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26 of 28 people found the following review helpful:
3.0 out of 5 stars
This book serves as a great introduction to the basics, March 7, 2008
This review is from: Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse (Paperback)
This book is great for anyone who is thinking about starting an online business, or about promoting an offline business on the internet. It really covers ALL the bases and is clearly organized and for this alone the book is a great investment. After all, online marketing can be very disorienting and this book does a fantastic job of laying out the playing field.
However, while it serves as a very useful overview, it is somewhat lacking in great detail which is my only gripe with the book, since it is called "mastering online marketing" and NOT "getting started with online marketing." I know the author is extremely knowledgeable but I wish he had given more specific details about the logistics and mechanics of the strategies presented.
And to be quite frank, I also find the book a little too self-promotional, since it talks at length about the author and his site and related projects. I don't mind a plug here or there, but at times the book reads more like a promotional tool than a self-contained how-to book.
Again, I'm not knocking this book, in fact, I have my sights set on reading Meyerson's previous work, "Success Secrets of the Online Marketing Superstars" -- so I think this author is giving us some valuable information, that I'm more than happy to absorb, and would not hesitate to recommend to others.
No doubt, Mastering Online Marketing is filled with useful information that beginners absolutely need to understand. However, for those of us with a little more experience, people seeking to "master" online marketing as the book's title suggests, this work falls a bit short of the mark.
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13 of 14 people found the following review helpful:
5.0 out of 5 stars
Masterful book writing, April 13, 2008
This review is from: Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse (Paperback)
Most of us who hang out on the Internet find ourselves suckered by those offers of books or "just $97" or "just $27." We forget the truth: we can just go to the library and get a head start on a good marketing education.
I'm recommending this book to folks who are clueless about getting started on the Internet. It's an excellent overview -- clear and well-written in step by step format.
As a web site copywriter myself, I wish Meyerson had emphasized the importance of copy. There's a nice quote from copywriting guru Lorrie Morgan-Ferrero (p. 86), but it's in the design section.
Just about every Internet marketing guru says copywriting is the single most important skill for Internet marketers, so this chapter could have been much longer. I would also encourage newbies to start with copy and strategy rather than calling the designer first (which is what most people do).
And I wish we had a section on features vs benefits with examples of bullet points.
Still, this book is one of the best (if not *the* best) I've seen for broad overviews of Internet marketing. You can always dig deeper once you've got a sense of the basics.
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12 of 14 people found the following review helpful:
5.0 out of 5 stars
Consider doing what you love and use the Internet to help you do it while creating streams of income for yourself., December 18, 2007
This review is from: Mastering Online Marketing: 12 Keys to Transform Your Website into a Sales Powerhouse (Paperback)
I loved this book. The author wrote it after noticing an emerging group of coaches, counselors, and trainers starting to build virtual businesses (ones being conducted over the phone and Internet). He was a professional with his established practice in cold and dreary Illinois. And he wanted to escape from that climate and location, but didn't see how since his meal ticket was in Illinois. He researched how to build a virtual office for himself. Then took the plunge to do so. And now, by writing this book, he is selling what he learned in the process.
This book is very well outlined and written. Not a word is wasted. It has 12 chapters:
1. The entrepreneurial shift: The key to creating an integrated business mindset
2. Strategic marketing: The key to sustainable online success
3. Products and services: The key to smart selling
4. Design and navigation: Making your Web site dynamic and visitor-friendly
5. Dynamic Web copy: The key to getting people to respond
6. Traffic conversion: The key to increased sales and list building
7. Automation: The key to increasing e-commerce profits
8. Multimedia: Increasing your impact using audio, video, and conferencing
9. Traffic strategies: The key to getting more visitors to your site
10. People power: The key to successful affiliate programs and partnership
11. Web 2.0: The key to using social media effectively
12. Momentum: The key to systemmatizing your business and building your virtual team
I'm in the process of building my own virtual business. And although I didn't learn anything new by reading this book, I highly recommend it to others who are considering creating a virtual business of their own. Those people are typically coaches, counselors, and trainers of one sort or another.
I liked almost all of the chapters with the exception of Chapter 10. I'm not much of a believer in affiliate programs. I realize they work well for some businesses, like porn, but most others don't benefit from them. The part of Chapter 10 regarding partnership is right on, though. 5 stars!
PS. A great book to read along with this one is "Four Steps to Building a Profitable Coaching Practice" (ISBN: 0595296602). Read my book review for it that I posted on Amazon. And you might also like "Web Business Success" (ISBN: 0974924504), and "Make a Fortune Promoting Other People's Stuff Online" (ISBN: 0071478132)? I have written book reviews for both, too. :)
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