Mastering the Public Opinion Challenge is a practical, techniques-oriented book which shows how to analyze and manage external issues that ultimately affect a company's bottom line. Sherry Deveraux Ferguson shows readers how to turn their management strategy from theory-based planning to information-based planning to focus their organizations on client needs.
Book Description
Editorial Reviews
About the Author
Sherry Devereaux Ferguson (Ph.D., Indiana University, 1976; M.A., University of Houston, 1972; B.A., Louisiana State University, 1966) is Professor and Chair of the Communication Department at the University of Ottawa, Canada. She received the National Communication Association PRIDE(Public Relations Innovation, Development and Educational) Award for her book on integrated communication planning: Mastering the Public Opinion Challenge (Irwin, 1994). Earlier books include Organizational Communication (Transaction Publishers of Rutgers, 1988) and Intercom: Readings in Organizational Communication (Hayden Publishers, NJ, 1980). Recent articles have appeared in the Communication Yearbook (Sage, 1998), Yahya Kamalipour's U.S. Image Around the World (State University of New York Press,1998), and the Canadian Communication Journal (1998). Upcoming books include Communication Planning (Sage Publications, July 1999) and Monitoring Public Opinion (Sage Publications, Spring 20! 00).
Ferguson has acted as consultant to many federal government departments, including the Department of Foreign Affairs, the Department of Justice, the Privy Council Office, Health Canada, Secretary of State, Communications Canada, the Canadian Space Agency, the National Research Council, the Department of Fisheries and Oceans, the Bureau of Management Consultants, Indian and Northern Affairs, and Transport Canada. Other consulting assignments include work for Petro Canada, the Canadian Council of Catholic Bishops, Canadian Satellite Communications Inc, the Addiction Research Foundation, and the Center for Health Promotion at the University of Toronto.
She was an invited faculty member at the annual Management Institute, Canadian Council for Public Affairs Advancement, 1997, and priority speaker at sessions sponsored by the International Quality Control and Productivity Center of Chicago, 1998. She will be speaking at International Communications Management conferences in Toronto and Calgary in the spring 1999. Dr. Ferguson has trained managers and executives in issues management and strategic planning techniques for more than a decade. Recently, she acted as a member of a high level advisory panel charged with defining curriculum needs for federal government communication officers. At the same time, she was a member of the 1998 National Communication Association (U.S.) task force on public relations curricula. In the early 1970s, she participated in the founding meeting of the Intercultural Division of the Speech Communication Association at Brown County, Indiana.
Product Details
Would you like to update product info or give feedback on images?
|
More About the Author
Discover books, learn about writers, read author blogs, and more.
Customer Reviews
|
There are no customer reviews yet.
|
|||
|
Video reviews
|
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
