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Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms Hardcover – April 29, 2010


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Mastering the VC Game: A Venture Capital Insider Reveals How to Get from Start-up to IPO on Your Terms + Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Product Details

  • Hardcover: 256 pages
  • Publisher: Portfolio Hardcover; First Edition edition (April 29, 2010)
  • Language: English
  • ISBN-10: 1591843251
  • ISBN-13: 978-1591843252
  • Product Dimensions: 0.9 x 6 x 9.1 inches
  • Shipping Weight: 1 pounds (View shipping rates and policies)
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (89 customer reviews)
  • Amazon Best Sellers Rank: #392,672 in Books (See Top 100 in Books)

Editorial Reviews

Review

"Finding the right VC for you and your company can be a challenging task. Bussgang's recounting of his experience gives a unique perspective on the VC world and is a compelling read for entrepreneurs."
-Tony Hsieh, CEO, Zappos.com

"Mastering the VC Game is part how to and part war story. It is the best kind of book: a fun and educational read."
-Fred Wilson, managing partner, Union Square Ventures

"A 360-degree perspective on the venture capitalist-entrepreneur virtuous cycle. Read this to understand what it takes to be a catalyst to the best economic driver the world has ever known."
-Tim Draper, managing director, Draper Fisher Jurvetson

"Jeffrey Bussgang offers practical advice about raising venture capital from the right people at the right time for the right project. The book is insightful for entrepreneurs and venture capitalists alike."
-William A. Sahlman, professor, Harvard Business School and coauthor, New Business Ventures and the Entrepreneur

"This book is excellent. It is not only a great read (I couldn't put it down) but also extremely informative on the process and the whole larger system in which VCs and entrepreneurs operate."
-William Aulet, managing director, MIT Entrepreneurship Center

"Bussgang's compelling book provides endless insights into the global world of venture capital. The discussions about China are particularly noteworthy. It is very valuable reading for entrepreneurs who aspire to scale their business into long-term leading enterprises."
-Jim Breyer, Managing Partner, Accel Partners

"Jeff Bussgang has written the definitive book on how venture capital works. I've read a lot of books on this subject, was an entrepreneur for 10 years and have been a VC for 15 years. Jeff's book is by far the best to date on this subject."
-Brad Feld, Managing Partner, Foundry Group

"There are tons of books to help entrepreneurs understand things like accounting, marketing, and sales. But until now you were left to fend for yourself to grasp the insider game of venture capital funding. Read this book right now so you can look your potential VC in the eye with confidence."
-David Meerman Scott, bestselling author of The New Rules of Marketing & PR



From the Author

I wrote this book to demystify the VC world for entrepreneurs, having seen both sides over many years.

I hope the book will help entrepreneurs level the playing field when pursuing VC capital so that they can secure the necessary resources to achieve their vision.  In the book, I reveal industry insights drawn from my experience as a practicing VC.  I also include the perspectives of some of the leading entrepreneurs and VCs in the industry, who were kind enough to divulge their own secrets about their approach to the business. I wrote the book not only to share this knowledge, but also because I strongly believe in the importance of the venture-backed start-up to our economy and our society as a whole.

Over the next decade, hundreds of billions of dollars will be invested in new or young companies and it is critical that this capital be invested wisely.  Mastering the VC Game will help entrepreneurs be more effective in financing and launching start-ups and in creating companies that benefit us all, while also providing insight into the critical role these enterprises play in the global economy.

I wrote this book to promote entrepreneurship, not make money.

Therefore, I have chosen to donate a portion of my proceeds to Endeavor, a non-profit dedicated to transforming emerging market economies through entrepreneurship.  Founder/CEO Linda Rottenberg was a college classmate of mine with whom I did volunteer work in Boston's inner city schools and I have always admired her passion for helping others help themselves.  Endeavor entrepreneurs have created over 38,000 jobs throughout the world.  To learn more visit endeavor.org.


More About the Author

Jeffrey Bussgang is a General Partner at Flybridge Capital Partners, an early stage venture capital firm with more than $500 million under management. Prior to becoming a venture capitalist, he was a successful serial entrepreneur for ten years and the co-founder of Upromise. He also serves as an Entrepreneur in Residence at Harvard Business School, where he earned an MBA with highest distinction. Bussgang writes a popular blog, www.SeeingBothSides.com and lives in the Boston area with his wife and three children. The book website can be viewed at www.JeffBussgang.com.

Customer Reviews

Jeff's book is full of insight and advice and fun to read.
Albert Noyes
The book is really timely from a personal perspective and has given me a whole new view of what we want to look for in future investors and people we work with.
Ari S. Goldberg
In Mastering the VC Game, Jeff Bussgang provides a rare glimpse into the inner sanctum of venture capital.
David Ronick

Most Helpful Customer Reviews

11 of 11 people found the following review helpful By Victoria Song on April 29, 2010
Format: Hardcover Verified Purchase
This book offers valuable insights for anyone interested in the venture capital process, entrepreneurs and VCs alike. If you'd like to better understand how VCs think, this is definitely the book to read. There are great anecdotes interspersed throughout, which makes it a fun and quick read--I read the whole book in a part of one day. Bussgang shares his in-depth knowledge through stories of successful entrepreneurs such as the founder of Twitter, Jack Dorsey; founder of LinkedIn, Reid Hoffman; and founder of Constant Contact, Gail Goodman, one which I personally found inspiring.

What I appreciate most about the book is the great advice and wisdom that Bussgang offers, not just from his personal experiences, but also from those of his colleagues and mentors. By openly exploring the VC process through captivating accounts of entrepreneurs and VCs, Bussgang shows that finding the right VC-Entrepreneur partnership is not only essential, but can also feel like a match made in heaven. If that's the kind of partnership you're interested in making now or ever, this is definitely the book to read.

Mastering the VC Game really is the only book of its kind.
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18 of 22 people found the following review helpful By R on May 28, 2010
Format: Hardcover
... but > 75% of the reviews are by people who have only reviewed this one book ever. This kind of a slant always makes me wonder if these are legit or are written for purposes of kissing up.
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5 of 5 people found the following review helpful By Pengas on September 8, 2010
Format: Hardcover
A year ago I had decided to pursue a dream and build a company that will change the world. It is my first attempt at entrepreneurship and the journey is not linear to say the least. The effort, skills and commitment are something I never experiences, but mostly - it is a lonely journey of a single person's passion and dreams.

I met Jeff at a NY tech meetup where he discussed the book and bought the copy that day. Always eager to learn from the experience of others who have walked the path and powered by the motivation to get a sneak peak into the mind of the VC. What I found is an very well written book the flows like a story (a story/movie is something that Jeff discusses several times in the book BTW). The arrangement is natural and I feel I have gained clarity about who the VCs are and what the game really is.

One of the direct results are being able to discuss matters with VCs at their terms on their field. The first time I took action on this new knowledge, I ended up with a 45m conversation with a leading VCs in NYC where 5 other people are listening intensely.

I read the reviews here, specifically the more critical one(s). I understand how entrepreneurs who have been around may find this too basic. For me it had hit the spot. I think a follow up book, that gets into more details about the term sheet, negotiations, IP and other 'technical' issues can be useful.

If you are a first time entrepreneur I think this book will serve you well and provide you with tools to better understand this game and come out as a winner.
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12 of 15 people found the following review helpful By Kindle Customer on May 3, 2010
Format: Hardcover Verified Purchase
Jeff Bussgang has written the definitive book on how venture capital works. Jeff was previously a multi-time entrepreneur and is now an experienced VC. He combines real world stories (his and others) with interviews and analysis is a very logical and readable format to explain the dynamics of VC and venture-backed companies. I've read a lot of books on this subject, was an entrepreneur for 10 years and have been a VC for 15 years. Jeff's book is by far the best to date on this subject.
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3 of 3 people found the following review helpful By Loyd E. Eskildson HALL OF FAME on November 22, 2010
Format: Hardcover
Just a lot of bland overview, lacking specifics and not of much use to anyone either interested in learning about VCs or wanting specific advice on obtaining good VC support.
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9 of 12 people found the following review helpful By B. Colwin on June 4, 2010
Format: Hardcover
I'm a fan of Jeffrey but find very little of substance in this book and have gotten more value from an hour spent reading select blogs than this book. A few takeaways, but nothing new and no significant insider revelations that I feel would be helpful to entepreneurs seeking funding.
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2 of 2 people found the following review helpful By D. J. Collins on May 19, 2010
Format: Hardcover Verified Purchase
As a 20-year veteran of the venture capital industry, I can say with some authority that Bussgang has written the definitive work on raising professional capital for your company. This book is both comprehensive - touching on the history of venture capital as well as present day conditions - and highly readable. Bussgang uses real-world examples to illustrate his points, sometimes with household brand names (e.g., Twitter, LinkedIn) and sometimes not, but always with an easy, accessible style. I particularly liked that many of the stories are told by the entrepreneurs themselves - the real stars of the show - and not just by the VCs who funded them. Perhaps most important of all, the advice Bussgang cites is practical... you can genuinely improve your odds of raising venture capital if you follow his advice! Enough said.
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2 of 2 people found the following review helpful By TIM ROCKWOOD on May 13, 2010
Format: Hardcover Verified Purchase
I was feeling really unsure about how to begin the process of approaching Venture Capital firms in the quest for funding of my new consumer web-based business. The Business gods must of been watching over me when I stumbled upon this book by Jeff Bussgang... What a read! I ordered the book on Amazon & ended up reading in one day! I can honestly say that I got more good information out of this one book than I have in any of the dozens of other business books I have read recently. Mr. Bussgang somehow was able to successfully take a serious & intricate subject matter & turn it into a total page turner!

I feel 1,000% more prepared, after reading this book, to take on the upcoming challenge of finding funding for my new venture. This book has definitely helped give me the tools I need as I move forward with this process. I strongly recommend this book to all you entrepreneurs out there.... Thanks for the great read Jeff!
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