Mastering Photoshop CS3 for Print Design and Production [Paperback]

Ted LoCascio (Author)

Book Description

Publication Date: July 17, 2007 | ISBN-10: 0470114576 | ISBN-13: 978-0470114575

Unlike the early days of Photoshop, for several years now most Photoshop books have been aimed at photographers; there is a big hole on the bookstore shelf that needs to be filled by a Photoshop book that is geared specifically towards graphic design professionals and production artists. This core audience should not have to wade through useless chapters of content geared towards other users of the application, namely professional photographers, web designers, and video editors.

Mastering Photoshop for Print Design and Production sets graphic designers and production artists in the right direction when implementing the latest version of Photoshop into their everyday workflow. It demonstrates how to use Photoshop for all aspects of print, from simpler tasks such as basic color correction and masking, to more advanced tasks such as color management, utilizing layer comps, and troubleshooting and automating RGB-to-CMYK color conversion.

Entirely four-color throughout, Mastering Photoshop for Print Design and Production fulfills the promise of the Mastering series, to provide real-world skills to professionals and students. Like all Mastering books, this one includes:

• A "by pros for pros" approach: The author is an active professional working in graphic arts, layout, and design, writing for professionals who want to improve their skills or learn new skills.
• Real-world examples: Running throughout the text are examples of how the various skills are applied in scenarios faced by real practitioners.
• Skill-based teaching and hands-on exercises.
• Companion files for tutorials and projects are provided on the accompanying CD-ROM.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Editorial Reviews

From the Back Cover

Unlock Your Creativity with Photoshop and Design More Powerful Images

Photoshop has always been an essential tool for design professionals. Now the newest release adds even more power with new productivity and workflow enhancements, editing tools, and compositing capabilities.

This comprehensive guide shows you how to work with all of the new features of Photoshop CS3 and effectively integrate them into your everyday print design and production workflow. Photoshop expert Ted LoCascio clearly demonstrates how to maximize the software for optimum printing quality. He walks you step-by-step through everything from simple tasks such as basic color correction and masking to more advanced steps including managing color and building layer comps.

With pages of full-color examples that show you how to apply your new Photoshop skills to real-world situations, this in-depth reference will improve your overall workflow and help you enhance and prepare images more effectively than ever before.

Coverage includes:

• Selecting the right brushes and manipulating specific areas of an image

• Adding color to bring your graphics to life

• Retouching like a pro and preparing for print

• Combining image layers to create dynamic print graphics

• Enhancing the details of your image using sharpening tools

• Choosing the right layer styles and filter effects

• Editing Raw files, TIFFs, and JPEGs with Camera Raw

Discover How to Take Your Photoshop CS3 Skills to the Next Level

Modify Images with Fully Customizable Brushes and Drawing Tools

Take Advantage of the New Nondestructive Smart Filters

Gain Control over Print Quality to Produce the Richest Images

Put Your Skills into Practice Using Sample Images from the Enclosed CD

About the Author

Ted LoCascio is a professional graphic designer, an instructor in digital graphics, and an expert in InDesign, Photoshop, Photoshop Elements, Illustrator, and QuarkXPress. He served as senior designer at KW Media and the National Association of Photoshop Professionals (NAPP), and has created layouts and designs for many successful books, videos, and magazines. LoCascio is also the author of several books on digital imaging and desktop publishing, including The InDesign Effects Book and Combining Images with Photoshop Elements (both from Sybex), and many video training titles available from Lynda.com.

Product Details

• Paperback: 573 pages
• Publisher: Sybex (July 17, 2007)
• Language: English
• ISBN-10: 0470114576
• ISBN-13: 978-0470114575
• Product Dimensions: 9.1 x 7.4 x 1.2 inches
• Shipping Weight: 3 pounds
• Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Best Sellers Rank: #1,220,274 in Books (See Top 100 in Books)

More About the Author

Ted LoCascio is a professional graphic designer and an expert in Photoshop, Photoshop Elements, InDesign, Illustrator, and QuarkXPress. He served as senior designer at KW Media and the National Association of Photoshop Professionals (NAPP) for several years, and has created layouts and designs for many successful software training books, videos, and magazines. He is the author of InDesign CS2 at Your Fingertips, The InDesign Effects Book, and Combining Images with Photoshop Elements. He has contributed articles to Photoshop User magazine and InDesign magazine, and has taught at PhotoshopWorld. Ted is also the video author of InDesign CS2 Essential Training, and Creative Suite 2 Integration: Print Project Workflow, both available at www.lynda.com. He also teaches a Digital Graphics course at St. Petersburg College, in Seminole FL.

A graphic designer for more than ten years, Ted's designs and illustrations have been featured in several national newsstand and trade magazines, such as Photoshop User, Mac Design, Nikon's Capture User, Great Output, AAA Going Places, and Florida Trend. As a professional designer, he has used Adobe software to create layouts for magazines, books, and various advertising and marketing materials, including brochures, product packaging, posters and signs, and interactive PDFs.

A Chicago native (born a hopeless Cubs fan) and Columbia College alumnus, Ted relocated to the Tampa Bay area in 1994. He currently resides in Tarpon Springs, Florida with his wife Jill and their son Enzo.

Customer Reviews

Most Helpful Customer Reviews

10 of 11 people found the following review helpful:

5.0 out of 5 stars A guide for any Photoshop would-be professional., October 17, 2007

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Mastering Photoshop CS3 for Print Design and Production (Paperback)

Design professionals seeking a clear Photoshop guide learn how to take introductory skills in the program to the next level with Mastering Photoshop CS3 for Print Design and Production. All the latest, new features of CS3 are presented by a Photoshop expert who covers everything from selecting brushes to manipulate specific image areas to combining image layers for more effective graphics results. Any who have either an older version of Photoshop under their belt or who want more applied skills will appreciate the author's professional expertise in graphic design, which translates well to a guide for any Photoshop would-be professional.

Diane C. Donovan

California Bookwatch

3 of 3 people found the following review helpful:

5.0 out of 5 stars A Fantastic Book, November 17, 2009

By 

Robert Carroll (Brookside, NJ United States) - See all my reviews
(REAL NAME)   

Amazon Verified Purchase

This review is from: Mastering Photoshop CS3 for Print Design and Production (Paperback)

I don't often recommend a book, and I never write reviews--I'm too busy. But I had to make an exception for this book. I own many Photoshop books, and I am always on the lookout for titles I have not seen before. I had never seen this one, but recently stumbled into it in a big box bookstore. After spending an hour or so reading it, I ordered a copy from Amazon. Print Design and Production? Could this be a rival to the classic Real World Photoshop series? Sadly, one of the authors of that classic series recently passed away. I thumbed through the book, expecting to see nothing not covered in the excellent Real World series--but soon I was hooked. The book DOES treat print design and production in very useful detail. But, despite what I expected based on the title, I found it covered a lot more in depth. More importantly in a very clear presenation style, it gave information on features and use of Photoshop tools I had never seen before, and I have been using Photoshop for a long, long time. I thought I knew everything there was useful to know about most of the tools, but on almost every page I found new and detailed information about the most effective ways to apply the tools and features. There is not a trace of a one-shot ad hoc treatment in this book. In most books at times an author presents things in a way certainly clear to the author but not to the readers. Not in this one--the author must be gifted at consistently giving clear explanations.

Everyone has his or her own style of learning and applying material, and one person may intensely dislike a book which another person thinks is excellent--so you will have to judge this book for yourself. But take a close look. I suspect you have not seen it before, or if you have you might not have looked at it in detail. I place it in the very top category of any Photoshop book I have ever seen, and I place only five books or so in that category. I hope Mr. LoCascio writes many more books of this caliber. I also have to comment on the quality of the Sybex printing. This is a rugged book with excellent print quality.

1 of 5 people found the following review helpful:

5.0 out of 5 stars Mastering Photoshop CS3, March 25, 2008

By 

Robert Edw Gallick (Dearborn Hts, Michigan) - See all my reviews
(REAL NAME)   

This review is from: Mastering Photoshop CS3 for Print Design and Production (Paperback)

The booking has all the information about applying spot color to repairing image. The big plus is the CD that come with the book.