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Mastering Online Marketing: 12 World Class Strategies That Cut Through the Hype and Make Real Money on the Internet Paperback – January 1, 2008

24 customer reviews

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Editorial Reviews

About the Author

Mitch Meyerson has been a visionary and bestselling author and consultant for more than 20 years. He created the much acclaimed Guerrilla Marketing Coaching Program as well as other landmark internet programs including the Product Factory and Online Web Traffic School.

Mary Eule Scarborough is a former Fortune 500 marketing executive and independent marketing consultant. As the founder of two successful small businesses, she holds unique insight into the marketing challenges entrepreneurs face.

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Product Details

  • Paperback: 262 pages
  • Publisher: Entrepreneur Press; 1 edition (January 1, 2008)
  • Language: English
  • ISBN-10: 1599181517
  • ISBN-13: 978-1599181516
  • Product Dimensions: 7.5 x 0.6 x 8.9 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #1,205,155 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

30 of 32 people found the following review helpful By Danilo Vargas on March 7, 2008
Format: Paperback
This book is great for anyone who is thinking about starting an online business, or about promoting an offline business on the internet. It really covers ALL the bases and is clearly organized and for this alone the book is a great investment. After all, online marketing can be very disorienting and this book does a fantastic job of laying out the playing field.

However, while it serves as a very useful overview, it is somewhat lacking in great detail which is my only gripe with the book, since it is called "mastering online marketing" and NOT "getting started with online marketing." I know the author is extremely knowledgeable but I wish he had given more specific details about the logistics and mechanics of the strategies presented.

And to be quite frank, I also find the book a little too self-promotional, since it talks at length about the author and his site and related projects. I don't mind a plug here or there, but at times the book reads more like a promotional tool than a self-contained how-to book.

Again, I'm not knocking this book, in fact, I have my sights set on reading Meyerson's previous work, "Success Secrets of the Online Marketing Superstars" -- so I think this author is giving us some valuable information, that I'm more than happy to absorb, and would not hesitate to recommend to others.

No doubt, Mastering Online Marketing is filled with useful information that beginners absolutely need to understand. However, for those of us with a little more experience, people seeking to "master" online marketing as the book's title suggests, this work falls a bit short of the mark.
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14 of 15 people found the following review helpful By Dr. Cathy Goodwin TOP 1000 REVIEWERVINE VOICE on April 13, 2008
Format: Paperback
Most of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education.

I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format.

As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section.

Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do).

And I wish we had a section on features vs benefits with examples of bullet points.

Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics.
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Format: Paperback
I loved this book. The author wrote it after noticing an emerging group of coaches, counselors, and trainers starting to build virtual businesses (ones being conducted over the phone and Internet). He was a professional with his established practice in cold and dreary Illinois. And he wanted to escape from that climate and location, but didn't see how since his meal ticket was in Illinois. He researched how to build a virtual office for himself. Then took the plunge to do so. And now, by writing this book, he is selling what he learned in the process.

This book is very well outlined and written. Not a word is wasted. It has 12 chapters:

1. The entrepreneurial shift: The key to creating an integrated business mindset
2. Strategic marketing: The key to sustainable online success
3. Products and services: The key to smart selling
4. Design and navigation: Making your Web site dynamic and visitor-friendly
5. Dynamic Web copy: The key to getting people to respond
6. Traffic conversion: The key to increased sales and list building
7. Automation: The key to increasing e-commerce profits
8. Multimedia: Increasing your impact using audio, video, and conferencing
9. Traffic strategies: The key to getting more visitors to your site
10. People power: The key to successful affiliate programs and partnership
11. Web 2.0: The key to using social media effectively
12. Momentum: The key to systemmatizing your business and building your virtual team

I'm in the process of building my own virtual business. And although I didn't learn anything new by reading this book, I highly recommend it to others who are considering creating a virtual business of their own.
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1 of 1 people found the following review helpful By Compay on October 16, 2011
Format: Paperback Verified Purchase
Before buying the book, first understand that is mainly a primer for online sales. It's geared towards people interested in using automated systems to sell things such as e-books. The emphasis of the book is on selling a products that can be downloaded, or using similar products as freebies to encourage bigger sales down the road.

In other words, it's not a practical read if you owned a restaurant, had a retail business with no online shopping cart, or offered services such as construction.

The good news about this book is that it offers a variety of starting tips to anyone that is totally new to web marketing. The author provides basics on establishing a web presence, and how to get the most from selling products such as e-books.

But overall, the book doesn't deliver on it's suggestion that you can "master" online marketing, even if you were to strictly sell e-books through an automated system.

Because the book was written in 2007, it obviously makes no references to social network marketing through Facebook and Twitter. Which would make the book up to date in 2007, but reading it today means you would miss out on some of the most effective methods of internet marketing.

The book is also outdated with respect to suggestions for ranking better on search engines. The author stresses the importance of the keywords meta tag for your website, but Google completely ignored that tag two years after the book was published.

But even as a 2007 primer for web marketing, the book is still incredibly weak on the topic of Search Engine Optimization. The author barely scratches the surface on proper SEO, and only dedicates about four pages to discussing the subject.
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