Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Fast-Growth Firm [Audio CD]

Verne Harnish (Author)

Book Description

Publication Date: June 1, 2006

Based on the best-selling business strategy book with over 100,000 copies in print! Grow your business by adopting a definitive set of fundamental habits the same habits Rockefeller used to dominate both his industry and era.

The fundamental ideas that produce real market value and owner wealth are based on the same habits John D. Rockefeller employed to master the oil industry. During that era Rockefeller's disciplined approach to business replaced the helter-skelter methods of the original pioneering speculators. These important disciplines explained in Mastering the Rockefeller Habits need to be embraced by all companies that want to prosper in the upcoming decade.

This audio series is for CEOs and senior executives who have no patience for anything except that which they can put to work. Mastering the Rockefeller Habits provides easy-to-use tools for making strategically smart decisions and for keeping everyone aligned and accountable to those decisions.

For busy executives who want to get the full benefit of the Rockefeller Habits material but prefer an audio format on CD, this is the product for you.

Gain invaluable knowledge as you commute, travel, or listen to it on your computer at home or office.

Editorial Reviews

Review

"The undisputed expert in helping entrepreneurs grow their firms [has] now brought you his powerful ideas in book form." -- Ted Leonsis, Vice Chair, AOL Owner, Washington Capitals

From the Publisher

Says SelectBooks President Kenzi Sugihara, "Verne has a proven track record and a stellar reputation with top executives across this country. His new book offers the same rock solid guidance to a wider audience." --This text refers to an out of print or unavailable edition of this title.

See all Editorial Reviews

Product Details

• Audio CD
• Publisher: Gazelles Publishing (June 1, 2006)
• Language: English
• ISBN-10: 0967285542
• ISBN-13: 978-0967285542
• Product Dimensions: 5.6 x 4.9 x 1 inches
• Shipping Weight: 0.8 ounces (View shipping rates and policies)
• Average Customer Review: 4.7 out of 5 stars  See all reviews (50 customer reviews)
• Amazon Best Sellers Rank: #97,690 in Books (See Top 100 in Books)
  • #13 in Books > Books on CD > Business > Investing
  • #43 in Books > Books on CD > Business > Management

More About the Author

Verne is founder of the world-renowned Entrepreneurs' Organization (EO) and chaired for fifteen years EO's premiere CEO program, the "Birthing of Giants," and WEO's "Advanced Business" executive program, both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company, Verne has spent the past 29 years educating entrepreneurial teams. The "Growth Guy" syndicated columnist, Verne is also the Venture Columnist for Fortune magazine.

Customer Reviews

Most Helpful Customer Reviews

23 of 28 people found the following review helpful:

5.0 out of 5 stars The "Bible" for Entreprenuers, December 1, 2004

By 

Danielle Mulvey "Maverick Strategist" (Nashville, TN USA) - See all my reviews
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This review is from: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm (Hardcover)

Verne is truly the "entreprenuer's guru" - he knows our strengths and weaknesses to a prefect tee and Mastering the Rockefeller Habits is "the well" of inspiration for entreprenuers at any stage of their businesses.

What makes Verne the true genius is the fact that all of the ideas and concepts he talks about in the book are tangible resources that you can EFFORTLESSLY implement into your organization. Most books are full of ideas and leave the reader to "re-create the wheel" in order to make the ideas come to life, but Verne knows entrepreneurs well and has removed the burden of responsiblity to create the tanglibles he talks about.

I love to read, and have a lot of favorites including Good to Great, Wizard of Ads, Topgrading, The E-Myth and Execution -- but Mastering the Rockefeller Habits is truly the most practical and inspiring book an entreprenuer can read.

17 of 22 people found the following review helpful:

5.0 out of 5 stars Entrepreneur Of The Year winner - This is a Must-Read!, November 13, 2002

By 

Cynthia Driskill (Dallas, TX United States) - See all my reviews

This review is from: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm (Hardcover)

Planning is everything. Our company used to be great at developing plans - we had grand plans, plans we'd worked on for months, and plans for our plans. We were planning experts. But we couldn't implement. Our plans sat in fancy binders and we pulled them out to look at them periodically, felt better because we had them, and couldn't figure out why things weren't happening like we'd planned.

Then we read Mastering the Rockefeller Habits. And we found we could actually implement the plans that we learned how to develop from the methods and techniques defined in the book. We now have plans that work. And our company has matured tremendously as an organization from following the book. I strongly recommend that any company, from young start-up to those more mature, read and implement the strategies in this book. It will change your world.

10 of 13 people found the following review helpful:

4.0 out of 5 stars Habits equal success, April 12, 2002

By 

Roger Scheumann (Bethesda, MD United States) - See all my reviews

This review is from: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm (Hardcover)

Read five "how to" books and you'll get five very different ways to "do" something. Only turning those steps into Habits, and the mastering them, as Verne Harnish details in his book Mastering the Rockefeller Habits, has worked for me. A growth "guru" in his own right, this book does as excellent job distilling the elements Verne's introduced to hundreds of fast growth companies into a recipe for success. It provides a clear methodolgy for annual and quarterly planning, alligning a management team around Brand Promise and a Big Hairy Audacious Goal and creating rhythm and clear, open communication within an organization. Before reading this book, and then applying Verne's principles, we were stuck in "no man's land". Now, our management team is alligned and we've grown more in the past six months than in the past couple of years combined.