Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools [Paperback]

Susan Rice Lincoln (Author)

Editorial Reviews

Review

"An invaluable instruction manual." - Midwest Book Review

Product Description

Mastering Web 2.0 helps make sense of the confusing array of marketing options the internet offers.  Susan Rice Lincoln, an online branding and communications expert, gives a complete and realistic picture of Web 2.0 without being overly technical.  Speaking to a busy business audience, Lincoln helps executives choose which social media tools are appropriate for their companies or brands.  She explains the potential of blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts.

See all Editorial Reviews

Product Details

• Paperback: 224 pages
• Publisher: Kogan Page (July 28, 2009)
• Language: English
• ISBN-10: 0749454660
• ISBN-13: 978-0749454661
• Product Dimensions: 9.1 x 6.1 x 0.7 inches
• Shipping Weight: 14.1 ounces (View shipping rates and policies)
• Average Customer Review: 4.3 out of 5 stars  See all reviews (3 customer reviews)
• Amazon Bestsellers Rank: #1,106,705 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars Useful overview of Web 2.0, January 24, 2010

By	Business Case Pro - See all my reviews (REAL NAME)

This review is from: Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (Paperback)

If you are looking for an easy-to-read overview of all the components of Web 2.0, then, this book is a good choice. It covers web sites, SEO, blogs, podcasts, video and social networking -- all in one book. It's easy to read. Unusually for a Web 2.0 book it makes a start on helping the business reader build a business case for the different Web 2.0 tools. For example, it lays out the elements for thinking about the ROI of a blog. The publisher, Kogan Page, tends to produce short, practical books and Susan Rice Lincoln's book follows this template.

Though this book is more a sketch than a blueprint, it's much more practical than "Trust Agents" from Chris Brogan.

Mastering Web 2.0 is a little breezy in tone and could offer more substantive evaluation of the tools it evangelizes. Also, the book talks about the importance of a web strategy in the introduction, but does not really help the reader build an overarching strategy.

The whole area of Web 2.0 seems to lack a convincing, rigorous, and practical book.

[[...]]

[...].

3 of 4 people found the following review helpful:

5.0 out of 5 stars Any entrepreneur or corporate executive must become computer literate and know how to use web sites and other social media tools, July 13, 2009

By	Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (Paperback)

The coming of the internet has altered normal business practices for ever. That's why any entrepreneur or corporate executive must become computer literate and know how to use web sites and other social media tools -- many of which did not even exist as recently as a decade ago. That's why "Mastering Web 2.0: Transform Your Business Using Key Website And Social Media Tools" by Susan Rice Lincoln is such an invaluable instruction manual. A professional online marketing consultant, Lincoln draws upon her years of experience and expertise to explain how such online social media as Google, Amazon, Facebook, and others, have altered and affected communications. Readers will learn how to insure that their web strategy is effective, search engines are optimized in their behalf, the use of articles to establish themselves as leaders in their particular niche, the use of blogs and podcasts to enhance business performance and reinforce customer loyalties, and so much more. Anyone charged with the responsibility of insuring their business can compete successfully in today's volatile and competitive marketplace in this age of the internet would be exceptionally well advised to give a close and careful reading to Susan Lincoln's "Mastering Web 2.0".

4.0 out of 5 stars Great info, easy to understand, February 11, 2010

By	Roger Morris - See all my reviews (REAL NAME)

Amazon Verified Purchase

This review is from: Mastering Web 2.0: Transform Your Business Using Key Website and Social Media Tools (Paperback)

I am very glad I bought "Mastering Web 2.0". I am not even 1/2 way through it and already feel like I have learned some important concepts that will help me be a better web designer. Susan has a clear way of explaining her points, backed up by other expert input so the ideas seem very solid and sink in easily!