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Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm [Kindle Edition]

Verne Harnish
4.7 out of 5 stars  See all reviews (146 customer reviews)

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Book Description

Mastering the Rockefeller Habits, first published in 2002, has been replaced by Verne Harnish's new book Scaling Up: How a Few Companies Make It...and Why the Rest Don't. Consider it Rockefeller Habits 2.0, but a re-formatted, full-color version with new material not found in the original. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture. This book is written so everyone -- from frontline employees to senior executives -- can get aligned in contributing to the growth of a firm. There's no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back -- creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully -- many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.

Editorial Reviews


"The undisputed expert in helping entrepreneurs grow their firms [has] now brought you his powerful ideas in book form." -- Ted Leonsis, Vice Chair, AOL Owner, Washington Capitals

From the Publisher

Says SelectBooks President Kenzi Sugihara, "Verne has a proven track record and a stellar reputation with top executives across this country. His new book offers the same rock solid guidance to a wider audience."

Product Details

  • File Size: 3652 KB
  • Print Length: 176 pages
  • Publisher: Gazelles, Inc.; 1st edition (March 1, 2002)
  • Sold by: Amazon Digital Services, Inc.
  • Language: English
  • ASIN: B005J386GS
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Lending: Enabled
  • Amazon Best Sellers Rank: #45,131 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Customer Reviews

4.7 out of 5 stars
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Most Helpful Customer Reviews
53 of 60 people found the following review helpful
5.0 out of 5 stars The "Bible" for Entreprenuers December 1, 2004
Format:Hardcover|Verified Purchase
Verne is truly the "entreprenuer's guru" - he knows our strengths and weaknesses to a prefect tee and Mastering the Rockefeller Habits is "the well" of inspiration for entreprenuers at any stage of their businesses.

What makes Verne the true genius is the fact that all of the ideas and concepts he talks about in the book are tangible resources that you can EFFORTLESSLY implement into your organization. Most books are full of ideas and leave the reader to "re-create the wheel" in order to make the ideas come to life, but Verne knows entrepreneurs well and has removed the burden of responsiblity to create the tanglibles he talks about.

I love to read, and have a lot of favorites including Good to Great, Wizard of Ads, Topgrading, The E-Myth and Execution -- but Mastering the Rockefeller Habits is truly the most practical and inspiring book an entreprenuer can read.
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88 of 106 people found the following review helpful
3.0 out of 5 stars Good but misleading January 21, 2012
Format:Hardcover|Verified Purchase
Harnish covers some good points for smaller businesses and entrepreneurs but I honestly don't think he did much research on John D. Rockefeller, his methods and the Standard Oil corporation. I gained MUCH more insight into Rockefeller by reading the superbly researched and detailed biography of Rockefeller, "Titan", than I did reading Harnish's book. Harnish actually spends more time discussing case studies of medium to small business than he does on Rockefeller. The cynical view of Harnish is that he and the publishing company used Rockefeller's name and legend to sell the book, while actually providing little insight into the Rockefeller business system. In this instance, I'm inclined to cynicism.

This is a good book for entrepreneurs, not for understanding Rockefeller, his genius or his habits. I would not recommend this to someone interested in learning more about the business system and principles of Rockefeller.
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33 of 40 people found the following review helpful
5.0 out of 5 stars Entrepreneur Of The Year winner - This is a Must-Read! November 13, 2002
Planning is everything. Our company used to be great at developing plans - we had grand plans, plans we'd worked on for months, and plans for our plans. We were planning experts. But we couldn't implement. Our plans sat in fancy binders and we pulled them out to look at them periodically, felt better because we had them, and couldn't figure out why things weren't happening like we'd planned.

Then we read Mastering the Rockefeller Habits. And we found we could actually implement the plans that we learned how to develop from the methods and techniques defined in the book. We now have plans that work. And our company has matured tremendously as an organization from following the book. I strongly recommend that any company, from young start-up to those more mature, read and implement the strategies in this book. It will change your world.
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17 of 22 people found the following review helpful
4.0 out of 5 stars Habits equal success April 12, 2002
Read five "how to" books and you'll get five very different ways to "do" something. Only turning those steps into Habits, and the mastering them, as Verne Harnish details in his book Mastering the Rockefeller Habits, has worked for me. A growth "guru" in his own right, this book does as excellent job distilling the elements Verne's introduced to hundreds of fast growth companies into a recipe for success. It provides a clear methodolgy for annual and quarterly planning, alligning a management team around Brand Promise and a Big Hairy Audacious Goal and creating rhythm and clear, open communication within an organization. Before reading this book, and then applying Verne's principles, we were stuck in "no man's land". Now, our management team is alligned and we've grown more in the past six months than in the past couple of years combined.
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13 of 16 people found the following review helpful
2.0 out of 5 stars Old Stuff New Package March 10, 2013
Format:Kindle Edition|Verified Purchase
Little if any real content, ten pages packed into 200. Not worth writing a long review over. Save your money on this one.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Gimmicky Title - Rock Solid... June 18, 2010
Format:Hardcover|Verified Purchase
Don't get thrown off by the title or that the book was printed 8 years ago. This book is solid. In a mere 100 pages, Harnish packs a bevy of practical field management strategies which he brings alive with colorful examples. In a rapidly changing environment riddled with complexity, this book offers a safe harbor of tactical strategies which will be appreciated by middle management and upper management. He offers up solid templates, summaries and working tools. I'll excuse the author's bandwagon jumping (Jim Collins/Good to Great), the final chapter on Bank Financing (which seems to be an odd fit for this book) and for the appendices (which offered limited utility) - - otherwise, this was a well-written and easy reading book offering executable strategies. The book is organized around 3 sets of fundamentals:

1) Priorities (handful of rules; top 5 and top 1 of 5; repeat yourself a lot; act consistently around rules; have big hairy audacious goal)

2) Data (data is required to be acting consistent with priorities)

3) Rhythm (daily, weekly, monthly, quarterly meetings to keep everyone aligned and accountable)

Chapter Headings include:

1)Mastering Growth
2)Mastering the Right People Doing the Right Things

3)Mastering a One-page Strategic Plan
4)Mastering the use of core values
5)Mastering Organizational Alignment and Focus
6)Mastering the quarterly theme (placing spotlight on #1 priority)

7)Mastering Employee Feedback (resolving client and employee hassles)

8)Mastering the Daily & Weekly Executive Meeting (including 15 min Daily Huddles)

9)Mastering the Brand Promise (key differentiating strategy for dominating your market)

10)Mastering the Art of Bank Financing
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Most Recent Customer Reviews
3.0 out of 5 stars Buy the next version of this same book: Scaling Up.
This is a truly great book. The tree stars is to let readers know that the newer version of this same book with many improvements is called Scaling Up, same author. Read more
Published 19 days ago by Cow Town Girl
5.0 out of 5 stars Great book!
Classic book about building a company the right way. The author gives away so many valuable tips and tools. This is a must-read for any business owner.
Published 19 days ago by MLeland
5.0 out of 5 stars Five Stars
If you are in business, Read This!
Published 2 months ago by Amazon Customer
4.0 out of 5 stars Good
Great to achieve pace and discipline in your company.
Published 2 months ago by Juan Carlos Ovando Monterroso
3.0 out of 5 stars Good advice, needs fresh face.
Concepts are good, some decent guidelines for managing a business. However, Verne is old school and behind the times. Read more
Published 2 months ago by Tim Fiechter
5.0 out of 5 stars great read
Read this to get ready for a transformation in our business model. It was extremely helpful and gave us even more ideas to get our company through the transition.
Published 2 months ago by Scott B. Williams
5.0 out of 5 stars excellent read. summarizes Rockefeller logic in text suitable for ...
excellent read. summarizes Rockefeller logic in text suitable for quick absorption.
Published 3 months ago by aaron a yelverton
5.0 out of 5 stars Would highly recommend.
A very good business book. Geared more towards an established business than the new entrepreneur, but there is still a lot of good info to glean from this book, without unnecssary... Read more
Published 3 months ago by C. Newcomer
5.0 out of 5 stars Five Stars
Game Changer
Published 3 months ago by Bryan
2.0 out of 5 stars Disappointed.
This book title and sample was very misleading. There isn't a lot of talk about Rockefeller at all. Read more
Published 4 months ago by Tania
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More About the Author

Verne is founder of the world-renowned Entrepreneurs' Organization (EO) and chaired for 15 years EO's premier CEO program, the "Birthing of Giants," held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company with hundreds of partners on six continents, Verne has spent more than 30 years educating entrepreneurial teams.

The "Growth Guy" syndicated columnist, he's also a regular columnist for Fortune magazine. He's the author of Scaling Up, Mastering the Rockefeller Habits and, along with the editors of Fortune, authored The Greatest Business Decisions of All Time, for which Jim Collins wrote the foreword. Verne chairs annual Growth Summits in North America, Australia, Europe, and Asia and continues to teach in the MIT-based executive program he founded.

Residing in Barcelona, Spain, he's married with four children and enjoys piano, tennis, and magic as a card-carrying member of the International Brotherhood of Magicians.


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