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Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm Hardcover – March 1, 2011


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Product Details

  • Hardcover: 176 pages
  • Publisher: Gazelles, Inc.; 1st edition (March 1, 2011)
  • Language: English
  • ISBN-10: 0978774949
  • ISBN-13: 978-0978774943
  • Product Dimensions: 9.2 x 6.4 x 0.8 inches
  • Shipping Weight: 13.6 ounces (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (120 customer reviews)
  • Amazon Best Sellers Rank: #16,147 in Books (See Top 100 in Books)

Editorial Reviews

Review

"The undisputed expert in helping entrepreneurs grow their firms [has] now brought you his powerful ideas in book form." -- Ted Leonsis, Vice Chair, AOL Owner, Washington Capitals --This text refers to an out of print or unavailable edition of this title.

From the Publisher

Says SelectBooks President Kenzi Sugihara, "Verne has a proven track record and a stellar reputation with top executives across this country. His new book offers the same rock solid guidance to a wider audience." --This text refers to an out of print or unavailable edition of this title.

More About the Author

Verne is founder of the world-renowned Entrepreneurs' Organization (EO) and chaired for fifteen years EO's premiere CEO program, the "Birthing of Giants," and WEO's "Advanced Business" executive program, both held at MIT. Founder and CEO of Gazelles, a global executive education and coaching company, Verne has spent the past 29 years educating entrepreneurial teams.

The "Growth Guy" syndicated columnist, Verne is also the Venture Columnist for Fortune magazine, author of "Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm," and Co-author of "The Greatest Business Decisions of All Time: How Apple, Ford, IBM, Zappos, and others made radical choices that changed the course of business."

Customer Reviews

The ideas are so good that I found myself implementing some of them as I read the book.
Kathryn
The innovative book helps you identify the weaknesses in your company's management processes so that you can take the needed steps to transform your organization.
Andrew J. Warner
I would highly recommend this book to anyone who enjoys reading about business or is interested in improving their lives and company's.
Larry Stock

Most Helpful Customer Reviews

50 of 57 people found the following review helpful By Danielle Mulvey on December 1, 2004
Format: Hardcover Verified Purchase
Verne is truly the "entreprenuer's guru" - he knows our strengths and weaknesses to a prefect tee and Mastering the Rockefeller Habits is "the well" of inspiration for entreprenuers at any stage of their businesses.

What makes Verne the true genius is the fact that all of the ideas and concepts he talks about in the book are tangible resources that you can EFFORTLESSLY implement into your organization. Most books are full of ideas and leave the reader to "re-create the wheel" in order to make the ideas come to life, but Verne knows entrepreneurs well and has removed the burden of responsiblity to create the tanglibles he talks about.

I love to read, and have a lot of favorites including Good to Great, Wizard of Ads, Topgrading, The E-Myth and Execution -- but Mastering the Rockefeller Habits is truly the most practical and inspiring book an entreprenuer can read.
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82 of 99 people found the following review helpful By J. P. Rogers on January 21, 2012
Format: Hardcover Verified Purchase
Harnish covers some good points for smaller businesses and entrepreneurs but I honestly don't think he did much research on John D. Rockefeller, his methods and the Standard Oil corporation. I gained MUCH more insight into Rockefeller by reading the superbly researched and detailed biography of Rockefeller, "Titan", than I did reading Harnish's book. Harnish actually spends more time discussing case studies of medium to small business than he does on Rockefeller. The cynical view of Harnish is that he and the publishing company used Rockefeller's name and legend to sell the book, while actually providing little insight into the Rockefeller business system. In this instance, I'm inclined to cynicism.

This is a good book for entrepreneurs, not for understanding Rockefeller, his genius or his habits. I would not recommend this to someone interested in learning more about the business system and principles of Rockefeller.
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29 of 36 people found the following review helpful By Cynthia Driskill on November 13, 2002
Format: Hardcover
Planning is everything. Our company used to be great at developing plans - we had grand plans, plans we'd worked on for months, and plans for our plans. We were planning experts. But we couldn't implement. Our plans sat in fancy binders and we pulled them out to look at them periodically, felt better because we had them, and couldn't figure out why things weren't happening like we'd planned.

Then we read Mastering the Rockefeller Habits. And we found we could actually implement the plans that we learned how to develop from the methods and techniques defined in the book. We now have plans that work. And our company has matured tremendously as an organization from following the book. I strongly recommend that any company, from young start-up to those more mature, read and implement the strategies in this book. It will change your world.
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11 of 13 people found the following review helpful By John Biondi on March 10, 2013
Format: Kindle Edition Verified Purchase
Little if any real content, ten pages packed into 200. Not worth writing a long review over. Save your money on this one.
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15 of 20 people found the following review helpful By Roger Scheumann on April 12, 2002
Format: Hardcover
Read five "how to" books and you'll get five very different ways to "do" something. Only turning those steps into Habits, and the mastering them, as Verne Harnish details in his book Mastering the Rockefeller Habits, has worked for me. A growth "guru" in his own right, this book does as excellent job distilling the elements Verne's introduced to hundreds of fast growth companies into a recipe for success. It provides a clear methodolgy for annual and quarterly planning, alligning a management team around Brand Promise and a Big Hairy Audacious Goal and creating rhythm and clear, open communication within an organization. Before reading this book, and then applying Verne's principles, we were stuck in "no man's land". Now, our management team is alligned and we've grown more in the past six months than in the past couple of years combined.
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4 of 5 people found the following review helpful By J. Revel on July 8, 2007
Format: Hardcover
This is an important resource for salespeople, managers, entrepreneurs and executives alike. Verne Harnish does a great job in breaking down the habits of Mr. Rockefeller, who is as close to a model of business excellence as you can find.

Harnish goes over all the business basics, such as setting priorities, analyzing data and creating the right rhythm for the business. One of my favorite lines from this book is: "Until your people are mocking you, you've not repeated your message enough". This statement is true when it comes to the values, objectives and the methods of implementation of the company.

The message of this book, if practiced, will make your business a predictable enterprise for growth. The book has so many good points that I stopped highlighting after the first chapter, lest I highlight the entire book. Enjoy!
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2 of 2 people found the following review helpful By The Pool Steward on July 17, 2013
Format: Hardcover
Harnish's book Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firmwas helpful. I think it would be a good read for business leaders needing 'structured direction' as they determine and prioritize their organizations. The book is less inspirational than many out there - but where this book stands out is its practicality and specificity. I would recommend this for businesses that are challenged to grow, need to manage growth better, and want a sustaining methodology for growing their businesses.
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1 of 1 people found the following review helpful By Tom Ledbetter on December 20, 2013
Format: Kindle Edition Verified Purchase
If you are in business, large or small, and you only have time to read one book to build your business, this is it! Also, as good as it is, Vern Harnish shares his web extensions with us for free. You will love the one-page business plan!
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