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Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms [Kindle Edition]

Jeffrey Bussgang
4.7 out of 5 stars  See all reviews (93 customer reviews)

Print List Price: $17.00
Kindle Price: $11.84
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Sold by: Penguin Group (USA) LLC

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Book Description

Entrepreneurs who dream of building the next Amazon, Facebook, or Google can take advantage of one of the most powerful economic engines the world has ever known: venture capital. To do so, you need to woo, impress, and persuade venture capitalists to take a risk on an unproven idea. That task is challenge enough. But choosing the right investor can be harder still. Even if you manage to get backing, you want your VC to be a partner, not some adversary who will undermine your vision in order to make a quick return.

Jeffrey Bussgang is one of a few people who have played on both sides of this high-stakes game. By his early thirties, he had helped build two successful start-ups-one went public, the other was acquired. Now he draws on his experience and unique perspective on the "other side" as a venture capitalist helping entrepreneurs bring their dreams to fruition.

Bussgang offers detailed insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful players on both sides of the game, including Twitter's Jack Dorsey and LinkedIn's Reid Hoffman. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.

An insider's guide to the secrets of the world venture capital, Mastering the VC Game will prove invaluable for entrepreneurs seeking capital and successful partnerships.


Editorial Reviews

Review

"Finding the right VC for you and your company can be a challenging task. Bussgang's recounting of his experience gives a unique perspective on the VC world and is a compelling read for entrepreneurs."
-Tony Hsieh, CEO, Zappos.com

"Mastering the VC Game is part how to and part war story. It is the best kind of book: a fun and educational read."
-Fred Wilson, managing partner, Union Square Ventures

"A 360-degree perspective on the venture capitalist-entrepreneur virtuous cycle. Read this to understand what it takes to be a catalyst to the best economic driver the world has ever known."
-Tim Draper, managing director, Draper Fisher Jurvetson

"Jeffrey Bussgang offers practical advice about raising venture capital from the right people at the right time for the right project. The book is insightful for entrepreneurs and venture capitalists alike."
-William A. Sahlman, professor, Harvard Business School and coauthor, New Business Ventures and the Entrepreneur

"This book is excellent. It is not only a great read (I couldn't put it down) but also extremely informative on the process and the whole larger system in which VCs and entrepreneurs operate."
-William Aulet, managing director, MIT Entrepreneurship Center

"Bussgang's compelling book provides endless insights into the global world of venture capital. The discussions about China are particularly noteworthy. It is very valuable reading for entrepreneurs who aspire to scale their business into long-term leading enterprises."
-Jim Breyer, Managing Partner, Accel Partners

"Jeff Bussgang has written the definitive book on how venture capital works. I've read a lot of books on this subject, was an entrepreneur for 10 years and have been a VC for 15 years. Jeff's book is by far the best to date on this subject."
-Brad Feld, Managing Partner, Foundry Group

"There are tons of books to help entrepreneurs understand things like accounting, marketing, and sales. But until now you were left to fend for yourself to grasp the insider game of venture capital funding. Read this book right now so you can look your potential VC in the eye with confidence."
-David Meerman Scott, bestselling author of The New Rules of Marketing & PR

Review

"Finding the right VC for you and your company can be a challenging task. Bussgang's recounting of his experience gives a unique perspective on the VC world and is a compelling read for entrepreneurs."
-Tony Hsieh, CEO, Zappos.com

"Mastering the VC Game is part how to and part war story. It is the best kind of book: a fun and educational read."
-Fred Wilson, managing partner, Union Square Ventures

"A 360-degree perspective on the venture capitalist-entrepreneur virtuous cycle. Read this to understand what it takes to be a catalyst to the best economic driver the world has ever known."
-Tim Draper, managing director, Draper Fisher Jurvetson

"Jeffrey Bussgang offers practical advice about raising venture capital from the right people at the right time for the right project. The book is insightful for entrepreneurs and venture capitalists alike."
-William A. Sahlman, professor, Harvard Business School and coauthor, New Business Ventures and the Entrepreneur

"This book is excellent. It is not only a great read (I couldn't put it down) but also extremely informative on the process and the whole larger system in which VCs and entrepreneurs operate."
-William Aulet, managing director, MIT Entrepreneurship Center

"Bussgang's compelling book provides endless insights into the global world of venture capital. The discussions about China are particularly noteworthy. It is very valuable reading for entrepreneurs who aspire to scale their business into long-term leading enterprises."
-Jim Breyer, Managing Partner, Accel Partners

"Jeff Bussgang has written the definitive book on how venture capital works. I've read a lot of books on this subject, was an entrepreneur for 10 years and have been a VC for 15 years. Jeff's book is by far the best to date on this subject."
-Brad Feld, Managing Partner, Foundry Group

"There are tons of books to help entrepreneurs understand things like accounting, marketing, and sales. But until now you were left to fend for yourself to grasp the insider game of venture capital funding. Read this book right now so you can look your potential VC in the eye with confidence."
-David Meerman Scott, bestselling author of The New Rules of Marketing & PR




Product Details


Customer Reviews

Most Helpful Customer Reviews
11 of 11 people found the following review helpful
5.0 out of 5 stars Incredibly Insightful Look into the World of VC April 29, 2010
Format:Hardcover|Verified Purchase
This book offers valuable insights for anyone interested in the venture capital process, entrepreneurs and VCs alike. If you'd like to better understand how VCs think, this is definitely the book to read. There are great anecdotes interspersed throughout, which makes it a fun and quick read--I read the whole book in a part of one day. Bussgang shares his in-depth knowledge through stories of successful entrepreneurs such as the founder of Twitter, Jack Dorsey; founder of LinkedIn, Reid Hoffman; and founder of Constant Contact, Gail Goodman, one which I personally found inspiring.

What I appreciate most about the book is the great advice and wisdom that Bussgang offers, not just from his personal experiences, but also from those of his colleagues and mentors. By openly exploring the VC process through captivating accounts of entrepreneurs and VCs, Bussgang shows that finding the right VC-Entrepreneur partnership is not only essential, but can also feel like a match made in heaven. If that's the kind of partnership you're interested in making now or ever, this is definitely the book to read.

Mastering the VC Game really is the only book of its kind.
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5 of 5 people found the following review helpful
4.0 out of 5 stars Excellent book for the novice entrepreneur September 8, 2010
By Pengas
Format:Hardcover
A year ago I had decided to pursue a dream and build a company that will change the world. It is my first attempt at entrepreneurship and the journey is not linear to say the least. The effort, skills and commitment are something I never experiences, but mostly - it is a lonely journey of a single person's passion and dreams.

I met Jeff at a NY tech meetup where he discussed the book and bought the copy that day. Always eager to learn from the experience of others who have walked the path and powered by the motivation to get a sneak peak into the mind of the VC. What I found is an very well written book the flows like a story (a story/movie is something that Jeff discusses several times in the book BTW). The arrangement is natural and I feel I have gained clarity about who the VCs are and what the game really is.

One of the direct results are being able to discuss matters with VCs at their terms on their field. The first time I took action on this new knowledge, I ended up with a 45m conversation with a leading VCs in NYC where 5 other people are listening intensely.

I read the reviews here, specifically the more critical one(s). I understand how entrepreneurs who have been around may find this too basic. For me it had hit the spot. I think a follow up book, that gets into more details about the term sheet, negotiations, IP and other 'technical' issues can be useful.

If you are a first time entrepreneur I think this book will serve you well and provide you with tools to better understand this game and come out as a winner.
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21 of 27 people found the following review helpful
1.0 out of 5 stars Good topic ... May 28, 2010
By R
Format:Hardcover
... but > 75% of the reviews are by people who have only reviewed this one book ever. This kind of a slant always makes me wonder if these are legit or are written for purposes of kissing up.
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12 of 15 people found the following review helpful
Format:Hardcover|Verified Purchase
Jeff Bussgang has written the definitive book on how venture capital works. Jeff was previously a multi-time entrepreneur and is now an experienced VC. He combines real world stories (his and others) with interviews and analysis is a very logical and readable format to explain the dynamics of VC and venture-backed companies. I've read a lot of books on this subject, was an entrepreneur for 10 years and have been a VC for 15 years. Jeff's book is by far the best to date on this subject.
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4 of 4 people found the following review helpful
2.0 out of 5 stars Overly General - November 22, 2010
Format:Hardcover
Just a lot of bland overview, lacking specifics and not of much use to anyone either interested in learning about VCs or wanting specific advice on obtaining good VC support.
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2 of 2 people found the following review helpful
5.0 out of 5 stars A GREAT READ! FULL OF REALLY GOOD INFORMATION! May 13, 2010
Format:Hardcover|Verified Purchase
I was feeling really unsure about how to begin the process of approaching Venture Capital firms in the quest for funding of my new consumer web-based business. The Business gods must of been watching over me when I stumbled upon this book by Jeff Bussgang... What a read! I ordered the book on Amazon & ended up reading in one day! I can honestly say that I got more good information out of this one book than I have in any of the dozens of other business books I have read recently. Mr. Bussgang somehow was able to successfully take a serious & intricate subject matter & turn it into a total page turner!

I feel 1,000% more prepared, after reading this book, to take on the upcoming challenge of finding funding for my new venture. This book has definitely helped give me the tools I need as I move forward with this process. I strongly recommend this book to all you entrepreneurs out there.... Thanks for the great read Jeff!
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2 of 2 people found the following review helpful
5.0 out of 5 stars Bussgang nails it May 19, 2010
Format:Hardcover|Verified Purchase
As a 20-year veteran of the venture capital industry, I can say with some authority that Bussgang has written the definitive work on raising professional capital for your company. This book is both comprehensive - touching on the history of venture capital as well as present day conditions - and highly readable. Bussgang uses real-world examples to illustrate his points, sometimes with household brand names (e.g., Twitter, LinkedIn) and sometimes not, but always with an easy, accessible style. I particularly liked that many of the stories are told by the entrepreneurs themselves - the real stars of the show - and not just by the VCs who funded them. Perhaps most important of all, the advice Bussgang cites is practical... you can genuinely improve your odds of raising venture capital if you follow his advice! Enough said.
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Most Recent Customer Reviews
5.0 out of 5 stars Great book
Learnt a lot from this book. It' s packed with so much info on VC system..have to read again

Thanks!
Published 2 months ago by nnamdi
5.0 out of 5 stars Five Stars
Good product and delivery was performed as expected
Published 3 months ago by Xavier Roca
5.0 out of 5 stars A great Venture Capital content
Jeff knows the game. The book is a must read to any aspiring VC and a great refresher to anyone.
Published 5 months ago by Martino Bagini
5.0 out of 5 stars Five Stars
this is really a must read
Published 5 months ago by YZ
5.0 out of 5 stars Excellent read for entrepreneurs and investors
a very candid, easy read about what they don't teach you in MBA school. More relevant economics would help, but overall would recommend to any entrepreneur
Published 8 months ago by William Hoster
5.0 out of 5 stars Must Read
A must read for any entrepreneur seeking funding. Starts from square one and builds up to discuss nuances of the VC process. Read more
Published 11 months ago by Dan M.
5.0 out of 5 stars One of two very good books on Venture for the first-time entrepreneur
This is a great book for providing an overview of not only what are the important elements of a successful venture capital raise, it does a great job of providing you context as to... Read more
Published 14 months ago by Bharat
3.0 out of 5 stars Interesting Stories, but not deep
I enjoyed the stories mentioned in the book, it's a good tool for entrepreneurs and it is definitely worth the time to read it. Read more
Published 14 months ago by Sergio
3.0 out of 5 stars Rote
Uses the same role models every VC "master" writer uses. Not much new to really sink my teeth into. A couple of pertinent points.
Published 17 months ago by Gene F.
5.0 out of 5 stars Amazing!
Speedy and great price! The notes in the books are very well placed, they for understanding the book. Thank you!
Published 18 months ago by Raymond Allen
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More About the Author

Jeffrey Bussgang is a General Partner at Flybridge Capital Partners, an early stage venture capital firm with more than $500 million under management. Prior to becoming a venture capitalist, he was a successful serial entrepreneur for ten years and the co-founder of Upromise. He also serves as an Entrepreneur in Residence at Harvard Business School, where he earned an MBA with highest distinction. Bussgang writes a popular blog, www.SeeingBothSides.com and lives in the Boston area with his wife and three children. The book website can be viewed at www.JeffBussgang.com.


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