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Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet [Kindle Edition]

Mitch Meyerson , Mary Eule Scarborough
4.3 out of 5 stars  See all reviews (23 customer reviews)

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Book Description

Learn to avoid the #1 problem that plagues most online businesses—an under-performing website. The rise in online shopping has led countless entrepreneurs to jump on the e-commerce bandwagon—but despite their big dreams and hard work, most fail. This book shows them how to succeed in grabbing their piece of the e-commerce pie. Forgoing get-rich-quick hype for best practices and solid marketing principles, two world-class online marketers offer an unbeatable 12-step system that creates a profitable and sustainable online business. Hundreds of proven strategic and tactics, as well as dozens of time-saving web resources, help you jumpstart the process. The authors reveal the 10 most common e-commerce mistakes and offer fail-safe strategies for avoiding them. Innovative automation strategies save you time and money and help you create new streams of passive income. Featuring current technology—including Web 2.0 innovations, web conferencing, podcasts, blogging and more—this comprehensive manual puts website owners on the road to profitability.

Editorial Reviews

About the Author

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.

Product Details

  • File Size: 2341 KB
  • Print Length: 262 pages
  • Publisher: Entrepreneur Press; 1 edition (January 1, 2008)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B004RUH64C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Not Enabled
  • Amazon Best Sellers Rank: #1,025,837 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

Most Helpful Customer Reviews
30 of 32 people found the following review helpful
This book is great for anyone who is thinking about starting an online business, or about promoting an offline business on the internet. It really covers ALL the bases and is clearly organized and for this alone the book is a great investment. After all, online marketing can be very disorienting and this book does a fantastic job of laying out the playing field.

However, while it serves as a very useful overview, it is somewhat lacking in great detail which is my only gripe with the book, since it is called "mastering online marketing" and NOT "getting started with online marketing." I know the author is extremely knowledgeable but I wish he had given more specific details about the logistics and mechanics of the strategies presented.

And to be quite frank, I also find the book a little too self-promotional, since it talks at length about the author and his site and related projects. I don't mind a plug here or there, but at times the book reads more like a promotional tool than a self-contained how-to book.

Again, I'm not knocking this book, in fact, I have my sights set on reading Meyerson's previous work, "Success Secrets of the Online Marketing Superstars" -- so I think this author is giving us some valuable information, that I'm more than happy to absorb, and would not hesitate to recommend to others.

No doubt, Mastering Online Marketing is filled with useful information that beginners absolutely need to understand. However, for those of us with a little more experience, people seeking to "master" online marketing as the book's title suggests, this work falls a bit short of the mark.
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13 of 14 people found the following review helpful
5.0 out of 5 stars Masterful book writing April 13, 2008
Most of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education.

I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format.

As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section.

Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do).

And I wish we had a section on features vs benefits with examples of bullet points.

Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics.
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13 of 15 people found the following review helpful
I loved this book. The author wrote it after noticing an emerging group of coaches, counselors, and trainers starting to build virtual businesses (ones being conducted over the phone and Internet). He was a professional with his established practice in cold and dreary Illinois. And he wanted to escape from that climate and location, but didn't see how since his meal ticket was in Illinois. He researched how to build a virtual office for himself. Then took the plunge to do so. And now, by writing this book, he is selling what he learned in the process.

This book is very well outlined and written. Not a word is wasted. It has 12 chapters:

1. The entrepreneurial shift: The key to creating an integrated business mindset
2. Strategic marketing: The key to sustainable online success
3. Products and services: The key to smart selling
4. Design and navigation: Making your Web site dynamic and visitor-friendly
5. Dynamic Web copy: The key to getting people to respond
6. Traffic conversion: The key to increased sales and list building
7. Automation: The key to increasing e-commerce profits
8. Multimedia: Increasing your impact using audio, video, and conferencing
9. Traffic strategies: The key to getting more visitors to your site
10. People power: The key to successful affiliate programs and partnership
11. Web 2.0: The key to using social media effectively
12. Momentum: The key to systemmatizing your business and building your virtual team

I'm in the process of building my own virtual business. And although I didn't learn anything new by reading this book, I highly recommend it to others who are considering creating a virtual business of their own.
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2 of 2 people found the following review helpful
5.0 out of 5 stars The Highest Level of Mastery April 6, 2008
Mitch Meyerson and Mary Scarborough have written a very fine book; Mitch is playing the game at the highest possible level, I am very impressed by his level of mastery. Once I started reading "Mastering Online Marketing", I was unable to stop! This book is an absolute must for anyone wanting to build and sustain a thriving e-commerce business.
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2 of 2 people found the following review helpful
4.0 out of 5 stars Good overview for beginners April 19, 2008
For the newbie to creating an online business, this book covers all the basics from creating or finding a product of service to sell, tips on copywriting (to get people to buy), setting up automated systems and more. Information is presented in a step-by-step manner and includes written activities.
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Most Recent Customer Reviews
3.0 out of 5 stars Okay Starting Points - But the Title is a Bit Misleading
Before buying the book, first understand that is mainly a primer for online sales. It's geared towards people interested in using automated systems to sell things such as e-books. Read more
Published on October 16, 2011 by Compay
5.0 out of 5 stars "Mastering Online Marketing" - GuideBook For Serious E-Commerce...
>>>..."Mastering Online Marketing" is more than a loose collection of tools & tactics...It is a step-by-step system for the Serious Builder who wants to build & sustain a thriving... Read more
Published on October 13, 2011 by Michael GreenGold
5.0 out of 5 stars T'ai Chi Au Naturale
If you want to get serious about marketing and making money on the internet, then read and study this amazing resource. Read more
Published on June 5, 2011 by Tai Chi Au Naturel
1.0 out of 5 stars on line marketing
this book is worthless, did not give me one good idea of online marketing. on the cover it says 12 keys to create multiple streams. Read more
Published on July 18, 2009
4.0 out of 5 stars Full of Great Ideas
This book was a very good starter book. It tends to be tailored to the online marketer that creates electronic products. Read more
Published on April 8, 2009 by Eric Scism
4.0 out of 5 stars Fundamentals Reviewed
I liked this book and its approach to getting started with a new plan for Online Marketing. It's certainly not the end all be all of web marketing but it does lay out a good... Read more
Published on January 27, 2009 by Russell Ackner
5.0 out of 5 stars Practical and Simple Way for Anyone to Begin Their Online Business!
This book has given me more clarity and understanding about the success of my online business, and all of the components I am developing, than any other place. Read more
Published on January 19, 2009 by Andrea Samadi
4.0 out of 5 stars Not perfect ... and maybe 'do as I say not as I do' advice
I think this book is great for a list of ideas of what you should be doing.
A lot of it isn't new or original, but in each section, there is just enough
new (or his... Read more
Published on September 18, 2008 by Keith I. Pascal
5.0 out of 5 stars Changed my Life
This book has a very poor title which does not do it justice.

Should be titled, "The Online Marketing Bible. Read more
Published on August 15, 2008 by Michael Behnken
4.0 out of 5 stars It's useful, but don't stop here...
This book is primarily for those wanting to develop and promote an ecommerce store and also has good information for those wanting to promote an informative web site. Read more
Published on June 6, 2008 by Samantha L. Marroquin
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