.com, or those listed on Eric's page 91) - is considered the top Blog platform by most experts I believe.

ACTION STEPS - what I really liked was the way Eric ended each Phase with a set of specific Action Steps - designed to get you "in production" ASAP.

RESOURCES - he provides SO many links to great tools / systems / websites. This only expands an already rich book on the HOW TO of Internet Marketing. It removes the confusion, the overwhelm and the technical obstacles that hinder so many people that are eager to move forward in this challenging but worthwhile and potentially lucrative industry.

All in all, a magnificant contribution to the world of Internet Marketing.

My thanks to the author for this timely masterpiece - it's a classic.

Without question, I give this a full "5-STAR" rating.

Sincerely,

Peter Arnold, CLU, CFC / Founder
Business Achievers Academy / Canada

9 of 9 people found the following review helpful:

5.0 out of 5 stars . if I got hold of "Mastering Niche Marketing" 13 months ago, I would have EASILY saved a couple of thousand dollars..., January 11, 2009

By 

Abhishek Agarwal - See all my reviews
(REAL NAME)   

This review is from: Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market (Paperback)

"Eric, why didn't you release this manual 13 months ago?

Probably that's a regret I will have all my life!

You see, over the last 13 months, I have completely concentrated my energies building niche websites.

Although It has been a delightful experience, I made a lot of mistakes and lost a lot of money and time doing the wrong things.

Only if I got hold of "Mastering Niche Marketing" 13 months ago, I would have EASILY saved a couple of thousand dollars and around 6-7 months of my time (that I think is more important than the money I wasted).

And not just that, I would have got double the results, by putting in half the effort.

When I started reviewing this manual I was really flabbergasted with the amount wisdom it contained.

This course (yeah, it is nothing short of a complete course!) contains 0% Hype, 0% Filler Content, 0% B.S, 0% "I've read this all before", but 100% pure solid meaty content. I am hooked!

It is all about working smarter . . . by taking the right step in the right direction. This book will be your friend, philosopher and guide through your Niche marketing journey."

Abhishek Agarwal
[...]

9 of 10 people found the following review helpful:

5.0 out of 5 stars Awesome Niche Marketing Success Guide, February 26, 2009

By 

Drew Laughlin "Author of Expect Success" (Omaha, NE) - See all my reviews
(REAL NAME)   

This review is from: Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market (Paperback)

This book is one of the absolute best books I've read in the Internet Marketing niche for a very, very long time. No matter if you're just starting out or have years of experience, this book will help you make money online.

This book is literally an A-Z guide covering all the details you need to run a successful online business. I've used several of the techniques and tactics in my own business. But what I loved most was there are little gold nuggets sprinkled throughout that I never even thought about before. I'll be implementing those ideas immediately to make even more money. I highly recommend this book.