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on July 21, 2008
As a media professional, I often forget that most people don't know how to navigate the art of communications. Hamlin has broken down the navigation so even the greenest of communicators can create a successful plan for media relations. Real-world examples fill in this creative how-to guide, making success that much more tangible. If you're a nonprofit type who's wise enough to know how important good communications are -- no matter how big or small your venture -- then Hamiln's book is one of the best (not to mention cheapest) ways to learn the basics, increase your knowledge and make the media work for you.
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on October 29, 2008
Mastering the Media

This book is particularly useful to me as a director of a non-profit. The advice here is simple, direct and concise. What's even more interesting to me personally is just how much I learned. I worked as a reporter for more than 25 years (both print and television)and was on the receiving end of so many pitch calls from groups seeking publicity.
So, I should really know it all, right? Nope. I was taking notes.
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on July 27, 2008
David Hamlin has produced a good read crammed with important information for non-profits. He obviously knows what works in the complicated world of media and shares both broad concepts and the "how to" with much effectiveness. I appreciated the summary statement at the end of each chapter. This is a must have for small non-profits who want to share the stories that support their mission.
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